Adv Sudhir Babu’s Post

Several advertising and marketing agencies in the UAE are now ensuring that the influencers they work with are licensed. This comes as Abu Dhabi announced that it will penalize those who conduct social media campaigns without the required permits. Starting July 1, Abu Dhabi Department of Economic Development (ADDED) will impose fines of up to Dh10,000 on social media influencers and establishments engaged in providing advertising services if they do not have a valid licence. The licence fee for individuals is Dh1,250 and for companies it is Dh5,000. #socialmedia #cyberlaw #influencers #dubaicourt #uae #dubai #lawfirm #lawyers #advocate

Starting July, social media influencers and companies engaged in advertising without a license in Abu Dhabi will face penalties up to Dh10,000 and possible closure, as announced by the Abu Dhabi Department of Economic Development (ADDED). The licensing fees are Dh1,250 for individuals and Dh5,000 for companies. Licenses can be easily obtained through the Tamm platform. Foreigners with an Emirates ID or unified number can also apply. Despite having permits from the National Media Council, influencers must obtain a government license. Currently, 543 license-holders advertise via websites and social media. Non-compliance may result in fines between Dh3,000 and Dh10,000 or closure. #AbuDhabi #SocialMedia #Influencers #AdvertisingLicense #ADDED #Compliance

Starting July, social media influencers and companies engaged in advertising without a license in Abu Dhabi will face penalties up to Dh10,000 and possible closure, as announced by the Abu Dhabi Department of Economic Development (ADDED). The licensing fees are Dh1,250 for individuals and Dh5,000 for companies. Licenses can be easily obtained through the Tamm platform. Foreigners with an Emirates ID or unified number can also apply. Despite having permits from the National Media Council, influencers must obtain a government license. Currently, 543 license-holders advertise via websites and social media. Non-compliance may result in fines between Dh3,000 and Dh10,000 or closure. #AbuDhabi #SocialMedia #Influencers #AdvertisingLicense #ADDED #Compliance

Key Guidelines for Partnering with Social Media Influencers in Abu Dhabi.. IMPORTANT UPDATE ⬇️ The Department of Economic Development (ADDED) has issued an important reminder on regulations for partnerships with social media influencers. Non-compliance can lead to fines ranging from Dh3,000 to Dh10,000 and possible business closure. Key compliance points: Influencer Licensing: Ensure influencers have an ADDED license before promoting your services. Advertising Permits: Obtain a permit from ADDED for any advertising or promotional activities. Valid Business License: Ensure your business holds a valid ADDED license when contracting with influencers. In 2018, the National Media Council (NMC) mandated that influencers earning money from promotions must secure a media license, with fines for non-compliance reiterated in 2019. While social media influencing is profitable, proper licensing is crucial to avoid penalties. Ordinary influencers sharing personal recommendations without payment do not need a license, but any paid promotion does. Stay compliant to harness the full potential of social media marketing in the UAE. #BusinessCompliance #SocialMediaMarketing #AbuDhabi #InvestmentAdvice #InfluencerMarketing #ADDED #NMC #Licensing #Regulations

Heads up, Abu Dhabi Influencers! Attention all social media influencers based in Abu Dhabi! Important news regarding paid collaborations: Starting July 1st, you'll need a license from the Abu Dhabi Department of Economic Development (ADDED) to work with brands. Here's the breakdown: Fines for unlicensed collaborations can range from AED 3,000 to AED 10,000. Ouch! Licenses are available for individuals (AED 1,250) and influencer groups (AED 5,000). Head to Tamm, the Abu Dhabi government services website, to apply. Stay compliant and keep those partnerships thriving! #AbuDhabiInfluencer #ADDEDLicense #SocialMediaMarketing #UAELaws #GetLicensed

New Rules Alert: Influencers, it's time to get licensed and stay legal. Whether you're an individual, part of a partnership, or with an agency, ensure you're compliant and thrive in the vibrant city of Dubai. For any assistance, contact us on +971 58 544 6099 [email protected]. #DubaiInfluencers #NewRules #GetLicensed #StayLegal #InfluencerLife #ThriveInDubai #CulturalRespect #LegalCompliance #infulencer #dubai #influencermarketing

The United Arab Emirates (UAE) has recently issued new Media Regulations that bring major changes to social media advertising, introducing new licensing requirements for influencers. These regulations apply to both compensated and non-compensated advertising on social media platforms, aiming to ensure transparency across all promotional activities. To comply with the new framework, all entities and individuals involved in social media advertising must meet the necessary licensing requirements and obtain approval from the National Media Council (NMC). Dr. Constantin Frank-Fahle, Marcel Trost and Adina Sevelius provide a thorough analysis of the licensing and compliance requirements for influencers in the linked legal briefing: https://lnkd.in/duKVxaJ5 emltc #influencers #licensing #UAE

My colleagues here explain the new licensing and compliance requirement for influencers in the UAE. We hope this is a useful read. Also, if you have some time, please do watch this webinar conducted a few weeks ago - capturing the legal and tax implications for influencers in the UAE. https://lnkd.in/ew65pxza.

Hey everyone, I wanted to share some important news for all the social media influencers and businesses working in Abu Dhabi. As of July 1st, the Abu Dhabi Department of Economic Development (ADDED) requires that all influencers get a license to operate legally within the UAE. This move is part of an effort to regulate digital advertising and ensure high standards across the board. *Who Needs a License?* - Individual influencers - Groups of influencers working under a registered company - Businesses engaging influencers for promotional activities *Benefits:* -Legally participate in digital advertising -Protection from fines (ranging from AED 3,000 to AED 10,000) -Companies risk closure if not compliant As someone deeply involved in the business consultancy world, I see this as a positive step towards professionalizing the influencer industry. It ensures that all parties are operating on a level playing field and that the content being promoted is trustworthy and credible. At Blackstone Business Consultancy, we're here to help you run through these new regulations. Whether you're an influencer looking to get licensed or a business wanting to engage influencers, we can guide you through the process. Feel free to reach out to us for any assistance you may need! #influencermarketing #UAEregulations #digitaladvertising #businessconsultancy #companyformationuae #mainland #freezone

With the introduction of new influencer regulations across the UAE, it is essential for influencers and businesses alike to understand and adhere to licensing requirements to prevent fines up to AED 10,000. Who Needs a License? 1. Individual social media influencers based in Abu Dhabi. 2. Groups or collectives of influencers operating under a registered company. 3. Businesses that engage influencers for promotional purposes. Compliance Note: Businesses must ensure that any influencers they contract with hold valid licenses from the Abu Dhabi Department of Economic Development (ADDED) before finalising any agreements.