Google Partners Blog: Account Planner

Great work around the globe

Wednesday, December 12, 2018

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The Premier Partner Awards 2018 recognizes Premier Google Partners for innovation in search, display, mobile, shopping, video advertising and for their ability to grow businesses online. This year, over 1,500 applications were received. Out of these, the companies listed in the regional sites below demonstrated the strongest use of Google technology, innovation, and support for their advertisers.
This year’s winners have been announced and celebrated in ceremonies across the globe.
2018 Winners by region

Americas

Australia and New Zealand

Vietnam

If you want to take a closer look at this year’s award ceremonies, join in by following hashtags #PremierPartnerAwards and #GooglePremierPartnerAwards on Twitter, Instagram and your local social channels.
You can also follow Google Partners on Twitter and LinkedIn or learn more.
Once again, thanks to everyone who entered and congratulations to the winners. We look forward to seeing more great work from all of you in 2019.

Get a first look at Google’s newest product innovations

Wednesday, July 4, 2018

Reading time: 1 minute

Join us on Tuesday, July 10 at 9:00 AM PT / 12 noon ET for Google Marketing Live: Extended. In this ninety minute live stream event, six Google executives will share insights and innovations—bringing the magic of Google straight to your screen. Google's senior leaders will take the stage to share new innovations that will help you stay at the forefront of the advertising industry. The keynote presentation will be followed by an expert panel, exclusive to the online event. These product and industry experts will help turn announcements into actionable takeaways for your business. Treat your top clients to a Google Marketing Live: Extended watch party. Register here and we'll provide you with everything you need to host a viewing—and bring the magic of Google Marketing Live: Extended to your team and customers. Register for Google Marketing Live: Extended today!

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Think Quarterly: new insights and perspectives for our partners

Monday, July 25, 2011

Think QuarterlyThinkWithGoogle.com/quarterlyCross-Posted from the Official Google Blog by Susan Wojcicki, Senior Vice President of Advertising

Upcoming Webinar - Display Targeting Strategies for Direct Response

Friday, July 22, 2011

Google White Paper : Benefits of Real-Time Bidding

Tuesday, July 19, 2011

In under two years, the industry has witnessed explosive growth in real-time bidding (RTB). Many advertisers and agencies are reporting that they will spend more on digital advertising in 2011 because of its benefits. At Google, we believe that the overall display advertising pie can get even bigger and see real-time bidding as one of the technologies that can help get us there.

To help buyers benefit from it, we’ve published a white paper that shares our view of real-time bidding for online display advertising. Based on research and primary interviews with Google’s RTB experts across our product, sales and services organizations, this paper provides a clear definition of what it is and how buyers can get involved.

Whether you are a large or small advertiser, an agency or a trading desk or a media buying intermediary, Google would like to help you succeed with real-time bidding. We hope that this paper helps.

Download the white paper here (PDF)

Update posted 8/8/2011: Figure 1 in this white paper was missing the demand-side platform LucidMedia. We have now added them.

The Zero Moment of Truth: A New Marketing Strategy

Tuesday, June 28, 2011

Once upon a time, marketers believed that shoppers made up their mind about a product in about the time it takes to read this sentence.
The three to seven seconds a shopper considered a product on a store shelf, it was claimed, was a critical moment -- what P&G termed the “First Moment of Truth,” or FMOT ("eff-mot") -- the moment when all the advertising a consumer has seen for a brand will either pay off with a purchase, or not.
Since then, FMOT has become one of those ideas, like “tipping point” and “purple cow,” that we all know (at least by name). It’s one of three widely-accepted “moments of truth” for a product -- the other two being when the consumer sees an ad for the product (the stimulus) and when she uses it for the first time (the experience).
These concepts still hold true today; they may be even more relevant given the continued emergence of strong store brands. But thanks to the web, we’re seeing the rise of an additional class of critical brand interactions -- a new “MOT” -- the Zero Moment of Truth (ZMOT), which occurs after the consumer sees an ad for a product but before a purchase is made in store. Precisely, it occurs at the moment when a shopper goes online to research a product and decides whether to make a purchase.
Growth in everything from review queries and coupon redemption to mobile usage strongly indicate that this phenomenon is real. But what we wondered is, what does this phenomenon mean for marketers? To find out, we spent a lot of time talking to industry experts and leading-edge marketers, and conducting primary market research, to learn as much as we can about ZMOT ("zee-mot").
Now we’re excited to drive industry discussion and pass our findings to marketers in a new free ebook, Winning the Zero Moment of Truth.

We explore:

Typical ZMOT moments that happen every day across any industry
Why marketers should consider ZMOT as important as “the ad” and “the shelf”
Seven steps to winning at ZMOT, including exercises to identify relevant moments for your brand

If you’re interested in learning more about the consumer behavior that’s changing the way marketers think about branding and online commerce, you can download Google’s free marketing strategy ebook Winning the Zero Moment of Truth. We encourage you to join the conversation, and check out the enhanced video version of the book, at www.zeromomentoftruth.com (#zmot). We hope you enjoy our work, and that it can help you navigate your own moments of truth.
Posted by Jim Lecinski, Author and Chief ZMOT Evangelist, Google

AdMob campaign drives unprecedented user engagement for Unilever

Friday, June 24, 2011

When Unilever launched it’s new Lynx Excite product, they commissioned simple but powerful advertising creative. The video ads promoted a fragrance so irresistible it causes angels to fall from the sky. Unilever knew from the start that they wanted the film to work across a variety of formats, reaching not just TV viewers but also cinema visitors and mobile users.
For the mobile component of the Lynx Excite campaign, they were immediately drawn to the AdMob platform. AdMob enables advertisers to engage with mobile users across mobile platforms to maximize reach with their target audience.

In order to provide the most engaging experience possible for mobile users, Unilever built a robust HTML5 mobile landing page for the campaign. Mobile banner ads led users to an extended advertising experience, where a rotating halo enabled navigation through the microsite. A visitor could view the television ad, see exclusive behind-the-scenes footage and enjoy interactive features including tips, tricks and tools.
Through AdMob, the ads achieved results that far surpassed expectations. In all, 149 million impressions were served and 690,000 unique visitors accessed the content. On all devices, users spent approximately two minutes actively engaging with the Lynx brand storytelling. In terms of this phenomenal reach and high levels of engagement, the mobile advertising achieved unprecedented results for Unilever.
Cross-Posted by Vicky Homan, Google Mobile Ads Marketing Team, Mobile Ads Blog

Think Mobile Live Stream

Wednesday, June 22, 2011

Description: The rise of the mobile web represents one of the most dramatic consumer behavior transformations in history. Join the live stream to learn more:

Live stream June 29, 2011 at 2:00pm GMT
Via the Google Think Mobile YouTube Channel

Today’s smartphone users are searching, browsing, buying and “app-ing” more, and the pace of this growth is only increasing. What does this mean for today’s and tomorrow’s marketers?

Watch and find out as Rory Sutherland Vice-President of Ogilvy, Charles Dunstone, Founder and CEO of Carphone Warehouse and Ian Carrington, Mobile Advertising Sales Director Google discuss mobile’s global industry, the future of mobile, and why marketers need to reshape their strategies to reach the always-connected, “mobilized” consumer.

Posted by Google Mobile Team

'Word of Mouth’ study shows Google directly informs 146 million brand conversations a day

Tuesday, June 21, 2011

There are more than 2.4 million conversations about brands every day. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what they talk about.
It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And, when they’re online, users go to search sites more than any other. This is even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity including social media.

We we partnered with Keller Fay to see what effect the Internet and search has on a word of mouth. We looked at how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.

The perfect ad and the next phase of the display advertising revolution: Interview with Neal Mohan

Tuesday, June 21, 2011

Following his keynote address titled “There’s a Perfect Ad for Everyone” at New York’s IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge.
In his interview, Neal shed further insight into the new user revolution taking place in digital media and what it means for advertisers and publishers. Here are a few key takeaways from the interview:

There’s a big opportunity for advertisers and publishers to deliver an enhanced user experience by employing dynamic rich media formats, delivering ads customized for each user, adopting user-centric metrics to measure campaign success, and offering users much more control over their advertising they see.
Initial steps publishers and advertisers can take today toward this user-centric goal include looking closely at and listening to their audiences and experimenting with new formats and user experiences.
The mobile revolution presents new opportunities for advertisers and publishers looking to connect with users in new and more meaningful ways.

And if you missed the livestream of Neal's keynote, watch it here.
Posted by Google Display Team

Google’s Think Auto Event - Live Stream - June 21st

Wednesday, June 15, 2011

As vehicle shoppers make a resounding return to the auto market, Think Auto will arm advertisers with new ideas & tools to help capture these shoppers. The ‘constantly connected’ lifestyle of today’s consumer affords greater opportunity to deliver relevant and engaging brand experiences. How do these new consumer behaviors apply to brand marketer's strategies today and in the future?
Tune in and find out as Google's Lorraine Twohill, VP of Global Marketing, introduces 5 concrete principles to drive both positive brand image and product usage.

Live streaming begins on June 21, 2011 at 12:35pm EST
Register here
Following us? Use #thinkauto2011 for this event

We'll reveal new insights on today's automotive shopper during the 'Path to Purchase' section uncovering new consumer behavior during the vehicle shopping process.

Guy Kawasaki, the final keynote speaker and author of 'Enchantment,' will be sure to excite the audience as he explores new thinking on influencing and igniting action, both through individual interactions or marketing at scale. Hope to see you there.

Posted by the Google Auto Team

What's new @ Google?

Wednesday, May 18, 2011

in the knowGoogle for AgenciesAgency Toolkit

Blog: As of this moment(!), this blog, formerly Agency Ads Solutions Blog, is your best source to learn more about webinars, major product updates, and industry information, to name a few topics. Sign up for the RSS feed or email alerts to the right of this post.

Newsletter: Join our Google Group to receive bi-weekly agency update emails that include top videos, product updates, and top blog posts. Or contact your Google team to have them send it directly.

Flip book: Check out the newest version here. It contains product updates from the previous quarter. Ask your Google representative for a PDF version.

@CreativeSandboxthink

Google for Agencies - access inspiration and information in a single place

Monday, May 9, 2011

Google for Agencies

Examples of best-in-class campaigns from the past year, showing how the palette of Google media solutions can be used to achieve client goals in innovative ways.

One-click access to relevant training programs -- the Google AdWords Certification program, targeted to agencies and advertisers managing $10K or more of spend each quarter, and Google Engage for Agencies, targeted to developers, consultants and small agencies working to bring small businesses online.

Links to the agency blog, newsletter and Twitter pages, making it effortless to find and subscribe to updates to keep you ahead of the digital curve.

A redesigned Agency Toolkit, showcasing the tools to drive client success, whether you’re planning a strategy, developing creative solutions, implementing targeted plans, or proving performance.

advertising sitenew advertiserexperienced advertiserpublishersearchdisplayvideoTV ads

Posted by Katie Miller, Agency Team

Are You Mobile Ready?

Monday, April 18, 2011

Date: Time: Register:here

YouTube Trends: The new way to analyze YouTube

Friday, March 25, 2011

YouTube Trends

Dig Deeper
YouTube Trends Dashboard(* demographic data based on self-reported, logged-in users)

How Does It Happen?

What Ted Williams Does for Your Macaroni Commercials

The Super Bowl Ad That Went Viral Before It Even Aired

I nside YouTube Search: Super Bowl Ads After the Game

Create custom TV and video ads free of charge

Wednesday, March 16, 2011

In 2011 TV and video viewership continues to climb in the US across numerous devices. This trend increases the importance of video for businesses. With that in mind, we’re excited to announce Google’s extended partnership with SpotMixer which allows Google AdWords and TV Ads customers to create custom ads absolutely free of charge.

This offer represents our increased commitment to advertisers who want to leverage video to increase brand awareness and ROI. Read more on the Google TV Ads blog.

Posted by Agency Ad Solutions Blog Team

Mobile ads - best practices from Volvo

Thursday, March 10, 2011

Our friends at the Mobile Ads Blog just posted a new video case study on Volvo highlighting how to kick it with branding via mobile ads. Visit the mobile ads blog to learn more!

Posted by the Agency Ad Solutions Blog Team

Run On!

Wednesday, August 25, 2010

Cross posted from the Official Google Blog
Original Posting By Avni Shah, Group Product Manager, Geo on 8/19/10
This is part of our summer series of new Search Stories. Look for the label Search Stories and subscribe to the series.

Recently, a group of Google product managers challenged one another to run 100 miles over 30 days in the interest of encouraging summer fitness. I grew up in Huntsville, AL, where I always loved exercising and experiencing the great outdoors, so I took to the challenge immediately. One hundred and thirty-three miles and a few pairs of new running shoes later, it was an incredible opportunity to push myself further than I’d ever imagined. But, I must admit—it wasn’t easy!

I’m delighted to help introduce our latest Search Story, Healthy Habits. This is a story of one woman’s journey to get back into shape. It shows the difficulties of sticking to a workout routine, and the empowerment that comes with reaching—and even exceeding your goals. It highlights the many tools and tricks that make Google a great workout companion, and I hope it inspires you to incorporate new healthy habits into your own lifestyle.

Enjoy this week’s video, and don’t forget to check out the other videos if you haven’t already. Search (and run) on!

Global industry resource from across the pond

Wednesday, August 18, 2010

Google Internet Stats
Google Internet Stats

click here for larger image

Posted by Agency Ad Solutions Blog Team

Wireless Shopper 2.0

Monday, June 21, 2010

click to view image
CompeteWireless Shopper 2.0

Open to Switching: At the beginning of the purchase process, 42% did not have a a specific carrier preference, while 78% did not have an OEM preference

Reeled in by Features: 45% bought a new smartphone because they wanted more features, while 22% bought because they saw a new phone they “had to have”

Reliant on Search: 62% of consumers who searched for a newly launched mobile device purchased one, and the average consumer conducts 13 searches throughout the purchase process

Targeting the Entire Funnel: The purchase funnel is not as linear as it once was; query trends indicate that search is paying a central role throughout and that generic (non-branded) keyword are prevalent and convert, even at the end of the purchase process

Device-Centric Campaigns: Shoppers are searching online for everything to do with their wireless device: features, reviews, price, applications, etc. Optimize device-specific landing pages and integrate device-focused keywords and ad texts into campaigns

Leverage Search for Product Launches: Search is an effective tool for introducing new products to customer prospects, especially during the announcement and pre-launch face - don’t miss the opportunity to acquire new potential lifetime customers

download the full study here

Posted by The Google Tech Marketing Team

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