Pure Bold.

Our CEO, Tina Robertson, with Simone Chin and Gabriela Ammendola attending the Ladies Xmas Ball Fundraising Dinner, hosted by Gabriela at the Royal Brighton Yacht Club. The event raised an impressive $10,000 for Bayside Community Emergency Relief, providing vital support to women and children escaping domestic violence.   Did you know one woman is killed every four days due to domestic violence? (May 2024, pmc.gov.au). These statistics underscore an urgent need for action, and we are grateful to have been able to support this important cause.   #CommunityImpact #MakingADifference #PureBold

As the technology increases rapidly & changes the digital landscape as we know it - is AI really your saviour for digital marketing? The answer is no, but it can be a fantastic solution for saving time & energy whilst aiding your productivity & creative capabilities. At Pure Bold, we use AI to aid time management, scheduling, to build creative & expedite time intensive tasks - sometimes in mere seconds. However, to reap the rewards of AI completely it requires extensive management. This includes strong systems, the right prompts, rules, checks, maintenance & most importantly - the human touch. It’s important to find out how your business can benefit from AI & not to get left behind.

Traditional in-house marketing is being challenged to meet ever evolving demands on marketing skills. A misguided belief that in-housing is the answer to maintaining control and saving money, can lead to strategic mistakes. 1. Overextending the team in skills and capacity, compromising creativity and productivity. 2. Ignoring industry advancements – vs outside agencies being immersed in the latest tools and trends, are quick to leverage opportunities for advantage 3. Neglecting core competencies. Investing too much time and resources in managing in-house marketing teams rather than crucial sources of competitive advantage. As a strategic move, outsourced marketing could be an instant game-changer. Check out more in our latest article here: https://lnkd.in/gZSa9R9c

Your best hire right now might be an entire team. Even Michael Jordan had Scottie Pippen and Phil Jackson. Let us help scale your business, grow your brand, and solve your problems. An expert team will always outperform one person.

Don’t get stuck solving new problems with old solutions. Hiring great talent is expensive, & onboarding is equally hard. When you run the numbers, it provides a clear narrative that outsourcing your marketing is a much more cost effective move. But is it better? Well, it’s hard for one person to beat a team. Through outsourcing, you gain a network of top-tier professionals who have crafted decades of experience in their field - not relying on one person to do it all. Get in touch & find out how outsourcing your marketing can benefit your business.  Salary Source: https://lnkd.in/gmk5PY5N

How does your business stack up against the competition? Find out where you stand with our free 5 minute marketing maturity model survey & get your results instantly. It's not just about your marketing; it's about outperforming your competition & finding where you have opportunities. Find the benchmarks, analyse your current situation, and strategise smarter. Try it via the link: https://lnkd.in/gNu8wiBk

This isn't a puffed-up promise of '10x' on your advertising ROI - but a snapshot of real results that speak for themselves. The 3-month results snapshot across a full META & Google campaign (not just the one ad getting 10x) in a scaling account, shows consistency of growth in a long-term strategy build. There are no tricks, smoke and mirrors, or fairy fixes, but rather a meticulous system designed to optimise for every interaction without cutting corners. If you’re looking for predictable & scalable results - get in touch for a free consultation. We speak human not hype. #purebold #strategicmarketing

Building a culture that fosters understanding, respect, and equality enriches us all. #diversityandinclusion #purebold

A winning example (5 Grands Prix at the recent Spikes Asia Awards and more) of amazing work by fellow industry colleagues and a showcase of how to create a quantum impact on brand building and sales. The FitChix campaign is the perfect combination of digital technology, brilliant creative thinking, community engagement and advertising/PR. The name of the company & visual identity should not be underestimated in creating a tight cohesion of brand message and associations that together ring true in the minds of the customer. Hats off to: Kieran Moroney, Creative Director & VML. #creativethinking #whyadvertisingmatters #lovethework #purebold

Building adept marketing teams from scratch is beyond the reach of many businesses. CEOs also cite key challenges with in-house upskilling: • Lack of resources • Too much information to digest • Resistance from staff to change • External pressure from competitors • Lack of marketing expertise Is there a faster, more effective way? Check out our analysis in the link: https://lnkd.in/dW4hx28i #marketingskills #marketingimpact #purebold