Goodbye grid pattern, goodbye puzzle grid, goodbye over edited ultra-polished content.
You won’t be missed 😉
I recently read an article about how Gen Z have changed marketing and by heck they really did.
“Social media consumption today is an infinite loop of inspiration, exploration, community and loyalty.”
So what does that mean for content?
People (not just Gen Z) want content they can relate to. And overly polished content just doesn’t do that. This is why so many founders now have a personal brand to show the nitty-gritty behind the scenes of their business not just the highly edited styled product photos.
Let’s face it we are being marketed to from the moment we wake up to the second our heads hit the pillow. Traditional highly polished marketing looks and feels like marketing and everyone is well...over it.
Whereas real raw content that shows behind the scenes, phone filmed videos, honest options, team members, highs and lows and everything else going on doesn’t feel like marketing.
The more we consume the less we can stand typical selling (remember those infomercial TV channels?) That is not the vibe anyone wants.
From lawyers to police departments and beauty brands, everyone is adding more flare, personality and humour into their content to keep an engaged audience.
This doesn’t mean you don’t need to build a brand. Heck, it’s more important than ever. BUT you need a personable brand.
If your gram grid follows any strict aesthetic pattern this is your sign to STOP not only does it work against a strategy it’s too polished for your audience.
Wanna see how chaotic marketing can be? Scroll Tiktok for 10 mins - this is where most trends start from and then make their way here.