David Clarke

🌟 Up in the clouds, literally and figuratively on Monday... I came across a stat in the latest Kia Ora magazine that resonated with me: "77% of consumers are more likely to buy from brands that share the same values as they do." Truth bombs. This reminder fuels my enthusiasm for bridging the gap between a brand and its consumers, ensuring that this connection is recognised and celebrated. It's why I love what I do, and why I believe so deeply in the power of genuine brand-consumer relationships. For all my fellow marketers out there, remember: our work in crafting these stories and aligning values is not just important, it's essential. Here's to creating meaningful engagements and memorable brands! 🚀 #BrandStorytelling #Marketing #ConsumerBehavior #BrandValues #Engagement

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Today at TikTok’s Melbourne event, The Content CliQ was a hot topic 🔥 I don’t think we even realized just how many brands rely on us to fulfill their content requirements! If your ready to amp up your TikTok strategy, Email us at [email protected] 🤳 #tiktok #tiktokcontent #ugc #tiktokstrategy TikTok for Business

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You want to create, craft, help… And, hit business goals (especially that holiday in Fiji 🤤) Competitors have: Clever names. Great-looking logos, Sexy fonts and colour palettes. 3 billion, very vocal, social media followers. A website that makes sales to actual people. It leaves you thinking: How do I get customers? Why would they trust me? Should I use emojis in my branding? Does my business need a personality? Why would they want to shop with me? And, why are everyone's posts the same? Building a business into a brand isn’t quick. And a brand can’t be built by someone who’s not actively part of your business (don’t let anyone tell you they can build your brand!) Building a brand comes from within – it’s you and your team that do the heavy lifting. You are the one solving those daily questions. Attracting new customers and making their experience better. Not some mysterious external force. You could: Build your strategy. Identify your audience. Find a gap in the market. Embrace your passion and knowledge. Uncover your voice and plan the message. Cook up a brand that makes customers dribble. But, that’s an area of business you know nothing about. You need someone with a particular set of skills. Who solves problems. Works closely with you. Clarifies your brand strategy. Gets kicks out of understanding your audience. Fine-tunes your brand so you can stand out more. And, creates tools for managing the brand after they’re gone. You need me. My branding work leads to instant sales in EDMs, confidence in your abilities and clients count me as one of the most special people in the world. Let’s build a brand together. Send me a DM with 'info' to learn more.

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💡 AI-powered search is going mainstream. Traditional search engines are evolving into advanced metasearch platforms. 🚀 Insight 4/8 from ‘The Future of Search in Travel’ series. Tomorrow, we’ll dive deeper with Google & TikTok at Mumbrella Travel Marketing Summit. ⚡ More insights coming soon. 👉 Download our white paper for full details: https://lnkd.in/gZwDkYt7 #AIsearch

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This is something I encounter all the time. I call it the 'Sample of One Fallacy'. I catch myself doing it too — it's so hard to avoid. I was recently talking to a new marketer about a popular Kiwi brand. They explained the reason they stopped buying it. The brand had become boring and lost its appeal. The new marketer went on to explain how the brand could sponsor specific sports to recapture their attention and get that appeal back. (This was a real conversation, if you're reading this, please don't feel called out — this is genuinely something that comes up almost weekly. This is just the most recent example!) As marketers, our personal perspectives often don't matter. We have to learn to put them aside. We have to avoid overweighting any single individual's experience when strategising. While personal anecdotes are valuable, they don’t represent the entire audience. Next time you're tempted to say, "I feel this, so the brand should do that," take a step back. Marketing is about seeing the bigger picture, capturing the essence of what the broader audience values, and communicating it compellingly. Marketing starts with an understanding of the wants, needs, and desires of your audience. If you're not sure what they are, go and ask them! #MarketingTips #AudienceFirst #CustomerInsights #MarketingStrategy #ThinkBigger Photo by Billy Pasco on Unsplash

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A seismic shift is underway in the realm of digital marketing! 🏔️ SEO is no longer just about high rankings on search engine results pages - it’s about creating content that resonates with your audience, optimising for voice search and ensuring a seamless user experience across all digital channels 🕹️ As consumers continue to regain control of their own engagement direction, brands will be forced to adapt and evolve in line with the new consumer's needs. We truly believe that those who embrace this shift and prioritise genuine customer relationships will be well positioned to reach the right consumer, at the right time. And for more of our thoughts on the topic: https://lnkd.in/gqYmxnZb  📲 #ZibDigital #MarketingGrowth #SEO

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THE WHEAT FROM THE CHAFF. If you are a brand or an advertiser, I believe one of the key things you should look for when employing a consultant or agency is ensure you are bringing in an understanding of the discipline first (i.e. Marketing). You are partnering with external talent who can do what you can't. Also those in an industry like marketing (especially media/adtech) have been exposed to so many new innovations, shiny things come and go, some of us have gotten good at tempering client expectations with reality. Or as this CEO said, separating said grains. Some kind words from a client I worked with for 18 months testament to Archmon and the work I try to support. I had never worked in the rural industry, but that mattered less than the Job to be Done : Kick Off > Audit > Strategy > Tools/Channels Review for finite budget > Activation Ideas and Coaching. Whether it be 90 days months or 18 months, we can help and drive effective results as your external/independent yet embedded marketing consultant.

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SOCIAL MEDIA: TikTok, X, Instagram, Snapchat, YouTube, Facebook “The Australian government has proposed a ban on children under 16 from using social media and will hand down huge fines to companies who don't comply. The ban is expected to apply to services including TikTok, X, Instagram and Snapchat, though a full list has not been released. The legislation follows several high-profile cases of bullying and complaints from parents worldwide about the pressure their children face to be online” MORE HARM THAN GOOD. #socialmedia “Seven French families have filed a lawsuit against social media giant TikTok, accusing the platform of exposing their adolescent children to harmful content that led to two of them taking their own lives at 15, their lawyer said Monday. The lawsuit alleges TikTok’s algorithm exposed the seven teenagers to videos promoting suicide, self-harm and eating “ Link to the article: https://lnkd.in/eejU4qXN #socialmedia #digitalmarketing #futuregeneration #youth #technology #technologyforgood #marketing

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Looking to really optimise your audience strategy? Finally, there's a targeting solution that helps you deliver genuine ROI investment for your clients. 🎯💰 Get ahead with Circana Australia Audiences. Download the free whitepaper to find out more. https://hubs.ly/Q02Rzk7r0

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Maximise your reach with our Google Ads management services. Our team creates targeted campaigns that drive traffic, increase conversions, and boost your ROI. Whether you're looking to expand your customer base or promote a new product, we have the expertise to make it happen. Ready to see real results? Contact us today > [email protected] today. #Adopstar #MadeInDevon #Adops #AdOperations #DigitalMarketing #OnlineMarketing #GrowYourBusiness #WebsiteOptimisation #GoogleRankings #OnlineVisibility #Website #Webdevelopment

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I got to share my thoughts on the latest social trends with Performance Marketing World. You can read the full piece here: https://lnkd.in/eCFf2RcF/ #demure #bratsummer #socialmedia

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👀 The blue doesn't feel quite right, does it? It's no wonder; Coca-cola's iconic red 🔴 is arguably as big a part of its branding as its logo. And if you think of the biggest brands in the world, you'll often find yourself instantly thinking of a colour or two that goes with each one. That's the power of colour palettes on branding! So if you're struggling to come up with one for your brand, don't worry—you’re just giving due thought to what is actually a really important decision. That's why we've created a guide that hopefully makes the process a little easier! ➡ Read: https://loom.ly/eNc5rUQ Prefer to leave the colour palettes and brand style guide to the pros? 😉 Get in touch: 🔗 olivetreemarketing.com.au 📞1300 168 311 #olivetreemarketing #sydneybusiness #australiabusiness #sydneysmallbusiness #nswbusiness #australiasmallbusiness

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Event in Sydney: 'The Misconceptions of Marketing and your brand's true value' Join us next Thursday 12 September for a discussion on brand with Irene Cassiotis. What does it take to make an ROI on marketing spend? Why do so many marketing agencies promise so much and deliver so little? Does your brand actually make a difference to your bottom line? Why can't we just have stable leads coming in? Join Irene and the BIO Members and guests in this presentation to discover: •⁠ ⁠What the marketing industry is really like and how to navigate it •⁠ ⁠How to choose the right agency •⁠ ⁠How to increase engagement, retention and loyalty •⁠ ⁠How to leverage your brand for a return See you there! Link with more info and where to buy tickets in comments #sydneynetworkingevents #businesseventssydney #brand #marketing

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🚀 Unlock the full potential of your business with expert Google Ads management! As an Official Google Agency Partner, we’ll set your campaigns up for success. 🎯 Target your ideal customers with pinpoint accuracy and maximise your ROI. 💡 Stay ahead with optimised ads that deliver real results. Ready to take the next step? Get in touch at [email protected]. 📧 #GoogleAds #DigitalFold #GoogleAgencyPartner

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🏠 🏠 October 2024 Property Purchaser Intent Data 🏠 🏠 Quantitative snapshot of aggregated intent data across 70+ Social Garden property brand awareness and lead generation campaigns. ⏳ Timeframe To Purchase ⏳ Q = When are you looking to purchase? 0-3 months = 43% 3-6 months = 16% 6-12 months = 17% 12+ months = 24% 0-3 months remains steady after a large jump in Sep 24. 12+ months slight drop after a large jump in Sep 24. Mid-term buyers (3-12 months) have experienced the largest decline in the past quarter. 💰 Finance Status 💰 Q = What is your finance status? Finance approved = 37% Have deposit, not approved = 27% Seeking financial advice = 5% Still saving = 31% Finance approved leads have hit their largest % since Feb 22. Largest decline has been in leads with deposits (down from a high of 33% in Jun 24). Leads still saving has declined for the first time since Jan 24. 🪴 Land Status 🪴 Q = What is your land status? Titled = 31% Untitled = 7% I don't own land = 38% Not yet, I am still reviewing land options = 20% Not yet, but I am interested in a particular land option = 4% Titled land has experienced a steady MoM decline since a high of 44% in Jan 24. Leads without land rebounded from a drop to 34% in Sep 24. ❓ What Does It Mean ❓ From an overall intent perspective, we are definitely seeing early positive signs of active buyer numbers growing. The ongoing trend of cautious researchers continues (although they continue to enquire). Talks of potential interest rate cuts in Feb 25 could be the trigger that pushes these researchers into a more active purchase phase. Maintaining brand awareness (or nurturing prospects on your database) over the next quarter will be critical for making the most of this shift when it occurs.

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