Future Media Hubs

2024 was an AMAZING year! ✨ 🌍 We’ve expanded our community with 52 dedicated members, connecting 188 individuals across 52 media companies worldwide. 🎟️ Together, we successfully hosted 19 events in 17 cities across 13 countries, creating countless unforgettable moments. 🚀 We also introduced 18 startups during meetings and featured 11 more at events, driving media innovation forward. It has been wonderful, and of course, we couldn’t have done it without our members, partners and followers. Thank you all for being part of this incredible network! 🙏 Happy holidays from all of us at Future Media Hubs! 🎄🎁 Sarah Geeroms • Clélia Twagirayesu • Lieke Decosemaker • Robin Rymenans • Makka Djambolatova

🎵 From startups to showstoppers: how Mukiz, Black Buff & France Bleu Nord rocked the Braderie de Lille! 🎵 What happens when startups meet public media innovation? An unforgettable event at the Braderie de Lille, where Mukiz, Black Buff and France Bleu Nord joined forces to create a truly unique blind test experience! With six interactive sessions hosted by the charismatic Pascal Toth, the France Bleu Nord stage became a hub of music, nostalgia, and connection. 🎧 Over two days, visitors grooved to iconic tracks spanning French hits, international classics, and unforgettable movie soundtracks. Key results? 📲 +1,500 app downloads 🎤 +1,000 participants in the blind tests 🚀 A 10% boost in app users in just one week! A key learning: 🎯 Combining live events with app-based experiences creates powerful engagement and builds lasting brand visibility. The interactive format encouraged real-time participation while driving long-term app adoption. Read the full story here: https://lnkd.in/gi5AwuZU 📖 #Innovation #BlindTestExperience #BraderiedeLille Mukiz • Guillaume Bouxin • Black Buff • Arnaud Delcenserie • France Bleu Nord • Pascal Toth • Radio France • Iniz Becker • Orange • Plaine Images (Lille métropole) • Departement Cultuur, Jeugd en Media • Sarah Geeroms • Clélia Twagirayesu • Lieke Decosemaker • Robin Rymenans • Makka Djambolatova

🔍 Navigating the AI revolution in media while protecting & scaling Intellectual Property The rise of AI brings exciting opportunities for media companies to boost efficiency, speed up production, and scale brands. But with these advancements come complex challenges, particularly around intellectual property (IP). During our Slush side event, three inspiring women from the audiovisual sector shared insights on how to navigate AI’s potential while safeguarding IP rights: 🎙 Charlotte Lund Thomsen - IP & Policy Lawyer advising media companies across Europe and the US. 🎥 alejandra panighi - EU Strategic Relations Manager at GRUP MEDIAPRO, a major player in media production. 🗣 Margarita Grubina - VP of Business Growth at Respeecher, a pioneer in AI-driven voice cloning. 💡 Key Learning: "AI is not a magic button that you just push, and it does the work for you. It’s a complex process and requires skilled people and different trials to get it right." – Margarita Grubina Discover more about how these industry leaders are leveraging AI while keeping IP secure. Read the full article on our website https://lnkd.in/gbxtv869 #FutureMediaHubs #AIinMedia #IntellectualProperty #MediaInnovation #AIInsights #MediaTech #SLUSH2024 #FutureOfMedia #MediaRights #AIBusinessModels #Respeecher #Mediapro #MediaLaw #IPProtection GRUP MEDIAPRO • alejandra panighi • Respeecher • Margarita Grubina • Charlotte Lund Thomsen • Departement Cultuur, Jeugd en Media • Sarah Geeroms • Clélia Twagirayesu • Lieke Decosemaker • Robin Rymenans • Makka Djambolatova

🗳️ Voting time! 🗳️ TEMS, the Trusted European Media Data Space, is going to SXSW London 2025! With their panel 'Fact-Checking 3.0: Turning Trust into a Sustainable Business Model', TEMS will provide a fresh look at how Europe is tackling disinformation and how Truth and Transparency can pay off. 🔍 How to vote? 👩💻 Log into your account or create a new one at SXSW London website: https://lnkd.in/dZw2nZun ✅ Vote for as many sessions as you want, but don't forget to vote for You’ll have 5 minutes to vote 'Fact-Checking 3.0: Turning Trust into a Sustainable Business Model' 🕚 Public voting ends at 23:59 GMT on 19 December. TEMS • Diana Silva Franco • Lucille Verbaere • Sylvain Le Bon • Christine Buhagiar • Kimberley Kirchmann • VRT • Mike Matton • Wim Vanobberghen • Gregg Young • Department of Culture, Youth and Media • Sarah Geeroms • Lieke Decosemaker • Robin Rymenans • Clélia Twagirayesu • Makka Djambolatova #dataspaces #mediadataspace #factchecking

🌟 Case of the Month: revolutionizing media commerce with Globo's shoppable content initiative! 🎥 Globo is revolutionizing entertainment with The Take AI by making content shoppable! 🛍 Viewers can now buy products directly from videos, turning media into a seamless shopping experience. Here’s a snapshot of their first venture with BIG BROTHER BRASIL (BBB) that turned heads: ✨ With the Take AI, viewers can instantly shop for clothing worn by BBB contestants with just a click, making the experience seamless and interactive. 🎯 A dedicated shoppable content page attracted strong audience interest through thousands of visits and video plays, showing the appeal of this new experience! 💼 Globo is exploring affiliate sales, unlocking new revenue opportunities that seamlessly blend media and commerce. While the potential is huge, the key to driving higher conversion rates lies in curating compelling contexts for shoppable content! 🔑 Want to dive deeper into how Globo and The Take AI are reshaping the future of media commerce? Check out the full article 👉 https://lnkd.in/gbuKdMfi Globo • Rafael Amado • Bernardo Costa • Scribewave • Ulysse Maes • Departement Cultuur, Jeugd en Media • Sarah Geeroms • Clélia Twagirayesu • Lieke Decosemaker • Robin Rymenans • Makka Djambolatova

🔗 Building trust in a deepfake world: the importance of ethical AI practices Deepfake technology is advancing at an unprecedented pace, creating both exciting opportunities and serious risks. For businesses, trust is non-negotiable. So how do we navigate this new reality responsibly? 🌟 🎙️ Set ethical AI standards by learning from companies like Respeecher, which prioritize transparency and accountability in AI use. ⚖️ Adopt proactive measures such as supporting legislation like the NO FAKES Act and conducting regular AI audits to mitigate risks. Safeguard your reputation and foster trust in the age of AI by reading the full article here 👉https://lnkd.in/g_Qe6WNz #AIethics #DeepfakeAwareness #TrustInTech Respeecher • Alex Serdiuk • Andra Postolache • Departement Cultuur, Jeugd en Media • Sarah Geeroms • Clélia Twagirayesu • Lieke Decosemaker • Robin Rymenans • Makka Djambolatova

Over the past two days, we’ve been in Bilbao for the NTH Gathering, exploring the latest trends and innovations in media and technology 🌟 💡 Expertise makes the effort smaller: If you have the right expertise, challenges around resources and budgets become smaller pieces in the puzzle. 🔊 Audio is coming back & it’s coming back stronger than ever. 🌐 A 360-degree vision of how consumers use your products is necessary to transform your company for the digital world and increase user loyalty. 🤝 Data moves at the speed of trust: The best way to share data is when someone willingly gives it to you. 👩💻 Better AI tools will keep coming, but the most important thing is to keep the human in the loop. A huge thank you to EITB for hosting us during these two insightful days! 🙌 EITB, • IGOR JAINAGA • Jon Telletxea Aragon • Unai Iparragirre • Maite Goñi • Izaskun Ozering • Jon Lamarka Iturbe • Itziar Azpeitia • Itziar Arranguren • Izaskun Ozerin • @G93 • Kepa Saenz de la Cuesta Blanco • Vicomtech • María Teresa Linaza • TECNALIA Research & Innovation • Jorge García Valbuena • Datua IA • Diego Gutierrez • Innovalia Association • Oscar Rey • BAIC - Basque Artificial Intelligence Center • Laura Marrón • DigiPen Institute of Technology Europe - Bilbao • @TREBE • ORAI • University of the Basque Country • XARXA AUDIOVISUAL VALENCIANA SL • Miquel Herrada • DPG Media Nederland • Joris van Rossum • Rick Thomson • GRUP MEDIAPRO • María José Santiago Rayo • WAN-IFRA, the World Association of News Publishers • @Diana Silva Franco • Mediahuis Nederland • Mariëlle Vermeer • Melle Drenthe • AI Caramba! • Matthew Blakemore •

🚀 Globo innovates in Silicon Valley: A game-changer for media 🌍 Globo is diving headfirst into the heart of innovation! Led by Rafael Amado, they’re forging strong connections that could reshape the media landscape in Brazil. What’s driving Globo’s decision to set up shop in Silicon Valley? Here’s a quick dive into the compelling reasons: 🚀 Globo stays at the forefront of innovation by closely working with over 900 startups, keeping up with the latest advancements in AI and data analytics. 🌍 By learning from industry leaders in an open environment, Globo is able to adopt cutting-edge strategies and apply them to its own market. 🤝 Collaborating with top venture capital firms and universities in Silicon Valley and beyond opens up immense growth potential for Globo. ⚡ Streamlined processes help Globo overcome obstacles, leading to more agile partnerships and faster go-to-market innovations. Curious about how Globo is revolutionizing the media industry? Dive deeper into their fascinating journey 👉 https://lnkd.in/gHrBm6wu Globo • Rafael Amado • Bernardo Costa • Scribewave • Ulysse Maes • Departement Cultuur, Jeugd en Media • Sarah Geeroms • Clélia Twagirayesu • Lieke Decosemaker • Robin Rymenans • Makka Djambolatova

🎉 1 year of TEMS! 🎉 To celebrate this one year of collaboration among 42 organizations across 12 countries, we have a newsletter in store for you! 🎟️ Read up on past events such as IBC 2024, Media Labs Days and the MINDS Conference where we showcased the significance of trusted data spaces 🎯 Explore the Next level drive (TRIAL 3) and Hyper-personalised advertising without comprising privacy (TRIAL 4) in the Trial Highlight 🎙 Dive into the Data Space Podcast by Startin'blox, where experts share insights shaping the future of data ecosystems. Learn more and join the conversation! 👉 https://lnkd.in/gbA24d_8 #TEMS #MediaInnovation #DataSpaces #Collaboration #EuropeanMedia TEMS • VRT • Mike Matton • Wim Vanobberghen • Gregg Young • Department of Culture, Youth and Media • Sarah Geeroms • Lieke Decosemaker • Robin Rymenans • Clélia Twagirayesu • Makka Djambolatova

🔓 Yesterday we unlocked the secrets of IP. At least we tried! We had the pleasure to host our Slush side event: IP Unlocked, the future of media ownership 🚀 🎤 We discussed the opportunities & challenges of audiovisual IP with AI with Charlotte Lund Thomsen, alejandra panighi and Margarita Grubina 🎤 We had 3 startups present their solutions to scale IP with AI. Virtual Ownership, Lexofon and LimitlessMind.ai 🎤 We ended with an entertaining demo of artist Gisle Martens Meyer who showed us how rapidly the quality of AI has evolved in the last 2 years to produce music. But he also shared the (legal) challenges & opportunities for the whole industry. Massive thanks to our speakers for their participation & to our sponsors for their support. Startup.Flanders, Yle, Wallonia Export & Investment Agency, Storytek Innovation & Venture Studio. #IP #Media #AI #Innovation #GenerativeAI #Slush Reidar Wasenius • Tanguy Delzenne • Hanna Tuohino • Jouni Frilander • Amandine Pekel • Department of Culture, Youth and Media • Sarah Geeroms • Robin Rymenans • Lieke Decosemaker • Clélia Twagirayesu • Makka Djambolatova