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👋 Hallo, readers! 🇳🇱 This week, join Rishi Mancham, our Advertising and Growth Specialist from the Netherlands, for an exciting edition of Zeitgeist News! 🗳️ Brussels is back in business, and with the new EU Parliament and Commission in place, Evilenia Tsimpoura shares practical advice to help you stay ahead by profiling MEPs, tailoring outreach, and planning your strategy for 2025. 🧠 AI is revolutionizing advertising, from personalizing content to creating cross-border connections. Learn how to build impactful campaigns and harness AI for better collaboration across the EU. 🎙️ Join us for #ZNLive tomorrow at 2 PM as Jesús Azogue discusses the latest developments in AI-driven business intelligence and transforms data strategies for digital-first organizations. 👤 #ClientNews: From supporting the EU Drugs Agency in tackling violence to launching UCB’s newly revamped website, discover how we help clients create an impact across Europe. 🌍 Bluesky is gaining traction among EUinfluencers. Find out why it might be worth establishing a presence on this emerging platform. 🔗 Stay #OneStepAhead—subscribe now and never miss an update: https://shorturl.at/Ewijx #DigitalStrategy #ZeitgeistNews #PoliticalCommunication #AI #Innovation #PoliticsAndBusiness #PoliticalInfluence #BusinessStrategy #GlobalBusiness #BusinessLeadership #PoliticsMatter Diane Jeanblanc, PhD Evangelia Kyrkou Rifa Shadia Islam prova Irem Turkay Ates Gaia Gambaro Marsela Ivanova Philip Weiss Antonin de Bellefroid Justin Rey Kai Troll

👋 ¡Hola! 🇪🇸 Join Carlos Chavez, our marketing expert from Santiago de Compostela, for this week's special holiday edition of Zeitgeist News! Stay #OneStepAhead with insights on X's future, sustainable digital advertising, end-of-year reflections and more. Contact us at [email protected] to reshape your 2025 strategy. #DigitalStrategy #Sustainability #BusinessGrowth #ZeitgeistNews Gaia Gambaro Justin Rey Cristina Palmiotto Antonin de Bellefroid Sean Hayes

👋 ¡Felices fiestas, readers! 🇪🇸 This week, join Carlos Chavez, our marketing expert from Santiago de Compostela, for the last edition of Zeitgeist News for 2024! 🎄 As we wrap up the year, James Kanter shares key insights from our #EUinfluencer event about X's evolution under Elon Musk and what it means for your 2025 communication strategy. 🌿 Digital sustainability takes center stage as we reveal shocking statistics: one advertising campaign can produce as much CO2 as seven people! Discover our practical tips for building eco-friendly campaigns. 🎙️ Join us for tomorrow's special #ZNLive with Michiel V. at 2 PM as we discuss the future of EU digital communication. From Bluesky’s rise and X’s controversies to TikTok’s role in the Romanian elections. 🌟 #ClientNews: From UCB's new website to the Body of European Regulators for Electronic Communications (BEREC)'s appearance at the 2024 Charity Bazaar. 🔍 Ready to rethink your digital strategy for 2025? Contact us at [email protected] for a sustainable approach to your communication strategy. 🔗 Stay #OneStepAhead—subscribe now and never miss an update: https://shorturl.at/Ewijx #DigitalStrategy #ZeitgeistNews #Sustainability #Innovation #GreenMarketing #DigitalTransformation #BusinessStrategy #SustainableBusiness #ClimateAction #FutureOfMarketing Gaia Gambaro Justin Rey Cristina Palmiotto Antonin de Bellefroid Sean Hayes Philip Weiss Marsela Ivanova Kai Troll

The Role of Social Media in Shaping Responsible Communication ⚡ In an interesting #ZNLive conversation, Andreea Strachinescu, Head of the Unit for the maritime sector at the European Commission, shared fresh perspectives on institutional communication in today's complex digital landscape. 🔑 Key Insights: 📲 Information Overload: Social media has amplified access to news, but the risk of misinformation requires individuals to verify content across multiple trusted sources. Critical thinking is now more essential than ever. 📚 Beyond the Screen: While digital natives thrive online, Andreea emphasizes the importance of reading books and engaging with classical sources. "Turning a page develops parts of the brain that scrolling cannot." 🧠 Balanced Communication: As communicators, there’s value in avoiding controversy for controversy’s sake. Instead, focus on delivering content that brings authentic value and empowers others to grow—personally and professionally. 💡 Andreea’s Advice for Young Communicators: "Read as much as possible. Learn from the past, stay curious, and always build your opinions on diverse sources. Knowledge is your greatest tool in a noisy digital world." 📚 Recommendations of the Week: 📽️ Andreea's Movie Pick: "Indiana Jones and the Kingdom of the Crystal Skull" – A blend of adventure, nostalgia, and science fiction. Revisiting the classics can inspire reflection on both the past and the future. 📚 Phil's Pick: "21 Lessons for the 21st Century" (Yuval Noah Harari) – A thought-provoking exploration of critical global challenges like technology, civilization, and uncertainty, offering fresh insights on the world we live in today. 🎄 Bonus Tip: If you're in Brussels, don’t miss the Christmas Market—a festive and relaxing way to wrap up the year! 🚀 Want to stay #OnestepAhead? Catch the full episode here👉: https://kont.ly/708f5dcb #DigitalCommunication #SocialMediaTrends #CriticalThinking #Leadership #ContentStrategy #EUCommunications Gaia Gambaro Justin Rey Cristina Palmiotto Antonin de Bellefroid Sean Hayes Diane Jeanblanc, PhD Marsela Ivanova

Thank you Philip Weiss and ZN. We need to be indeed #OneStepAhead in communication !

🌟 Wrapping Up Two Days of Insights and Collaboration at the CLEVER Project Meeting! 🌍   This week, Smart Freight Centre joined our CLEVER partners in Heidelberg, Germany, for two dynamic days of discussions and planning. Here’s what we accomplished together: ✔️ Shared updates on milestones and progress ✔️ Strengthened stakeholder engagement strategies ✔️ Aligned on technical harmonization and upcoming capacity-building initiatives   These fruitful sessions have set the stage for actionable next steps in improving greenhouse gas emissions measurement in the transport sector.   #SustainableFreight #CLEVERProject #Collaboration #EmissionFactors #DecarbonizeLogistics #Decarbonization   PNO Innovation (Spain), Three o'clock, Smart Freight Centre, ALICE, Alliance for Logistics Innovation through Collaboration in Europe (ETP LOGISTICS), ifeu - Institut für Energie- und Umweltforschung Heidelberg gGmbH , GreenRouter, Emisia SA, Meo Carbon Solutions, Ricardo plc, UITP, ZN

🌟 It's a wrap for Day 02 of the CLEVER Project Meeting! 🌍 What was at the center of our discussions today? 🤝 ✔️ Technical alignments related to the harmonization of the project’s methodology ✔️ Taking stock of actions for upcoming trainings and capacity building Want to know what else we got up to behind the scenes? Stay tuned for a fun project we have coming your way! 📹 😉 #EmissionFactors #CLEVERProject PNO Innovation (Spain), Three o'clock, Smart Freight Centre, ALICE, Alliance for Logistics Innovation through Collaboration in Europe (ETP LOGISTICS), ifeu - Institut für Energie- und Umweltforschung Heidelberg gGmbH , GreenRouter, Emisia SA, Meo Carbon Solutions, Ricardo plc, UITP, ZN

🌟 CLEVER Project Meeting Kicks Off in Heidelberg with insightful day 01! 🌍   Today, the CLEVER project partners gathered in beautiful Heidelberg, Germany, for the first of two days dedicated to shaping the future of our collaborative efforts.   Our focus today? 🤝 ✔️ Sharing updates on progress and achieved milestones ✔️ Enhancing stakeholder engagement strategies ✔️ Aligning on next steps and expectations for the journey ahead   The discussions have been rich and insightful, setting the stage for a productive second day tomorrow. Together, we're ensuring that CLEVER continues to deliver on its mission to revolutionize the way greenhouse gas emissions are calculated and reduced in the transport sector.   Stay tuned for more updates as we wrap up tomorrow with actionable takeaways and a stronger collective vision!   #EmissionFactors #CLEVERProject PNO Innovation (Spain), Three o'clock, Smart Freight Centre, ALICE, Alliance for Logistics Innovation through Collaboration in Europe (ETP LOGISTICS), ifeu - Institut für Energie- und Umweltforschung Heidelberg gGmbH , GreenRouter, Emisia SA, Meo Carbon Solutions, Ricardo plc, UITP, ZN

The 4th BRUSSELS INTERNATIONAL ASSOCIATION FORUM (BIAF), with Boardroom as a proud media partner, brought #associations together to tackle pressing challenges and share innovative solutions. 💡 How can associations use #AI ethically to enhance member engagement? 💬 What role does #storytelling play in turning members into lifelong ambassadors? 🎉 Could "festivalization" redefine the way we experience #events? These were just some of the pressing questions tackled at #BIAF2024. Ready to dive into the key takeaways? 👉 https://lnkd.in/dRsXmgYX ASSOCIATIONWORLD . Kai Troll Maria Teresa Scardigli Kellen Europe Paul Walsh ZN World Organization of Family Doctors (WONCA) Housing Europe #associationmanagement

Communicators talking to Communicators