Tripti Singh

The retail landscape in the GCC is buzzing with consumer activity, especially during sales promotion events. A staggering 96% of consumers in the UAE actively engage in summer and winter sales, while 94% participate in sales related to Ramadan, and 93% in Black Friday sales. This high level of participation is a clear indicator of the region’s robust economic growth and consumer spending power. As businesses, these numbers highlight the importance of aligning sales strategies with the cultural and seasonal events that resonate with consumers. It’s not just about discounts - it’s about creating an experience that consumers look forward to year after year. How does your business leverage seasonal sales events to engage with consumers? #ConsumerBehavior #GCCMarkets #SalesPromotions

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Sometimes, the biggest challenges lead to the most rewarding journeys. I’m excited to share my story featured on UAE Stories, where I talk about overcoming setbacks, discovering my passion for marketing, and co-founding my new agency, LetZak Media. This journey has been a testament to resilience, action, and never giving up on your dreams. Check out the full article here: https://lnkd.in/dgzJV23Y

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APPLICATIONS NOW OPEN FOR The Marketing Society UAE SCHOLARSHIP 2025! The Scholarship is a 6-month complimentary programme designed to accelerate the careers of high-potential young marketers based in the UAE. Through a carefully curated programme, delegates will hear from leading marketers in the region, through events and webinars; while also having training sessions from world-class facilitators and mentoring from The Marketing Society members. Each Scholar will also get a complimentary one-year subscription to The Marketing Society, providing access to our thought-leading content, publications, webinars and much more. The agenda aims to build key skills across marketing, business and leadership and will cover topics including: Communication Training, Personal Branding, Leadership Development, Brand Building, Emotional Intelligence Creativity, Storytelling and more. The entry requirements are simple: • All applicants must be based in the UAE, • Have fewer than 5 years of marketing experience • Work in a marketing, comms, media, advertising, research role etc. Applications are open now until 𝗙𝗿𝗶𝗱𝗮𝘆 𝟭 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 and the 2025 class will be announced in early December. To apply yourself, or nominate someone in your network, please apply here - https://lnkd.in/dYSa4uCq For more information, please do visit our website - https://lnkd.in/dMS5fP_Q Read here for the thoughts of one of our Scholarship Alumni. "The Marketing Society Scholarship propelled my career in many ways. With frequent sessions hosted by some of the most inspiring and successful marketers in the region, we were constantly learning, which gave all those who are part of the scholarship an advantage. Not only that but the exposure you get both amongst the speakers and fellow scholars helped to expand my network. My favourite part was the benefit of having a mentor, someone I could regularly speak to about my own career and seek advice from. Overall, I would recommend this scholarship to anyone in the early stages of their career and interested in taking it to the next level. - Alice Hinitt, Senior Social Media Manager, House of Comms  

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🌟 Unlocking Growth Through Brand Marketing & Strategic Collaborations in the UAE 🌟 In today’s fast-paced market, brand marketing is more crucial than ever for standing out and driving consumer engagement. But here’s the game-changer: collaboration between brands. In the UAE, where diversity and innovation thrive, joining forces with complementary brands can open up new sales channels and expand market reach. Why Brand Marketing Matters: Building Trust: Consistent brand marketing helps establish trust and loyalty among consumers, making your brand the go-to choice in a crowded market. Differentiation: It allows you to highlight what sets your brand apart, making it easier for consumers to choose you over competitors. Long-Term Growth: A strong brand presence supports sustained growth by fostering a loyal customer base and increasing brand equity. The Power of Collaboration: Access to New Audiences: Partnering with other brands can introduce your products to new consumer segments that you may not have reached on your own. Enhanced Value Proposition: By combining strengths, brands can create unique offerings that are more compelling to customers. Innovation Opportunities: Collaborations often lead to innovative ideas and solutions, creating buzz and driving sales. In the UAE, where the market is both diverse and competitive, strategic collaborations can be the key to unlocking new opportunities. By working together, brands can navigate the complexities of the market, reach wider audiences, and ultimately drive greater success.

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Moments like this remind me of how much we’ve grown as a company because of our tech focus!! In the era of digital transformation, technology is at the forefront of innovation and the future belongs to those who are able to combine creativity with technology to enhance human connection. I’m very excited for what is coming next! #thefuturebelongstous #digitaltransformation #tmbmarketing

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Do you agree? 🌟 Optimizing Retail Marketing in the UAE: The Perfect Combination 🌟 Retail brands in the UAE face a dynamic and competitive market, requiring a strategic blend of marketing approaches to stand out. Here’s a powerful combination to elevate your brand presence: Digital & Social Media Marketing: Leverage platforms like Instagram, TikTok, and Facebook for targeted campaigns. Combine this with influencer marketing to amplify reach and credibility. Don’t forget the power of Google Ads and SEO for capturing intent-driven traffic! Out-of-Home (OOH) Advertising: Integrate Digital OOH (DOOH) with traditional billboards in high-traffic areas to create a strong offline presence. This is particularly effective in bustling urban centers like Dubai and Abu Dhabi. E-commerce & Social Commerce: Seamlessly integrate your online and offline experiences. Social commerce, especially through Instagram and Facebook, can drive direct sales and enhance customer convenience. Localized Content: Create content that speaks to the local culture, particularly in Arabic. Tailor your messaging around key holidays like Ramadan and National Day to resonate with the local audience. Experiential Marketing: Engage customers with interactive events, pop-ups, and in-store experiences that leave a lasting impression. Sponsorships and collaborations with local events can further enhance visibility. Customer Loyalty Programs: Implement personalized loyalty programs to retain customers and encourage repeat purchases. Sustainability & CSR Initiatives: Highlight your commitment to sustainability and social responsibility. This not only builds trust but also connects with the growing segment of conscious consumers. Combining these strategies creates a holistic approach that ensures your retail brand resonates across multiple touchpoints, both online and offline.

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Oftentimes, trends emerge but lose their momentum soon after. However, one trend has been steadily growing and evolving — influencer marketing. According to our Influencer Marketing Benchmark Report, 45% of marketers expect influencer marketing budget increases of more than 30%. #advertisingagency #onlinemarketing #onlinestrategy #digitalsales

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What if we used the Michelin Star rating system and cooked up the most unforgettable brand experiences? My article explores just that. Give it a read and let me know your thoughts.

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Making a Global Difference for Breast Cancer Awareness 🌍 💖 . . . Breast cancer awareness has always been a cause very close to my heart. Over the years, I’ve had the honor of being actively involved in numerous awareness campaigns in Dubai and internationally, alongside clients who are equally passionate about this mission. From local initiatives in the UAE to global campaigns that span across continents, it's been incredible to witness the power of unity in raising awareness and driving real change. Whether through charity events, educational seminars, or empowering communities to take proactive steps for their health, the impact of these campaigns is undeniable. What I find most inspiring is how my clients continuously dedicate their time and resources to supporting breast cancer awareness efforts. They don’t just view this as a responsibility—they genuinely care and make it a core of their values. Their commitment to supporting women, educating their communities, and funding life-saving research is extraordinary. For me, these campaigns are more than just events or initiatives; they represent a global movement toward hope, empowerment, and action. I am proud to be part of a network of individuals and organizations that consistently strive to make a difference in the lives of those affected by breast cancer. Let’s continue spreading awareness, funding research, and supporting those who need it most. Together, we are stronger, and together, we will continue to fight against breast cancer. 🎗 💪 #BreastCancerAwareness #InternationalCampaigns #StrongerTogether #SupportAndEmpower #MakingADifference #GlobalImpact 

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#Demandgeneration remains a crucial goal for any #marketing function, yet achieving it has grown more complex. The key is not simply in executing campaigns, but in understanding the deeper needs of our #customers, both current and potential. This requires a 360-degree view of the #customerjourney and leveraging the right mix of #channels, tailored to each unique interaction. Read more about my guiding principles and opinion around purpose driven marketing, in this article by Campaign Middle East ✔ #himel Tanu Chopra Shobha Bajaj Vidushi Rastogi Yessica Tjung Mahalakshmi AnilKumar Isha Saxena

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Its very interesting how lawyers can turn to any field and start loving it! In conversation with Bineeta Mitra who is a Legal Researcher and Marketing Executive at Amira Saqer Advocates in Dubai #dubai #uae #interview #legalfield #lawyer

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In the UAE market, where audiences are diverse and fast-moving, successful media planning isn’t just about selling ad space—it’s about understanding what channels truly resonate here and delivering value that aligns with client goals. Digital and social media are among the UAE’s most preferred advertising platforms due to the country’s high internet penetration and active social media user base. But the choice of medium still matters immensely. Clients shouldn’t just be told where to advertise—they should understand why specific platforms will reach their target audience most effectively, whether that’s through the precision of digital targeting, the engagement of social channels, or the credibility of traditional media. As an account manager in the UAE’s dynamic advertising market, I believe that success comes from guiding clients to the right solutions—not just reaching sales targets. By understanding their goals and offering strategic media insights, I aim to help my clients build impactful campaigns that truly resonate. #UAEAdvertising #MediaPlanning #ClientValue #DigitalAdvertising #SocialMediaMarketing #TrustedPartnerships”

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About time the workplace culture and attitude towards flexible work changed in the #MENA region and the #UAE. Some interesting insights on why traditional management practices persist, bringing down #productivity. #work #hybrid #flexibility

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In our latest episode of TCDD, Priyanka Sharma sits down with Dr. Arif Khan to discuss the most pressing challenges children face today and how we can better support their health. A must-listen for parents and professionals alike! #PediatricNeurology #TheFinance360Podcast #ChildrensHealth #TCDD

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I am pleased to have had the opportunity to discuss the dynamic and increasingly crowded PR and advertising landscape with Fast Company Middle East. In today’s environment, standing out demands more than just creativity—it requires a clear strategy, adaptability, and the courage to take #bold steps – one of APCO’s core values. Read the article to explore how agencies can effectively navigate these challenges to make a meaningful impact. #FastCompanyMiddleEast #FastCompanyME #APCO #APCOMENA #UnCommonGround #Advisory

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I view the recent figures released by the Dubai Chamber of Commerce as a clear indication of the UAE’s robust and diversified export landscape. The GCC region alone accounted for 53.9% of exports and re-exports, valued at AED 78.6 billion, while non-GCC Middle Eastern countries contributed 23.9%, amounting to AED 34.9 billion. These statistics underscore the UAE’s pivotal role as a global trade hub and the strategic importance of our neighboring markets. The strong export performance enhances our region’s attractiveness for business and investment, driving economic growth and job creation. Increased trade activities contribute to local industry development and economic diversification, reducing reliance on oil revenues. High export volumes strengthen global trade relationships, foster international partnerships, and ensure sustained economic stability. These statistics reinforce my confidence in the regional market's potential and the continuous demand for UAE products and services beyond the GCC. As we expand our business in Abu Dhabi, this data highlights promising market trends and lucrative opportunities. #UAE #GCCcountries #export #investments #economicstability #strategicvision #economicdiversification #internationalpartnerships #globaltradehub

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❗Marketing managers, pay attention 👇 🎯 Boost Your Brand with Rich Media Campaigns in the UAE 🎯 In a market as vibrant and competitive as the UAE, standing out requires more than just traditional advertising. Rich media campaigns are proving to be a game-changer for brands looking to make a lasting impact. What are Rich Media Campaigns? Rich media refers to engaging and interactive digital ads that go beyond simple text or image-based content. Think videos, animations, interactive banners, and dynamic content that captures attention and drives higher engagement. The Impact on Brand Performance: Higher Engagement: Rich media campaigns are designed to grab attention. They often lead to higher click-through rates (CTR) and longer interaction times, making your brand more memorable to consumers. Improved Conversion Rates: By offering an interactive and immersive experience, rich media can significantly boost conversion rates, turning engaged users into loyal customers. Enhanced Brand Perception: Rich media allows for creative storytelling, helping to build a stronger emotional connection with your audience. This can elevate your brand’s perception and positioning in the market. Data-Driven Insights: These campaigns provide valuable data on user interactions, helping brands refine their strategies and better understand customer behavior. Why It Works in the UAE: The UAE’s diverse and tech-savvy population is always on the lookout for fresh, innovative content. Rich media campaigns cater perfectly to this audience, offering the type of dynamic and engaging experiences that resonate in such a digitally forward market. For brands in the UAE, investing in rich media is not just an option—it's a necessity to stay ahead of the curve and ensure your brand leaves a lasting impression. Ready to elevate your brand with rich media? 🚀

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Several advertising and marketing agencies in the UAE are now ensuring that the influencers they work with are licensed. This comes as Abu Dhabi announced that it will penalize those who conduct social media campaigns without the required permits. Starting July 1, Abu Dhabi Department of Economic Development (ADDED) will impose fines of up to Dh10,000 on social media influencers and establishments engaged in providing advertising services if they do not have a valid licence. The licence fee for individuals is Dh1,250 and for companies it is Dh5,000. #socialmedia #cyberlaw #influencers #dubaicourt #uae #dubai #lawfirm #lawyers #advocate

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