Nick Wilson

📄 Buckle up B2B leaders! LinkedIn’s latest study reveals a heartening trend amongst Australian B2B marketing leaders. 💪 Despite challenges, 90% express optimism about driving revenue this year. Shoutout to the two-pronged approach: Building trust and capitalising on creativity. 🚀 Brand building and collective confidence have emerged as game changers, with 93% agreeing that relationship building is king. 🎯 AI? Yes please! With a whopping 142x increase in AI-literacy on LinkedIn, B2B marketers are leading the charge 🏃‍♀️ Check out our latest article for in-depth knowledge on strategies, insights from Amy Mills, and how LinkedIn's new initiatives, The Wire Program and Accelerate, can rev up your B2B campaign power 🔗👇 ------------- Join our newsletter for more insider tips on B2B marketing success and more: 🆓 https://lnkd.in/gev_UBwT 🆓 ------------- #B2Bmarketing #LinkedIn #BrandBuilding #AI #MarketingTips #B2B #MarketingLeaders

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Wondering how to market your business in 2025? This guide will help you navigate the complexities of online, offline, and event marketing, ensuring your business has the best chance to thrive in 2025. Read the guide here -> https://lnkd.in/g-qTmW56 Let us know what your biggest marketing struggle of 2024 was in the comments below. #thrivein2025 #marketing #business #sme #win

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👩🏻‍💻Unlocking Strategic Marketing Success with EvettField Partners Pty Ltd 📊 If you lead a mid-sized B2B company in distribution or manufacturing, you're likely grappling with the complexities of marketing. From paid advertising on Google and LinkedIn to managing campaigns with limited resources, it’s easy to feel overwhelmed. Many business owners face high costs, unreliable ROI, and lack the expertise to maximise their marketing efforts. 😥 The Key Challenges You may have junior staff handling marketing, but they may not have the strategic depth needed to deliver. Digital agencies might promise results, can be expensive, with little accountability. The result? Campaigns that fall short of expectations and a marketing budget that doesn’t align with the return on investment you need. The EvettField Difference: B2B Brand Builder EvettField Partners Pty Ltd specialises in helping mid-sized B2B businesses like yours overcome these challenges. Our B2B Brand Builder program delivers results by creating a marketing engine that consistently outperforms industry averages—often delivering 2 to 5 times better outcomes at half the cost per lead. With hundreds of projects completed across Australia and New Zealand, our experience spans key sectors, including agriculture, architecture, construction, engineering, and mining. Our strategies focus on high-performance, providing accountability at every stage. We leverage proprietary frameworks, such as the Invisible Buying Committee™, to manage potential customers throughout the buying journey, ensuring high-quality lead generation that drives growth. A Proven Path to Better Results EvettField Partners Pty Ltd takes full responsibility for the performance of your marketing campaigns. We don’t just bring traffic to your site; we generate qualified leads that convert. Our research-based approach ensures your marketing dollars deliver measurable results. Get Started: Free Consultation with Michael Field If you want to improve your marketing strategy and see real results, contact Brisbane-based partner Michael Field for a free, no-obligation consultation. Let us show you how EvettField Partners Pty Ltd can help build a winning brand and drive business growth. Contact Michael Field at EvettField Partners Pty Ltd today.

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New Zealand is no stranger to a volatile market, but how can you successfully lead your business through rough waters? 🌊 Get your free copy of our latest guide packed with insights from experienced leaders, here: https://lnkd.in/gvdJ85Fe   #newzealand #businessleaders #keystrategies #NZeconomy #leadersguide #Avec

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Want to stand out on Google? 🌟🔍 87% of Australian local businesses aren’t maximising their Google Business Profile listing. Don’t miss out! It’s the fastest way to get clicks, calls, clients, and ultimately, a more profitable business. No website or physical address needed! Make the most of this free marketing tool with our Google Business management service, or learn to manage it yourself with our online training module. Let’s get you found! 📈💼 Contact us to get started! 💌 [email protected] #brisbaneseo #seobrisbane #digitalmarketingbrisbane #localseo #googlebusiness #google

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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First impressions are crucial, especially for brands where the stakes are high. Snap judgments during the acquisition phase can lead to drop-offs. To capture true customer loyalty, creating a compelling first impression is essential. Our research has developed a framework to minimise drop-offs and promote continuous interaction. Provide opportunities to engage, earn, and redeem rewards from the first interaction for immediate gratification. Ensure the earning potential is substantial enough for a memorable redemption experience, encouraging ongoing engagement. Ready to transform first impressions into lasting loyalty? Discover how the BI WORLDWIDE framework can help you engage customers from the start and keep them coming back. Learn more today via the link below 👇. https://lnkd.in/g32vbQiu . . . #biworldwideaustralia #employeerecognition #firstimpressions #CustomerRewards

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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 𝗪𝗲'𝘃𝗲 𝗚𝗼𝘁 𝘁𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁! Attracting the right audience, ranking higher on search engines, and driving real results—sounds like a dream, right? Well, at 𝗘𝗱𝗶𝗳𝘆𝗶𝗻𝗴 𝗩𝗼𝘆𝗮𝗴𝗲𝘀, we make it your reality! Whether you’re a small business owner, a mid-size enterprise, or managing a larger brand, we specialize in tailored SEO strategies that 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. Curious about how local SEO can help businesses in Perth stand out in the competitive market? Find out how we’re transforming online visibility and boosting ROI for local businesses. 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 and discover how partnering with the 𝗯𝗲𝘀𝘁 𝗦𝗘𝗢 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻 𝗣𝗲𝗿𝘁𝗵 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 can be a game-changer for your business. Don’t miss out—click now to uncover the secrets to online success! https://lnkd.in/gyGpRmnF Find out more in the blog! #SEOCompany #LocalSEO #SEOCompanyInPerthAustralia #DigitalMarketing #OnlineVisibility #SEOForSmallBusiness #SEOForEnterprises #BusinessGrowth #SEOExperts #EdifyingVoyages #BestSEOCompany #SearchEngineOptimization #PerthSEO #SmallBusinessTips #EnterpriseSEO #GrowYourBusiness #DigitalSuccess #BoostYourBusiness #MarketingStrategy #OnlineSuccess #SEOAgency #Startups #Enterprises #Australia #Perth #Entrepreneurs #SmallBusiness

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Some iconic department stores in NZ have been closing, leaving families nostalgic for the experience they provided. In contrast, Fenwick is thriving with steady year-on-year growth and adeptly navigating the competitive retail landscape. Fenwick's strategic digital transformation journey with Salesforce solutions is enhancing the customer experience and expanding its ecommerce business. The company achieved remarkable results like a 100% increase in email click-through rates and a 50% increase in open rates within just 12 months through personalized campaigns using Salesforce Marketing Cloud. During the 2019 Christmas period, Fenwick's ecommerce site impressively managed a 1,500% surge in transactions, showcasing its digital scalability. The retailer's investment in AI-powered product recommendations, order management capabilities, and seamless omnichannel integration reflects its commitment to enhancing the online shopping experience as it grows its digital presence. Learn more about Fenwick's success story and digital transformation journey here: https://lnkd.in/g79UxAWA #nzretail Tina Ashworth Scott Chapman Mark Griffiths

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We understand that an engagement program isn't just about interaction, it’s about being; Inspiring. Genuine. Memorable. Need to build or refresh your loyalty program? Talk to IQ Gecko now! www.iqgecko.com.au #loyalty #giftcard #engagement #rewards

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Tech adoption by Australian companies is expected to grow as 92% say they'll maintain or increase software spending next year. Australian organizations are leaning on software to stay competitive and manage business challenges, making it imperative that these investments pay off. Access the full report for a detailed analysis of the 2025 trends shaping technology adoption and software priorities in Australia: https://bit.ly/3CZ7VcV #TechnologyAdoption #BusinessStrategies #2025TechTrends

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ALERT TO AUSTRALIAN ENTREPRENEURS: PREPARE FOR THE NEW FINANCIAL YEAR As the financial year draws to a close, it's the perfect moment to rethink and revise your business plan for 2024/25. Here's what we're seeing: - Shifting market dynamics - Evolving customer behaviors - A dip in overall enthusiasm Though business planning isn't my forte, I understand that merely "hoping for the best" is far from a viable strategy. So, why do some enterprises operate without a business plan? - Uncertainty about how to begin - Lack of precedent within the business - Procrastination - Time constraints These are typical pitfalls that prevent entrepreneurs from developing a structured business plan. The same can be said for #marketingstrategy A company is 414% more likely to achieve their business goals with a documented marketing strategy in place. They are a further 426% more likely with that marketing strategy integrated into project management software. For a couple of hours of your time, you can have a #marketingstrategy in minutes simply by using Robotic Marketer www.roboticmarketer.com

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With global markets now more accessible than ever, expanding your brand internationally has become easier – often achievable without leaving Australia – thanks to the wide array of technology available to marketers. NEOLITH’s group marketing director Andreas Manero discusses the global challenges facing the construction industry and the strategies he employs to address them. #marketing #globalmarketing #international

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EvettField Partners Pty Ltd has seen many B2B brands boost posts with little focus on who they’re reaching—ignoring their ICP or TMA. While the engagement figures may appear strong at first, a closer look often reveals interactions from accounts that won’t convert into business. Why focus on likes from inactive accounts if you sell your products to Australian decision-makers? Presumably it is window dressing from the digital agency or the marketing department, to present ‘good numbers’ to an unsuspecting management team. Need support in analysing your digital campaigns? EvettField are here to help. Our campaigns frequently achieve 4x the results seen across the industry, with significantly lower costs. Reach out to discover how we can help you achieve meaningful engagement https://hubs.la/Q02WLJdQ0 #TargetMarketAudience #CustomerFocus #IdealCustomerProfile

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EvettField Partners Pty Ltd has seen many B2B brands boost posts with little focus on who they’re reaching—ignoring their ICP or TMA. While the engagement figures may appear strong at first, a closer look often reveals interactions from accounts that won’t convert into business. Why focus on likes from inactive accounts if you sell your products to Australian decision-makers? Presumably it’s window dressing from the digital agency or the marketing department, to present ‘good numbers’ to an unsuspecting management team. Need support in analysing your digital campaigns? EvettField are here to help. Our campaigns frequently achieve 4x the results seen across the industry, with significantly lower costs. Reach out to discover how our team can help you achieve meaningful engagement. https://hubs.la/Q02WLNcp0 #ResultsDriven #KnowYourAudience #BusinessGrowth

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