Claudia Domingues

When brands engage with their communities by listening to people's stories, ideas or just them being themselves they create content that truly resonates with their audience. It's a powerful way to build a stronger community, foster trust, and drive overall brand success. 🤝 #Marketingagencyaustralia #socialmediamanagement #websitedesign #videography #onestopagency

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🛒 Download the report NOW! 🛒 How the cost of living crisis is reshaping Australian consumer behaviour and what it means for your brand. As Australians become increasingly self-reliant, brands may find themselves losing touch with their audience. The shift towards DIY solutions and intentional, value-driven shopping is making convenience less relevant. In this landscape, brands have a unique opportunity to help time-poor, financially cautious consumers find moments of joy amidst the challenges they face. Follow the link below to download! Amy Kousis Olivia Nadile Jackson Robinson James Collier Marco Berselli Robin Chan Amanda Quested Chloe Andrews Nicholas Jacobs Eeuwout 'Dutchy' Baart Ilan Galanti Maddy O'Connor Melinda Lofts #costoflivingreport

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💬 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀! The secret to dominating the pie market isn’t just in the crust, it’s in the message. Brands that align with consumer expectations are seeing greater success. But who’s doing it right? Our study uncovers how the right messaging strategy can make all the difference. Get the full story below: https://lnkd.in/d32RxHYA

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“In the same way Australians are looking for cheaper alternatives in their shopping baskets, advertisers are looking for better efficiencies in media schedules." Following the latest SMI (Standard Media Index) results Mediahub Worldwide #Australia GM Tom Rankin and Initiative #Australia head of investment and Daniela Rocchi share their perspectives with AdNews Australia. #advertising #budget #SMI #Televison #Cinema #Initiative #Mediahub IPG Mediabrands

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Attention all marketing professionals! IAB Australia is conducting pivotal research on the State of Retail Media in 2024 and we need your insights. If you're part of an agency or brand, please consider contributing 5 minutes to share your experiences. Not only will you help shape the future of retail media, but you could also win a $250 gift card (surely a good incentive). Gai Le Roy Adrian Vallelonga Andy Ford Barry McGhee Rebecca Penn Ben Allman Chloe Sanderson Cristine Gonzales Dan Richardson Dani Carlo (née Colubriale) Eric Batscha Guillaume Dupont Harrison Bland Roger Dunn Hugh Cameron Kasey Jamison John Harvey Faurholt Lachlan Brahe Laura Kleiman Luca D'Alessandro Manuela C. Melissa Polglase Michael Levine Nick Smithwick Peter Barry Rob Odd Robert Williams Sam Bauers Simon Porter Vartika Arora-Patel Natalie Stanbury Jonas Jaanimagi IAB IAB New Zealand KINESSO Australia #RetailMedia #IABAustralia #MarketResearch #Innovation

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Bus ads offer exceptional value, giving your brand repeated exposure for a very competitive price. Reach your audience without breaking the bank! 💵 Affordable and scalable 🚍 400+ markets across Australia 🕒 Reach your audience day and night Consider bus advertising as a powerful standalone strategy or part of a bigger campaign. #CostEffectiveAdvertising #BusMedia #SmartMarketing

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🧐 In 2024, peak season sales will be more challenging for advertisers than ever. ✨ Increased competition will make it tougher for businesses to stand out. 💲 Economic pressure will continue to shape how Australian consumers spend. Get Louder's tip on reaching shoppers this peak season. #advertising #retail #media #marketing #advertising https://lnkd.in/gY7YuZBc

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Looking to maximize your brand’s reach and impact? Unlock the untapped potential of regional Australia. Discover why the odds are better in Boomtown:   🌱 9.8 million people live in regional Australia and millennials are driving the migration boom 💬 Regional audiences are highly engaged, offering better cut-through for brands. 🚀 Advertising environments are less competitive and cluttered compared to metro areas. 🏡 Regional Aussies have higher disposable incomes and are ready to spend. 💰 93% of media planners agree that regional advertising delivers great return on investment. Ready to grow your brand in Boomtown? https://lnkd.in/g59QE2UM   #Boomtown #PopulationUnexpected #RegionalAustralia #regionalmedia #BrandGrowth #ROI Boomtown Collective: Southern Cross Austereo WIN Television Seven Network ACM ARN Nine News Corp Australia Imparja Television

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The Internationalist's Marketing Makes a World of Difference Awards recognize Havas Play 🇫🇷 and Havas Media Network Australia for five winning campaigns! Rather than ranking each case study as gold, silver, or bronze, the limited number of winners are simply shining examples of inspirational, authentic, and well-aligned purposeful marketing programs that drive growth and indeed make a world of difference. Read the full list of winners here: https://lnkd.in/eTw3KptS #HavasProud #MeaningfulMedia

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At Tenacious Agency, optimized NDIS ads are just the beginning. We continuously fine-tune your campaigns to ensure maximum results, driving even more inquiries to your business. With our hands-on approach, you can trust that your ads will keep performing at their best, bringing in the participants you need to grow. Let’s talk about your goals! Book a strategy session today: www.tenaciousagency.com #NDISMarketing #OptimizedAds #NDISLeadGeneration #CampaignOptimization #GrowYourNDISBusiness #TenaciousAgency

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📊 Did you know that 66% of Australian consumers are loyal to specific brands? 🔎 Discover the five types of loyalty prevalent in Australia including ‘True Loyalty’ the holy grail for marketers. Learn how each loyalty type influences consumer behaviour and brand engagement in today’s AI-driven market. 💡Get key insights into what drives loyalty across generations, among sports fans, mobile users and in different sectors. From 64% of shoppers prioritising brands that sell high quality products to 54% of consumers showing their loyalty by using loyalty programs; understand how Australians interact with their favourite brands and what keeps them coming back. 📍For a deeper dive into customer loyalty dynamics and factors driving both brand loyalty and brand defection in Australia, download the Customer Loyalty Index 2024 by SAP Emarsys https://bit.ly/4eCvE0q #CustomerLoyalty #CLIReport2024 #SAPEmarsys

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It's no secret Aussies love sport, and YouTube is giving fans more ways than ever to get in on the action. Check out the latest consumer insights below to see how your brand can score big with sports fans on YouTube. https://lnkd.in/ggxTQ_bZ

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