Guy Van Neck

“A deep knowledge of UX and usability is vital for meaningful work in conversion rate optimization.” 💫 This is one of the many powerful insights shared by CRO expert, Els Aerts on the Women in CRO podcast. 😎 In our latest blog post, we delve into her expert insights on enhancing user experience, leveraging data, and driving UX transformation. Whether you're a seasoned professional or just starting out, Els' practical tips and strategies are essential reading for anyone looking to excel in the digital realm. 🚀 Link - https://lnkd.in/gnXemiXx #VWOInsights #BlogoftheDay #CRO #WomeninCRO #VWOPodcast

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That is what you call brainpower! Whiteboard session with the guys from revenue operations about monitoring marketing and sales performance and the desired dashboards... Martin Michels Pieter Kerkhof Siem Peters Jaimini Boender #brandbuilding #demandgeneration #revenueoperations

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🌟 𝗧𝗵𝗲 𝗳𝘂𝗹𝗹 𝗠𝗮𝗶𝗻 𝗦𝘁𝗮𝗴𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺! 🌟 Prepare for a day packed with game-changing insights, straight from the minds of industry leaders and visionary founders. The Main Stage at Ghent Slush’D brings you the ultimate strategies, trends, and real-world experiences to help you level up and drive success in your own ventures. From 𝗞𝗲𝘆𝗻𝗼𝘁𝗲𝘀 to 𝗣𝗮𝗻𝗲𝗹𝘀 and 𝗙𝗶𝗿𝗲𝘀𝗶𝗱𝗲𝘀, you’ll leave with 'holy-grail' type knowledge and inspiration to take your business to the next level. Don’t miss the main event! 🚀 Shout-out to the speakers & moderators in the comments!  #ghentslushd #panels #keynotes #firesides #industryleaders #founders #insights #tech

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We teamed up with Insentials, founded by  Amandine De Paepe, to elevate their email marketing game using Klaviyo. Our strategy led to a click rate increase from 6.2% to 8.3% and an order rate jump from 0.8% to 3.57%. Curious how we did it? Dive into the full story and discover the details! 🔗 Read the full case study: https://lnkd.in/eFhxCVEb #EmailMarketing #Ecommerce #MarketingStrategy #CaseStudy #Insentials #ElevateEmail

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The primary growth challenge in professional services has shifted from finding talent to focusing on sales due to increased competition and market internationalization. On the other hand the ongoing consolidation and expanding portfolios make efficient cross-selling increasingly challenging for sales teams. In this article I share how Generative AI will transform how sales teams in professional services approach their clients and stay ahead 👇 Thanks Consultancy.nl for the interview 🙌 #generativeAI #sales #professionalservices #consulting

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🧠🤓 Want to win on marketplaces? Then you must read this interview!  We're excited to share that Emile Valkestijn ✪, part of our 10XCREW team, has been featured in an expert interview on bol! Emile discusses key strategies for scaling e-commerce businesses and the importance of understanding customer behavior. His insights are a testament to our commitment to driving growth and innovation in the e-commerce space. Read the full interview here 🚀 https://lnkd.in/eBpaE3Vs #Ecommerce #ExpertInsights #10Xcrew #CustomerExperience #GrowthStrategies

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Buyers are rewriting the B2B playbook, and sales teams are hustling to keep up💼 Koen Stam, Head of Benelux at Personio, dives into a game-changer: only 17% of the buyer’s journey is spent engaging with vendors, leaving 83% to self-research and independent decision-making. It’s a solo journey, so how do we reach them on their terms? 🤔 Koen’s answer: Asynchronous Communication. Imagine sales connecting with buyers at their pace, not just in scheduled meetings. His approach—like personalized video messages and interactive digital sales rooms, meets today’s buyers right where they are. Here's what you can do to today: ↪  Connect early and consistently through async messaging on LinkedIn. ↪  Use personalized video updates to add a genuine touch. ↪  Multi-thread communication to build strong internal buy-in. ↪  Offer pre-recorded demos for on-demand exploration. ↪  Leverage digital sales rooms to guide and co-create with buyers. Curious about the details? Read our latest article here: https://lnkd.in/dArJrNMb

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How about having a CMO to lead your marketing team for only MYR1,800 per month? That's right, the nett 'salary' doesn't even hit MYR2,000 per month. Yet, you will enjoy having a senior leadership to advise and hand-hold the team to score a better result this 2025. Let's talk.

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Sales & Marketing alignment is crucial for driving growth and successful business development, but many teams still work divided. This is why Alec de la Durantaye, product marketing manager at Zymewire and our business development director Maurice van Rotterdam have created a collaborative blueprint that offers actionable strategies for uniting teams to generate revenue in the biopharma industry. 🔑 Here are some key takeaways: • Foster mutual understanding between sales and marketing. • Align content and outreach for personalized, value-driven engagement. • Use multi-channel touchpoints and clear lead definitions to streamline efforts. • Regularly collaborate on segment targeting and content creation. Read the full blog here: https://lnkd.in/ebtyKjzs #TeamCollaboration #RevenueGrowth #Biopharma

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In his contribution to the new must-read book, “The Book Every Marketer Should Most Definitely Read”, our very own co-CEO Jacques Du Bruyn shares his insights into marketing. Pay special attention to the chapter “The Building Blocks of Online Performance Marketing”. It's honestly worth reading, go check it out. #WeGiveAnF #FlumeDigitalMarketing #ThoughtLeadership

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🌟 CJ Worx is leading the way in the marketing industry by continuously adapting to the ever-evolving semi-century era! 📌 Discover how our innovative strategies and forward-thinking approach are making a significant impact. Read the full article to learn more about our journey and success! 🚀 🔗 Read the full article here 📱 https://lnkd.in/gt3UaN-F #MarketingInnovation #AgencyLife #CJWorx #FutureOfMarketing

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🚀 Ready to put your GTM skills to the test? Join our SaaS Masters booth at the SaaS Summit Benelux for a hands-on game! We’re bringing B2B SaaS G2M to life with a one-of-a-kind company scenario challenge. You’ll get the chance to build your ultimate GTM team using our interactive whiteboard and magnet cards. Your mission: pick the perfect 10 roles to drive this B2B SaaS “startup” to success—if you’re up for the challenge! 😏 🏆 Think you have the secret formula for a winning team? Show us how you’d prioritize job functions and tackle growth, whether it’s product-led or sales-driven - craft a GTM strategy that stands out. And who knows… the top teams might just walk away with bragging rights (and maybe a prize or two!) We’ll see you there! And remember: it’s all fun and games… until you realize how much you’ve actually learned about smart GTM strategy. 😉 📍When and Where: 6th of November / SaaS Summit Benelux 2024 🔗 Curious? Learn more about what SaaSMasters does: www.saasmasters.io

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🚀 6th of June asUgo is hosting the Belgian Salesforce Marketing Cloud Summer Meetup! We're excited to invite the Marketing Trailblazers to the 2nd Marketing Community session of this year. This is a must-attend event for marketing professionals looking to elevate their skills and connect with industry leaders. 👉 Register to participate:  https://lnkd.in/e2DbMBVC  🔖 Tag a fellow marketer who shouldn’t miss this!  #SalesforceMarketingCloud #MarketingAutomation #DataDrivenMarketing #SalesforceBelgium

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Wout Colpaert, a seasoned ABM expert at BBC, shared BBC's approach to Account Based Marketing during our 2nd Club Curiosity Talks! 📢 As a B2B agency, we’ve used the past 10 years to set up a structured, efficient and creative approach to kickstart your ABM journey. This practical guide gathers our key learnings to get you started with your own strategy in no time. Curious to know more ? 🧐 Visit our dedicated ABM Page via the link in comments! #Abm #AccountBasedMarketing #InsipireDaring #B2BMarketing

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Come and learn about simplifying your life through automatic document classification

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On May 16th at the Main Capital Partners Benelux event I will give my view on what value the marketing discipline contributes to the growth of every B2B software companies. Whether you are in an early stage or later stage of your lifecycle as a SaaS company or focusing on smaller or larger companies, the essentials remain the same how to make impact with marketing. I will share some insights in my journey as a CMO at Sendcloud which I recently joined. Where are we today and how will marketing push the business to our next stage of accelerated growth. Learn about in- and out-of-market audiences and the right balance between brand building and demand generation. What are the key marketing metrics that tells you as an organization if you are in track? See you there! #brandbuilding #demandgeneration #b2bmarketing #saas

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Ever wondered what it truly means to be client-centric? Discover how market research can empower your business to prioritize customer needs in The Unmtchd. Podcast episode with CEO Joris De Bruyne 👉 https://bit.ly/49FMwAs Or, if you want to learn more about us, delve into our 11-year journey and see how our organization has been shaped by our clients' needs 👉 https://bit.ly/3UGesOT We wish you a powerful start to the week! #mrx #clientcentric #insights

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