Kathryn Coleman

You want to create, craft, help… And, hit business goals (especially that holiday in Fiji 🤤) Competitors have: Clever names. Great-looking logos, Sexy fonts and colour palettes. 3 billion, very vocal, social media followers. A website that makes sales to actual people. It leaves you thinking: How do I get customers? Why would they trust me? Should I use emojis in my branding? Does my business need a personality? Why would they want to shop with me? And, why are everyone's posts the same? Building a business into a brand isn’t quick. And a brand can’t be built by someone who’s not actively part of your business (don’t let anyone tell you they can build your brand!) Building a brand comes from within – it’s you and your team that do the heavy lifting. You are the one solving those daily questions. Attracting new customers and making their experience better. Not some mysterious external force. You could: Build your strategy. Identify your audience. Find a gap in the market. Embrace your passion and knowledge. Uncover your voice and plan the message. Cook up a brand that makes customers dribble. But, that’s an area of business you know nothing about. You need someone with a particular set of skills. Who solves problems. Works closely with you. Clarifies your brand strategy. Gets kicks out of understanding your audience. Fine-tunes your brand so you can stand out more. And, creates tools for managing the brand after they’re gone. You need me. My branding work leads to instant sales in EDMs, confidence in your abilities and clients count me as one of the most special people in the world. Let’s build a brand together. Send me a DM with 'info' to learn more.

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🌟 Up in the clouds, literally and figuratively on Monday... I came across a stat in the latest Kia Ora magazine that resonated with me: "77% of consumers are more likely to buy from brands that share the same values as they do." Truth bombs. This reminder fuels my enthusiasm for bridging the gap between a brand and its consumers, ensuring that this connection is recognised and celebrated. It's why I love what I do, and why I believe so deeply in the power of genuine brand-consumer relationships. For all my fellow marketers out there, remember: our work in crafting these stories and aligning values is not just important, it's essential. Here's to creating meaningful engagements and memorable brands! 🚀 #BrandStorytelling #Marketing #ConsumerBehavior #BrandValues #Engagement

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🏠 🏠 October 2024 Property Purchaser Intent Data 🏠 🏠 Quantitative snapshot of aggregated intent data across 70+ Social Garden property brand awareness and lead generation campaigns. ⏳ Timeframe To Purchase ⏳ Q = When are you looking to purchase? 0-3 months = 43% 3-6 months = 16% 6-12 months = 17% 12+ months = 24% 0-3 months remains steady after a large jump in Sep 24. 12+ months slight drop after a large jump in Sep 24. Mid-term buyers (3-12 months) have experienced the largest decline in the past quarter. 💰 Finance Status 💰 Q = What is your finance status? Finance approved = 37% Have deposit, not approved = 27% Seeking financial advice = 5% Still saving = 31% Finance approved leads have hit their largest % since Feb 22. Largest decline has been in leads with deposits (down from a high of 33% in Jun 24). Leads still saving has declined for the first time since Jan 24. 🪴 Land Status 🪴 Q = What is your land status? Titled = 31% Untitled = 7% I don't own land = 38% Not yet, I am still reviewing land options = 20% Not yet, but I am interested in a particular land option = 4% Titled land has experienced a steady MoM decline since a high of 44% in Jan 24. Leads without land rebounded from a drop to 34% in Sep 24. ❓ What Does It Mean ❓ From an overall intent perspective, we are definitely seeing early positive signs of active buyer numbers growing. The ongoing trend of cautious researchers continues (although they continue to enquire). Talks of potential interest rate cuts in Feb 25 could be the trigger that pushes these researchers into a more active purchase phase. Maintaining brand awareness (or nurturing prospects on your database) over the next quarter will be critical for making the most of this shift when it occurs.

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We launched a campaign so bad that we had to pause it. This was a direct comparison between Google-to-Google and Google-to-Outlook inboxes. In this campaign, we targeted Australian eCommerce apparel brands doing over $100k+ in monthly revenue. The first campaign yielded 0 responses. (not even OOO) The second campaign booked us 3 calls, and my client closed 1 deal, adding $6,000 in revenue. Both those campaigns had: → The same copy → The same validation process → The same warm-up settings → The same lead list → The same sending pattern → And the same sending tool (Instantly.ai) The only difference? One was sent to Google Workspace users, and the other to Outlook users. Do what you want with this information — you’re all smart But in case you are still wondering, DO. NOT. SEND. TO. OUTLOOK. (as of now)

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All DTC brands struggle with creative production despite their size. After working on 200+ brands like Euclove, SwiftPoint, BeautyStat Here's the exact 7-step process we follow at Digital Street Australia 1. Audit existing creative • Review all current ads • Identify winners and losers • Spot gaps in messaging and hooks 2. Mine customer reviews • Download all reviews as CSV • Feed into ChatGPT for categorization • Extract pain points and benefits 3. Brainstorm new angles • Gather team for ideation session • Focus on customer pain points • Develop at least 5 new concepts 4. Craft detailed creative briefs • Include audience pain points • Highlight product benefits • Ensure all stakeholders understand 5. Produce lean and fast • Mix of video, carousels, static images • Use smartphone for product videos • Create graphics with Canva 6. Set up rigorous testing framework • Define clear parameters • Monitor CTR, conversion rate, hook-rate • Launch tests with small budgets 7. Analyze results in 48 hours • Look for patterns in messaging and visuals • Use Motion and Triple Whale for analysis • Double down on winners, cut losers Key to success: Speed and iteration. Launch fast, analyze quickly, repeat. ------------------- I am Veena Gandhi 🔥 💓 I help eCommerce brands scale profitably and consistently to 7 & 8 figure+ months through proven strategies and frameworks. 🤑 Scaled 200+ eCommerce stores 🚀 I am on a mission to help Fashion, Beauty & Lifestyle DTC Brands Ship A 100 Million Life Changing Products By 2030

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💡 AI-powered search is going mainstream. Traditional search engines are evolving into advanced metasearch platforms. 🚀 Insight 4/8 from ‘The Future of Search in Travel’ series. Tomorrow, we’ll dive deeper with Google & TikTok at Mumbrella Travel Marketing Summit. ⚡ More insights coming soon. 👉 Download our white paper for full details: https://lnkd.in/gZwDkYt7 #AIsearch

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📣 More on Meta advertising for eCommerce in Australia and New Zealand these next couple of months (shopping season). ⏱️ This is what happened same time last year with eCom and CPG brands in the beauty, apparel and similar verticals in AU/NZ. 📈 Ad Costs (CPM) and CPC will continue to climb as a result of the influx in ad spend for shopping season. However… 🛒 Cost per acquisition (CPA) will drop markedly due to the accelerated shopping journey and customers’ higher tendency to convert. 💰 Return on Ad Spend (ROAS) will improve significantly for the same reasons. ⬆️ Overall, the payoff tends to justify advertising on Facebook at a “premium” during this season because most brands walk away with their best quarter (Straight after their worst) – even if they maintain advertising at full price. 👉 The plug: at Return Media, we help eCom brands with $200k - $1m annual ad spend scale their online sales domestically and internationally at maximum ROI on Meta and Google. Sounds like you? See you in my DMs! #advertising #meta #metaadvertising #facebook

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This is something I encounter all the time. I call it the 'Sample of One Fallacy'. I catch myself doing it too — it's so hard to avoid. I was recently talking to a new marketer about a popular Kiwi brand. They explained the reason they stopped buying it. The brand had become boring and lost its appeal. The new marketer went on to explain how the brand could sponsor specific sports to recapture their attention and get that appeal back. (This was a real conversation, if you're reading this, please don't feel called out — this is genuinely something that comes up almost weekly. This is just the most recent example!) As marketers, our personal perspectives often don't matter. We have to learn to put them aside. We have to avoid overweighting any single individual's experience when strategising. While personal anecdotes are valuable, they don’t represent the entire audience. Next time you're tempted to say, "I feel this, so the brand should do that," take a step back. Marketing is about seeing the bigger picture, capturing the essence of what the broader audience values, and communicating it compellingly. Marketing starts with an understanding of the wants, needs, and desires of your audience. If you're not sure what they are, go and ask them! #MarketingTips #AudienceFirst #CustomerInsights #MarketingStrategy #ThinkBigger Photo by Billy Pasco on Unsplash

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How did we scale waterdrop® Australia from $0 to $1M/mo in less than 12 months? It's a playbook we've been developing over the last few of years. And we've been applying it to eCommerce brands across industries with similar results. It's STRAIGHT FIRE. I co-founded Webprofits back in 2006 with performance marketing at its core. We focussed on generating ROI for our clients from day dot. And we're good at it (which is why we've lasted more than 18 years). But THIS is the most valuable approach we have developed at Webprofits since we launched in 2006. It's not something I say lightly... especially as we've done some amazing marketing over the years. With our latest approach to scaling eCommerce brands I can confidently say that this is the strongest value proposition we have ever had at Webprofits. For the right brand, we can scale eCommerce revenue to more than $1,000,000 a month. And we can do it profitably. That's powerful. What's our approach? I've broken down the Webprofits eCommerce Scaling Playbook in a 49 minute video you can watch at: https://lnkd.in/eETkinwb This is the FIRST TIME we are releasing our playbook to the public. It's a full breakdown of the framework we use for scaling eCommerce brands at Webprofits. Here's what you'll get from the video: * The Golden Rule of Scaling * The #1 thing you need to get right * The Minimal Viable Campaign (MVC) for eCommerce * What scaling ROAS is and why it's the biggest limiting factor * What you need to do as you scale up your ad spend * Tactics you can execute immediately to drive performance And if you run an eCommerce store that makes at least $50k/mo in revenue and you're looking to scale, feel free to get in touch and we can talk through how we can help. --- I’m Alex Cleanthous - Director + Co-Founder at Webprofits - a DTC and eCommerce marketing agency that specialises in scaling ecommerce brands to +$1M/mo. Subscribe to receive my latest posts at Alex Cleanthous

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Got a hard-to-fill marketing role? Look no further ⬇️ At Jetty we connect brands with our community of super-talented marketing leaders 💫 💡 Interestingly, 40% of our members are not actively applying for roles elsewhere 🦄 By working with Jetty, you can tap into an otherwise hard to access talent pool 🏗️ And that’s because matches on Jetty are based on your skills and experience 🎯 Our members know when they receive a match, it’s always a great fit for them 🌟 That’s why we see a 95% open rate on our match emails 💙 In fact, matching is so good we can tempt people who aren't even looking… #marketingleaders #hiring #offmarket

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Today at TikTok’s Melbourne event, The Content CliQ was a hot topic 🔥 I don’t think we even realized just how many brands rely on us to fulfill their content requirements! If your ready to amp up your TikTok strategy, Email us at [email protected] 🤳 #tiktok #tiktokcontent #ugc #tiktokstrategy TikTok for Business

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https://lnkd.in/g8cEUeYA These types of aggressive wholesale price increases are not the best way to introduce new pricing to market. How to take a price increase: Option 1. Time the increases to occur every 3-4 months continuously until strategic or economic targets are achieved. Option 2. Reframe value and pricing mechanics to drive incremental users and payments for additional or premium services. The optimal way to take a price increase is to: 1. Provide advance notice at least 60 days ahead of the planned go live date. 2. Reframe the offer and bundle additional value into a higher price or create new pricing tiers that encourage more users with savings on additional user subscriptions. Forcing through major price changes to an existing user base has a significant potential for adverse customer reaction and could prove to be more costly that the actual planned value of the price increase due to customers rejecting the increase by switching to competitors or stopping the service. Price increases are a critical function of our economic system that continues to expand the money supply causing inflation. A price increase is a critical skill set that requires careful management to maximise margin opportunities and reduce earnings risk.

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The average ROI on digital advertising in Australia first glance: Google Ads? 200%. Meta Ads? 500 - 800%. But here’s the thing: these numbers don’t always tell the full story. For some, these results come from campaigns that are strategic, well-researched, and multi-layered. But for others, ads are often run in silos - without the foundational strategy needed to maximise ROI. That’s where results tend to fall short. We all know that long-term brand growth fuels short-term lead generation. But blending the two effectively? That’s where real results happen - and it’s something I’ve spent years refining. Here’s how it played out for a recent project: - 6-month campaign - With a multi-channel approach. - Built on a strong, research-backed strategy. The outcome? 1100% ROI ...in just 6 months. Pretty good hey? When you combine thoughtful strategy with tactical execution, the results speak for themselves. What’s been your experience with strategy-driven campaigns? Are you seeing the long-term payoffs? Let’s chat!

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Aussie brands giving a damn? Oi Oi Oi! Here are 10 Shopify-powered stores crushing it while making a difference: 1. HoMie Clothing 2. The Dirt Company 3. Great Wrap 4. Cancer Council Australia 5. Sprocket Roasters 6. OTTWAY The Label 7. Modibodi 8. Seed & Sprout 9. Tripod Coffee 10. Who Gives A Crap These inspiring businesses are: - Rethinking product development - Embracing sustainable practices - Creating circular business models - Sourcing ethically - Ditching plastic packaging - Supporting local communities Forget the old "profit at all costs" mentality. The future belongs to brands that care. What other Aussie brands should we add to this list? Let us know in the comments. #shopify

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I wish I could say the dust has settled on Black Friday but in Australia & New Zealand, it clearly hasn't. The fact of the matter is for many businesses, if you're scrambling now the ship has sailed as the sales peak over this years Black Friday period needed to 1) off-set the lull prior and 2) prepare for a slower-than-normal December. Sometimes, us retailers are guilty of underestimating our customers - They're not naive, they get conditioned to discounts, understand the intrinsic value of goods and services and are aware of big events. A few tips for December if you're panicking: - Build profit through your A-tier lines - Move inventory and drive foot-fall through your B/C-tier lines - Refine your approach for 2025 and position yourself to do things differently - What changes to your range, pricing and specs can you enact to satisfy where your customer is at? #Consultant #LinkedInFlex #BlackFriday

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Complete this sentence... Brands who will be successful in Retail and eCommerce in 2025 will be focused on..... Adam Pearce - CRO for Shopify brands and Peter Gardner kicked us off! #ecommerce #ecommerceaustralia #retailfest2025 #shopify

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