Google Partners Blog: February 2015

How To Stay Relevant Throughout Awards Season

Friday, February 20, 2015

Before Oscar night

During the actual Oscars ceremonyplaybook on real-time marketing

After the show ends on Sunday nightOscar stats on Think with Google

Evolution of TV: Reaching audiences across screens

Friday, February 20, 2015

Cross-posted from the DoubleClick Advertiser blog

This post is part of the Evolution of TV series. In this series we identify the risks and opportunities around 7 dynamics transforming the advertising landscape as TV programming shifts to delivery over the Internet.

The lines between TV and the web are blurring, as people increasingly watch TV online on all their devices and watch online video on their TV’s.

In part 1 of our Evolution of TV series, 7 Dynamics Transforming TV (article, PDF of whitepaper), we introduced the increasing shift of TV to delivery over the internet.

Here, in Part 2, we dig into the first dynamic — reaching fragmented audiences spread across hundreds of screens and devices — and explore how scale, measurement, technology and brand safety come together to address the challenges and create huge opportunities for broadcasters, distributors and advertisers to grow their audiences and increase brand engagement.

Download the whitepaper

Read the Article on ThinkWithGoogle

Anish Kattukaran

Product Marketing, DoubleClick Video & Brand Measurement

Rich Media Gallery redesign: Simplifying complexity and optimizing for mobile

Wednesday, February 18, 2015

Cross-posted from the DoubleClick Advertiser blog

We’re excited to unveil our redesigned Rich Media Gallery website, Google’s destination for digital creative inspiration and education. The new design provides a seamless experience across screens, and makes it easier to find the right product and ad format you need to build your campaign.

Two and half years of content:

The original website launched two and half years ago, in September 2012, and since then, we’ve added over 1000 creative examples to the gallery and seen 50% year over year growth in unique viewers.

Why the redesign?
The new design optimizes the website experience for every device and removes complexity, allowing users to quickly reach the right answers.

Seamless, cross-device experience: We used Google’s Material Design Principles to create a consistent look and feel across smartphones, tablets, and desktops. The site incorporates mobile-friendly elements, such as easy scrolling, full-screen interactive gallery examples, and clever transitions.

The Rich Media Gallery website is now fully responsive, resizing content automatically based on the size of the device you’re viewing it on.

Get to the right answer quickly: We want the Rich Media Gallery to be an intuitive guide to Google’s creative solutions, to help you identify the best tools and ad formats for your campaign.

Filter the gallery by ad type or feature, to see the most relevant creative examples for your campaign.
Check out the Creative Recommendation Tool, which provides a recommendation for the best product to use for your campaign, based on your answers to a few questions.

Start Exploring:

The new homepage offers a curated set of the best creative examples from the gallery. You can “deconstruct” these ads to uncover which formats and features were used to build it. (See below)

The new Ad types section will provide an overview of each format type, and then aggregate the build guides, gallery examples, and other relevant resources in one place, so you have everything at your fingertips to build your own version.

Make sure to check out the new HTML5 Lightbox format. It's Google’s first truly responsive framework that allows you to build your creative once and deploy it on any device or screen size. Think of these like a DoubleClick Studio Layout, except that the expanded state of the Lightbox is completely responsive to screen size. (Overview video here.)

If you’ve already downloaded Google Web Designer, you have the option to open HTML5 templates from the website directly in Google Web Designer, so you can immediately get started on a project.

Interested in building your own mobile-optimized website?
Read the behind-the-scenes scoop from the Rich Media Gallery design and development team to better understand their strategy and approach to this redesign. They discuss how they applied Material Design principles to create a mobile-optimized experience, and they walk through the various challenges they faced as they built the new site.

Posted by the Rich Media Gallery Team

Reframing Creative Constraints: Firestarters in NYC

Wednesday, February 11, 2015

Ask Propelling Questions. To get to the Propelling Question, you must ask yourself: What is the biggest ambition you have, and what are the limitations that keep you from achieving it?

Engage in Can-If Thinking. This means framing answers to your Propelling Questions in a specific way. Instead of beginning every sentence with "we can't do that because..." you’re forced to start with: “We can do that if..."

Create Abundance. Essentially, look around to see what resources are available and where your strengths lie. What unlimited resources can you put to work?

Firestarters event in NYC

Join Forrester and Google for a conversation about the real-time opportunity in retail SEM

Tuesday, February 10, 2015

DoubleClick Search blogglobal studyCome hear Forrester and Google talk about:

Results from Forrester’s retail search study

Insights about the retail search market, and where you can take advantage

How to become more “real-time” in your own digital advertising

Speakers:Time: Register now on the event site.

Partners Blog

How To Stay Relevant Throughout Awards Season

Evolution of TV: Reaching audiences across screens

Rich Media Gallery redesign: Simplifying complexity and optimizing for mobile

Reframing Creative Constraints: Firestarters in NYC

Join Forrester and Google for a conversation about the real-time opportunity in retail SEM

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