The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away.
Google Marketing Platform .
survey of global marketing organizations, we learned that the #1 priority for marketers is to better understand their customers. By offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.
“Our adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.”Chris Murphy, Head of Digital Experience, adidas
Better results with ads plus analytics
Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Marketers have seen great results when they use ads and analytics technology together. For example, BookIt used Analytics 360 to uncover insights about the types of travelers interested in their brand and used these insights to create more relevant campaigns in Display & Video 360. The result was a 20 percent increase in revenue .
Search Ads 360 and Display & Video 360
With Google Marketing Platform, we’re also making changes to some of our advertising products.
Looking ahead
This is just the beginning of the next chapter in our platforms story. We’re committed to building solutions that help you achieve your marketing goals while meeting consumers' high expectations for privacy, transparency and control.
Sign up to watch the live streamed keynote on July 10, 9:00 a.m. PT / 12:00 p.m. ET.
Posted by Brad Bender, Vice President of Display and Video Advertising
