Bonfire

No More Silent Nights As 2024 wraps up, we thank our clients and partners for being part of our journey. We look forward to taking a break to connect with family and friends over the holidays. If needed, a smaller team will assist between Christmas and New Year's (excluding public holidays). From all of us at Bonfire, we wish you a joyful Festive Season.

Our team leads, managers, and executives predict 2025 will reshape digital marketing. From AI-driven personalisation to immersive tech and hyper-targeted strategies, the future is set to transform how brands engage with customers. Want to know what’s on the horizon? https://bit.ly/4gxcppM

Congratulations to Codi Cook on his promotion! Codi advances to Junior Content and AI Technician, recognised for his efforts with the content team, collaborating in AI, and contributing to behind-the-scenes innovation projects. Well done, Codi!

Congratulations to our staff award winners for November! Nabeel Jahangir, Senior SEO Strategist, went above and beyond by stepping in to support the Performance Media Team. A true team player and multitasker, Nabeel delivers exceptional work for our clients while always offering a helping hand where it’s needed. Hayley White, Account Director and runner-up, is recognised for her outstanding leadership, exceptional management skills, and unwavering support for her team. Monica Willsher, Administration Assistant and runner-up, is commended for her proactive approach, seamlessly assisting multiple areas of the business to keep Bonfire running smoothly. Thank you to Nabeel, Hayley, and Monica for your dedication and impact!

"Don't be afraid to fail. It's not about avoiding mistakes; it's about what you do after." Brodie McMaster's career in digital marketing started with curiosity and grew through resilience and learning. Now a Senior Performance Media Specialist, she uses strategy and creativity to craft impactful campaigns. Our Marketing Coordinator, Lovisa Jägrell, spoke with Brodie about her path, advice for newcomers, and who'd top her dinner guest list. https://bit.ly/41ju147

Movember 2024 has come to a close, and we’re proud of what the Bonfire team achieved. Together, we raised $728 and ran/walked 215km to support men’s health initiatives, including mental health, suicide prevention, and cancer research. A heartfelt thank you to everyone who contributed—your support is what drives change. Let’s keep the momentum going by continuing the conversation on men’s health year-round

Bonfire’s Spark Hub are practical resources that simplify problem-solving and encourage innovation. They use proven methodologies, evolve with industry trends, and support our Performance Media and SEO teams in delivering impactful strategies. Discover how these resources advance client outcomes: https://bit.ly/49bx68k

2024 redefined what’s possible with Google Ads Key updates include: * AI-driven tools: Performance Max and Demand Gen simplified audience engagement. * Retail innovations: Virtual try-ons, personalised shopping, and actionable insights reshaped e-commerce strategies. * YouTube upgrades: Premium ad placements and fewer breaks boosted audience connection. Brodie McMaster notes, “We foresee the Google Advertising space becoming more like social media, where content and creativity are king. Google's new Demand Gen launch, Creative Solutions, and Brand Guidelines all suggest we’re hedging our bets in the right direction.” These advancements are setting a solid foundation for 2025 campaigns. https://bit.ly/412r08b

With Black Friday around the corner, shifting consumer priorities are redefining the holiday shopping landscape. Deals and discounts are taking centre stage, and brands need to adapt to stay competitive. In our latest article, Alex Gavalas and Evan Dela-Grammaticas unpack the trends shaping this year's spending and share strategies to help brands stand out. Find out more: https://bit.ly/40TXZeL

Have you seen our latest billboard on Thomas St? Don't limit yourself to billboard locations; we can put you in front of your customers wherever they are!