Partners Blog
What's new @ Google? Tips and tools for agencies
Join us: A conversation exploring the future of digital in a moments-driven world
Wednesday, May 27, 2015
Cross-posted from the
DoubleClick Advertiser blog
On June 17 at 9 AM ET, we invite you to join a live stream keynote from the DoubleClick Leadership Summit, Google’s annual event exploring the future of digital marketing. You’ll hear from industry leaders on some of the biggest questions marketers, agencies and media owners face today. We'll also unveil new DoubleClick innovations to help advertisers, mobile app developers and publishers win the consumer moments that matter.
Register for the live stream
here and j
oin us to learn how marketers and publishers are responding to a dramatic shift in consumer behavior towards mobile. Together we’ll discuss topics including:
What the rapid growth of mobile video means for marketing and content creation
What’s next for programmatic in its evolution as a brand-building tool for reaching consumers in the moment
How the industry can truly understand and measure the full consumer journey when it now happens in moments that are spread across multiple screens and devices
Speakers include:
Neal Mohan, VP of Display and Video Advertising at Google
Laura Desmond, CEO at Starcom MediaVest Group
Meredith Kopit Levien, EVP and CRO at The New York Times Company
Join the conversation with #DCLK2015 during the live stream - we hope you can attend!
Cast your vote to celebrate 10 years of amazing ads on YouTube
Monday, May 18, 2015
For the past decade, YouTube has connected people with the content they love. Be it the
home video
that hits just the right tone of adorable and funny, the
creator
with 9 million fans waiting with bated breath for her next vlog to post, or the epic ad that has people around the world
doing splits
. On YouTube, people choose to watch content that entertains, inspires and delights them.
Over the past 10 years, brands of all shapes and sizes have come to embrace YouTube as a platform for their own creative expression, by making ads that people choose to watch. During this time, consumers have been watching, sharing and commenting on their favorite ads - ultimately informing which ones end up on our monthly
YouTube Ads Leaderboard
. Today, we’re taking this a step further.
In partnership with the Webby Awards we've reviewed all of the top Leaderboard ads from the past 10 years and selected 20 finalists videos. Now we need you - the advertising and creative community - to help us celebrate these iconic brands and choose which YouTube ad of the past 10 years is
your
favorite.
From today through May 28th, visit
10YearsofYouTubeAds.com
to vote. Check back here on June 3rd for the final results.
#10YearsofYouTubeAds
How Many Video Ads are Actually Seen? New Infographic and Research for Video Viewability Across the Web and on YouTube
Friday, May 8, 2015
Cross-posted from the
DoubleClick Advertiser blog
If an ad isn’t seen, it doesn’t have an impact, change perception, or build brand trust. That is why
measuring the viewability of advertising
matters. It gives marketers a clear understanding of campaign and messaging effectiveness and allows advertising spend to be allocated to the media where it will have the most impact.
We have
long been advocates
of viewability as a currency between buyers and sellers, which is why we’ve had viewable-only buying on our network for more than a year and have been investing in our
Active View
technology.
As a continuation of that effort, today we are releasing new Active View data from across our Google, DoubleClick and YouTube video ad platforms. This new research on the
5 factors of video viewability
is being published today on Think with Google
to start the discussion about the state of video ad viewability.
In this research we found that only 54% of all video ads served across the web, excluding YouTube, had a chance to be seen! On YouTube 91% of ads were found to be viewable.
As advertisers shift to paying for viewable video ads, rather than served impressions, understanding the drivers of viewability for video ads is more important than ever.
To learn what viewability is and how it is measured, visit our new interactive Active View demo here.
-
Sanaz Ahari, Group Product Manager, Brand Measurement
Michael Giordano, Product Marketing, Brand Measurement
Anish Kattukaran, Product Marketing, Video & Brand Measurement
Mother’s Day 2015: Consumer behavior is shifting
Friday, May 8, 2015
What does mom want this Mother's Day?
Between search data and consumer surveys, Think with Google uncovered what today’s moms are really looking for in a new
infographic of Mother’s Day gift trends
. And the results are clear: Both millennial moms and older moms are looking for an experience.
Dads and kids are responding accordingly. Our data reveals that Mother’s Day is the #1 day of the year for “spa” searches, and the #2 day for searches related to “reservations” (only behind Valentine’s Day). Searches for “flowers,” meanwhile, have dropped 20% over the last four years around Mother’s Day.
However, one type of bouquet is actually
gaining
in popularity—the one you can eat. Search interest in “fruit baskets” grew nearly 20% from May 2013 to 2014.
For more consumer trends, explore our new
Mother’s Day infographic
on Think with Google. And from all of us at Google, have a Happy Mother’s Day!
Celebrating Moms on YouTube
Wednesday, May 6, 2015
From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way.
In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online.
The results show that whether it’s to research the next family vacation, get in a quick workout before the kids wake up, or learn how to set up the new printer for her small business, today’s mom is using online video to learn and grow.
But it’s not just advice and how-tos that moms seek. They also turn to YouTube to wind down. In our survey,
74% of moms said they use YouTube for “me time,”
watching for entertainment and relaxation purposes. But that “me time” can quickly turn to “we time.” Of the moms surveyed,
87% said they watch videos not just alone - but with their children alongside, too.
For countless reasons and throughout her journey, moms turn to YouTube in their moments of need: when they need a video to watch with the kids, when they need an answer to a question, or when they just need a laugh. And we’re so glad we can be there for them.
Happy Mother’s Day from all of us at YouTube.
Posted by Netta Gross, Consumer Insights, YouTube B2B Marketing
Celebrating 10 Years of YouTube
Friday, May 1, 2015
On April 23, 2005, history was made. An 18-second clip about
how cool elephants are
was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.
That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections of self-expression in history.
YouTube is a portrait of our global culture, built and supported by an ecosystem of innovative creators, visionary brands and eager users ready to embrace the next wave of great entertainment. It was built by
comedians
,
families
,
activists
,
performers
,
teachers
, and
pranksters
. Built with
cats
and
babies
and
blenders
and
(First) Kisses
and
surprises
. It was built on the
silly
. It was built on the
profound
. It was built by you--the consumer, the creator, the advertiser.
Today, YouTube creators are some of the
biggest names in entertainment
. And brands have built some of the most
iconic
and
breakthrough
advertising of all time. It's a world where little ideas can bring about amazing things and where amazing things can bring little delights to each of us.
And it's a world that continues to grow:
Watch time on YouTube increased 50% in 2014; 90% on mobile devices
1
The number of people that visit YouTube per day is 40% larger than it was this time last year
2
YouTube currently reaching more 18-49 year-olds than any cable network in the United States
3
So in honor of our 10th birthday, we’re celebrating you, our community of creators, brands and users. Throughout the month of May, we’ll look back at some of the most memorable moments that you’ve created and shared on YouTube in the last 10 years.
You can follow our celebration throughout the month of May on our
YouTube Trends blog
. And tell us some of your favorite YouTube moments, using #10YearsofYouTube.
1 Google Data, 2013-2014
2 Google Data, March 2015 vs. March 2015
3 Google-commissioned Nielsen study, December 2013 - February 2015. Audience Reach (000) among people 18-49 for YouTube (mobile only) and 124 U.S. cable networks individually (television only)
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