Danielle Zikman

Generative AI is transforming customer experiences in Australia, with 44% of brands already embracing it. While marketers are confident in delivering AI-driven personalisation and convenience, fewer than half of consumers feel the same. Our report on The State of AI-Driven Customer Value in Australia reveals a clear message: transparency and trust are non-negotiable. Australians want generative AI technology to make their lives easier but expect responsible innovation, particularly around privacy and ethical use. Learn how generative AI is shaping customer experiences in Australia. 🔗 See the detailed report here - https://ow.ly/pnXy30sIvJb #GenerativeAI #CustomerExperience #CustomerValue

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AI's impact on advertising strategy and human capabilities is a focal point for industry leaders of Australia's largest agencies at AdNews Australia Sydney L!VE. We hear the thoughts of Aimee Buchanan of GroupM Australia & New Zealand , Anathea Ruys of UM Australia , Dave Bowman of Publicis Groupe ANZ and Peter Horgan of Omnicom Media Group Aimee Buchanan highlights AI's role in enhancing strategic efficiency, yet stresses, the increasing demand for strategic talent and communicators. This requires a shift from traditional training in operational tasks, to fostering adaptive thinking and relationship-building skills. This trend reflects broader changes, where client expectations shift towards substantial performance gains rather than simple cost reductions. Integrating AI strategically is expected to significantly elevate advertising effectiveness. However concerns arise, regarding the role of junior staff in this AI-centric future. Anathea Ruys of UM sees younger professionals as pivotal in leveraging AI effectively. Dave Bowman of Publicis Groupe ANZ believes AI could liberate juniors from mundane tasks, accelerating their creativity early in their careers and boosting the industry's capacity for innovation and premium service delivery. Despite substantial AI investments, leaders like Peter Horgan of OMG ANZ emphasise the need for human oversight to refine AI outputs. While AI investments grow in advertising, balancing technological integration with human expertise is crucial. Success hinges on cultivating adaptive thinking among talent, while ensuring AI enhances rather than replaces, human creativity and strategic acumen.

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📈 Our 2024 Digital, Marketing & eComm in Focus report is live! 📈 Now in it's fourth year, the report, developed in conjunction with Six Degrees Executive, interviewed 250 marketing, digital and eCommerce leaders from a wide range of industries across Australia. What the report covers: 🔹 The priorities and challenges facing marketing, digital and eCommerce teams 🔹 Digital transformation and what is hindering progress The growing skills gap within teams across Australia 🔹 A closer look at how brands are training their teams and what is holding teams back 🔹 A closer look at the preparedness of teams to adapt to privacy changes 🔹 The rising demand of CDPs and the challenges that this presents for teams 🔹 A spotlight on eCommerce – a special feature delving into an array of insights on eCommerce and much more Special shoutout to our sponsors Amperity & SKUvantage | Salsify ANZ! 👉 Download your copy today: https://lnkd.in/ghXVf4t5 #digital #marketing #ecommerce

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What does IMPACT really mean when it comes to grabbing customer attention? In marketing, "IMPACT" isn't just about being seen—it's about being remembered. True impact means cutting through the noise and creating a connection that sticks with your audience. But achieving this requires stepping out of comfort zones and moving beyond traditional media channels. Brands that dare to think differently, take risks, and embrace innovative methods are the ones that get noticed. Hyper-proximity marketing, for example, takes customer engagement to the next level by delivering targeted, contextually relevant content right at the moment consumers are making decisions. It’s about being in the right place at the right time, creating a memorable experience that speaks to them personally. If you're still relying on the same old strategies, you might be missing out on the kind of impact that can truly drive customer loyalty and growth. It's time to break free and elevate your brand's presence. #MOTIONICONAUSTRALIA #MOTIONICON #MARKETINGIMPACT #CUSTOMERENGAGEMENT #HYPERPROXIMITYMARKETING #INNOVATIVEMARKETING

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Not long to wait! As we eagerly await the announcement of Australia's Best Workplaces this Thursday, it's an ideal opportunity to reflect on what makes a workplace truly exceptional. At Engaging.io, our recognition as #Six in the small businesses category for last year by Great Place to Work felt like such amazing recognition of all the work that goes into creating a strong and vibrant culture; but more than just accolades, it's about the daily commitment to nurturing an environment where every team member feels valued, included, and empowered. As we await this year’s rankings, we're reminded that creating a great place to work isn’t about winning awards. It's about the continuous pursuit of excellence in how we treat our people. It underscores a business's dedication to fostering a positive, inclusive workplace culture. Creating an environment where employees are not just productive but also genuinely happy and engaged. As we have seen at Engaging.io, focusing on culture leads to tangible benefits: higher employee retention, enhanced creativity and better client satisfaction. No matter whether we make the Best Workplace list this year or not (although we’re obviously keeping all our digits crossed that we do), our dedication to being a great place to work won’t change. Here’s to celebrating all of the best workplaces and the vibrant cultures that make them great! #GreatPlaceToWork #BestWorkplaces #GPTW #WorkplaceCulture #CompanyCulture #EmployeeEngagement

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Customer expectations are evolving rapidly, and brands must stand out to earn loyalty. To do so, they need to focus on creating more meaningful, emotional connections in the customer journey. 🌟 🗺️ From navigating privacy challenges to embracing hyper-personalization and blending digital with physical experiences, Australia’s brands are tackling the latest CX challenges head-on. And the future? It’s about understanding not just what customers do but why they do it. Learn more about key CX trends, challenges, and solutions shaping the industry in Australia today: https://lnkd.in/dwrWH49c #CustomerExperience #CXStrategy #CustomerEngagement

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To beat the throwaway culture, we need to make things a little harder. My latest piece shared with the good folks at Digital Nation Australia 💡 https://lnkd.in/dtJmjPu3 #customerexperience #marketing #digital #friction

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Excited to be in Sydney on Thursday for G2 Connect Sydney! We are going to cover anything and everything G2 and help you learn more about: Branding: How to scale your reviews, not just to rank on G2, but also building trust & validation with everyone evaluating you (on average about 84% of your pipeline will research you G2). Inbound: Learn how to use your G2 Badges & G2 Content to increase your lead conversion on your website. Outbound: Learn about how some vendors are sourcing 25-50% of their new business pipeline using Purchase Intent data. Sales: A sales team never said "give me less customer stories". Learn about how your sales team can use your reviews to increase trust and increase close rates. Come join us - registration is in the link below.

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Transform resilience into reach with targeted digital marketing. 🎯 As NDIS Providers, your services are vital. Our expertise can help you connect with those in need, shining a light on the strength you bring to the community. 💪✨ Every challenge you overcome is an inspiration, and we’re here to share that message. 🌟 Let’s make sure your voice is heard loud and clear! 📢 Partner with us to elevate your online presence and impact lives positively. 🌐 Tap into the power of strategic marketing to tell your story. 📣 #ProvidersMarketing #MarketingTips #NDISProviders #NDIS #DigitalMarketing #SocialMediaTip #SocialMediaManagement #SEO #WebsiteManagement #SocialMediaMarketing #NDISAustralia #NDISMarketing #NDISSupport #AffordableMarketing #ImpactfulMarketing #SimplifiedStrategies #MarketingDigital #ContentCreation #EmailMarketing #Coaching #Branding

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A hallmark of service and partnership quality is customers that keep coming back 🌟 This is why it’s so rewarding to be well into our third #EmbeddedRecruitment engagement with a flagship Aussie tech unicorn 🦄 Why do they continue to choose our Solutions team at Talent and our embedded recruitment model whenever they’re facing a hiring challenge that can’t be tackled internally? ↕️ Flexibility to scale at a moment’s notice 💪🏼 Capacity to meet surging demand 🎓 Genuine tech recruitment expertise 🤝🏼 Trust that we’ll deliver, every time Over the course of several years, we’ve had 10 different team members support this customer and every time we’ve achieved outstanding results. What’s the significance of calling out the 10 people? It demonstrates that all our embedded #TalentAcquisition Partners are the ultimate pros at their craft and capable of making an impact in your organisation too. If adding capability and capacity to your TA function is on the FY25 agenda, but you don’t want to carry the risk, cost and time burden, get in touch to explore how we could help! #Talent https://lnkd.in/e9Wmienn Sorcha Joyce Tom Mackintosh Sarah Blanchard Jasmine Alderton Sophie Bartleet

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📚 Dive into the success stories of global marketing campaigns and gain inspiration for your next big move! Explore our case studies at getassignment.com.au. 🚀🌟

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Boost your business with stellar Facebook and Instagram Ads. Upskill with our short course in Sydney and master target audience, ad design and optimisation! #DigitalMarketing #UpskillSocialMedia

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Reach out today to find out more about how our Global Capability Centre (GCC) services can propel your organisation forward in the digital age. #randstaddigital #GCC #digitaltransformation

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📄 Buckle up B2B leaders! LinkedIn’s latest study reveals a heartening trend amongst Australian B2B marketing leaders. 💪 Despite challenges, 90% express optimism about driving revenue this year. Shoutout to the two-pronged approach: Building trust and capitalising on creativity. 🚀 Brand building and collective confidence have emerged as game changers, with 93% agreeing that relationship building is king. 🎯 AI? Yes please! With a whopping 142x increase in AI-literacy on LinkedIn, B2B marketers are leading the charge 🏃‍♀️ Check out our latest article for in-depth knowledge on strategies, insights from Amy Mills, and how LinkedIn's new initiatives, The Wire Program and Accelerate, can rev up your B2B campaign power 🔗👇 ------------- Join our newsletter for more insider tips on B2B marketing success and more: 🆓 https://lnkd.in/gev_UBwT 🆓 ------------- #B2Bmarketing #LinkedIn #BrandBuilding #AI #MarketingTips #B2B #MarketingLeaders

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We know GenAI is transforming how we work today. In Australia, skills are projected to change by 66% by 2030 compared to 2016 due to AI developments, compared to 50% without its influence. As this shift takes place, our latest Global Talent Trends Report reveals some key trends in the world of work: 🔸 80% of Aussie execs believe AI will significantly boost productivity by automating tasks and streamlining workflows. 🔸 Yet, most organisations are still in the very early stages of AI adoption. 🔸 The exciting part? 70% are making it a top priority in the coming year. Beyond AI use and literacy, Australian companies are laser-focused on people. 80% are planning to hire in the next 12 months, with an emphasis on soft skills like problem-solving and adaptability. As the skills change accelerates, balancing human and technology remains critical. Ready to dig deeper? Check out the full report and trends here: https://shorturl.at/RQOzp I’d love to hear your thoughts: How are you preparing your teams for an AI-driven future? hashtag #FutureOfWork #AI #Leadership #TalentTrends #Hiring #Innovation #SkillsForTomorrow #GlobalTalentTrends #LinkedInLearning

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🔥 Discover the latest insights from Qualtrics' Consumer Experience Trends report! Australian consumers are torn between craving personalization and privacy concerns. Isabelle Zdatny, CCXP, XMP highlights the growing AI scepticism and the 'silent treatment' trend affecting brands. Learn more about balancing trust and tailored experiences in today's data-driven world. Read now: https://buff.ly/4e6mdpc 📥 📥 📥 📥 📥 Stay informed! Join our free newsletter for daily AI & business trends: https://buff.ly/3QlzuB6 📥 📥 📥 📥 📥 #AI #ConsumerExperience #DataPrivacy #Personalisation #AiForBusiness

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Qualtrics' fourth annual Consumer Experience Trends report reveals customer feedback rates are dropping along with a a growing scepticism towards AI in which just 14 per cent of Australian consumers trust organisations to use #AI responsibly. #cx #trends #customer #experience #AI

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