Pure Bold.’s Post

Traditional in-house marketing is being challenged to meet ever evolving demands on marketing skills. A misguided belief that in-housing is the answer to maintaining control and saving money, can lead to strategic mistakes. 1. Overextending the team in skills and capacity, compromising creativity and productivity. 2. Ignoring industry advancements – vs outside agencies being immersed in the latest tools and trends, are quick to leverage opportunities for advantage 3. Neglecting core competencies. Investing too much time and resources in managing in-house marketing teams rather than crucial sources of competitive advantage. As a strategic move, outsourced marketing could be an instant game-changer. Check out more in our latest article here: https://lnkd.in/gZSa9R9c

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