Peter Dunne

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐨𝐩𝐞𝐧 𝐫𝐚𝐭𝐞 𝐟𝐨𝐫 𝐦𝐲 #𝐞𝐦𝐚𝐢𝐥𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧? 🤔 This all depends on the size of your #emailmarketing list, the quality of your subscribers and obviously your content, particularly your subject line. However, any open rate around 22% is decent. 👍 The average open rate of our clients lies around 40%. This has various reasons. If I can help you to increase your open rate, feel free to reach out. https://lnkd.in/g8RG3HQw #openrate #digitalmarketing #marketingtips

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Tune into our latest M4B Podcast episode 'Stories That Sell - Inside Secrets From Media Expert George Berry.' 🎙️ From TVNZ to founding T2, George discusses new media tools, being camera-ready, and media shifts during COVID-19. Discover how to enhance brand visibility and connect authentically with your audience. Don't miss out on George's expert advice - listen here https://lnkd.in/gWCXCbWR! #mindsetnz #marketingnz #businessnz #podcastnz #mindsetmatters #successleavesclues #businesssuccess

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Google's Search Generative Experience (SGE) is set within the coming days to Australia. This will no doubt reshape our local Google digital landscape. As SEO professionals, it's crucial we stay ahead of the curve. I have already been speaking to clients and other professionals about this since SGE launched overseas. Here's what my top level action plan be for SGE when it launches: 📊 Analyse SGE's Impact: -Identify which queries and search intents trigger SGE results -Assess the potential impact on various client niches -Spot current gaps and opportunities in SGE results 🧪 Experiment and Adapt: -Develop and run tests to understand how we can influence SGE results Some key experiments will include: a) Targeting long-form, conversational queries b) Creating content that directly addresses specific questions c) Optimising existing content to align with SGE-featured information d) Implementing structured data to enhance content understanding 🔄 Iterate and Refine: -Monitor changes in SGE results after implementing strategies -Continuously edit, test, and learn from the findings If you enjoyed this content please give a follow or like. I will be more active on LI 😁 P.S I took inspiration from Edward Bate early post to talk about this topic. #SEO #SGE #searchgenerativeexeprience

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Thank you! Strategy Insights it is always a pleasure to be part of your events and roundtable discussions with other industry leaders and experts. #marketingstrategy #promotionalcampaigns #customerengagement #customerjourney #customerinsights #marketingtechnology #digitamarketing #omnichannel #CX #CXstrategy #thoughtleaders #leadership #inclusivegrowth

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When marketing budgets are tight, what can you do? As Richard Conway pointed out in his latest article for NZBusiness (linked below), Content Marketing is a cost-effective marketing tactic when you have a limited budget. Content marketing allows you to continue to build your brand all the while improving SEO. Richard gives some great tips on effectively using AI for content generation. His article got me thinking about content and marketing budgets, so here are some tips💫: ⚡Invest in creating valuable and relevant content that educates, entertains, or solves problems for your customers (use your knowledge with a dash of AI). ⚡Whether it's blog posts, videos, or infographics, compelling content can attract and retain customers at a fraction of the cost of traditional advertising. ⚡Content can be repurposed on various channels or used yearly in seasonal businesses. 📣Although it's tempting to cut marketing budgets when business or times get tough, this is actually the opposite of what you should do. Brands that invest in marketing during tough times are the ones that come out on top at the other end. Even if you don’t agree about ‘investing’ in marketing during tough times, marketing budgets must, at the very least, remain in proportion to projected revenue - remembering that marketing fuels sales. Article link (a great read!): https://lnkd.in/gHHK9kdh ……………………….. ☑️I'm a strategic, senior marketing manager helping your business grow. ☑️I write about marketing and business strategy. ☑️Please join my network; I'd love to connect with you. #RachelAllenMarketing #MarketingLeadership #StrategicMarketing #MarketingStrategy

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