Hina Latif

Ever wonder how cold callers get hold of your personal phone number in #UAE? A person’s data is often recorded when they buy or rent a property, one agent who sources data for clients, told The National. In Dubai, the agent said, there are about 1,600 Excel sheets for all areas, with each sheet including anywhere between 5,000 to 50,000 rows of data. “The latest data for property owners and high-net-worth individuals ranges from Dh3,000 to Dh8,000, although you’ll see widely exaggerated numbers like $5,000 upwards." Research has shown cold calling and spam marketing to be highly ineffective, yet the practice remains widespread, “particularly where the work culture prioritises activity over results”, Alasdair Hall-Jones, director of the Marketing Society. “In these environments, the act of making calls is often viewed as a sign of productivity, regardless of the outcome. This ‘box-ticking’ mentality allows management to demonstrate that efforts are being made, even if those efforts do not translate into meaningful business growth.”

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Is Your Child Growing Up Too Quickly? Today’s kids face growing pressures from social media and societal expectations, forcing them to mature faster than ever. Experts are warning that the emotional toll—anxiety, low self-esteem, and burnout—can be significant. Signs to Watch For: -Stress over academic performance and social acceptance -Withdrawal from play and acting distant Parent Tips: -Encourage open conversations -Set screen time limits -Promote offline activities to preserve their childhood Read more in my latest article. #ParentingTips #MentalHealth #DigitalWorld #UAE

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It's always scary to get into investing, especially when we have weeks like the last one where everything was in the red. I spoke to experts to understand how UAE expats could start investing safely (subject to market risk!) and with just Dh100 if that's all they have. Thanks Steve Cronin and Raji Kaippallil (FinancewithRaji) for your inputs on this one!

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Patriotism is a learned emotion. But after 18 years of life in Dubai, my love for the UAE is more of an evolved emotion. 🇦🇪It’s a country that welcomes everyone and values honesty and hard work. 🇦🇪It’s a country where things work. And if something doesn't, they fix it. 🇦🇪It’s a country that abounds with opportunities. You need the focus and the labour to find and use them. 🇦🇪It’s a country that’s safe for everyone, especially for women. After many years here, I still feel deeply grateful when my daughter or I can be out at any time of night or day without any concern for our safety. 🇦🇪It’s a country with so many ‘firsts’ and ‘top of the lists’ and constantly working for more. More on the last point in this excerpt from a recent feature in Khaleej Times where their magazine Editor Anamika Chatterjee interviews Graeme Wilson, the writer of a new biography on Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and Vice President and Prime Minister of the UAE. “I think the title of the book — To Be The First — and the story behind that title sums him up perfectly… On one occasion, in an informal moment, one of his ministers asked him: “Why do we have to be the first in everything?” You can imagine that moment from how it was described to me. Sheikh Mohammed looked almost bemused at the question. His reply, for me, sums up everything we know about him: “Don’t my people deserve the best?” The very idea of settling for anything less is an anathema to him. That story sums up his personal grit, determination and a leadership ethos.” The beautiful thing here is that the term' my people’ includes not just UAE nationals but also residents who enjoy the fruits of the determination, focus, and consistent work that goes into the country's constant development. There's no them and us when it comes to the excellent quality of life that the UAE offers. Happy UAE National Day🇦🇪 #UAENationalDay

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#AbuDhabi: The Powerhouse of the Future You might know it as the safest city in the world, the region's fastest-growing economy, or the leader in the 'Ease of Doing Business' index. But to truly understand Abu Dhabi, you need to look beyond the headlines. Here, rich traditions and tolerance weave a tapestry of cultures together A renaissance city, fueled by the visionary entrepreneurs, innovators, and artists who call Abu Dhabi home Abu Dhabi Powerhouse, a new campaign in collaboration with Reuters, goes beyond business. It explores what truly makes this emirate a powerhouse of the future and a place to build a life.

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Despite the growth of the video on demand market, traditional TV viewership is seeing a slow but steady growth worldwide.    However, this doesn’t seem to be the case in the UAE.   TV viewing has declined among UAE residents, according to YouGov’s latest media report.   A higher proportion of UAE residents (70%) spent less than 10 hours per week on live TV viewership in 2023 compared to 2021 (54%).   Aside from this, video on demand (VOD) platforms have experienced increased usage in the last two years, with Amazon Prime and YouTube having had the largest uplift.   The report found that Gen Z were the most likely to use on demand services, with YouTube dominating Gen Z’s top choice for on-demand TV. How often do you watch TV? 🤔   #tv #vod #uae #media

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About time the workplace culture and attitude towards flexible work changed in the #MENA region and the #UAE. Some interesting insights on why traditional management practices persist, bringing down #productivity. #work #hybrid #flexibility

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Social Media - How it has become a most important part of our daily life and How Dubai Residents Leveraged Online Platforms During the Recent Rains During the recent rains in Dubai, social media emerged as a vital hub for real-time updates, assistance, and advisory services. As the city faced unexpected weather conditions, platforms like Whatsapp, Twitter, Instagram, and Facebook became inundated with a flood of posts, tweets, and stories from residents and authorities alike. Individuals shared live updates on road closures, traffic conditions, and safety precautions, providing crucial information to fellow citizens navigating the stormy conditions. Beyond mere updates, social media also facilitated acts of kindness and support. Dubai residents used hashtags such as #DubaiRains and #StaySafeDubai to offer assistance to those in need, whether it was providing shelter, offering transportation, or sharing tips on how to stay safe during the inclement weather. Community groups and organizations leveraged social media to coordinate relief efforts, directing resources to areas most affected by the rains and mobilizing volunteers to lend a helping hand. Additionally, government agencies and emergency services utilized their official social media accounts to disseminate advisory messages, emergency contact information, and safety guidelines, ensuring that residents remained informed and prepared throughout the duration of the rainfall. In essence, social media played a pivotal role in connecting and empowering the Dubai community during the recent rains, demonstrating its power as a tool for communication, collaboration, and collective resilience in times of adversity. #Dubai #socialmedia #marketingtool

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Biggest IPO so far this year in the UAE

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Middle East’s Most Admirable COOs Making a Difference Bishoy S. Dhabi Contracting L.L.C An Unconventional Leader in a Pursuit of Excellence Paths, like silent companions, weave through the fabric of our existence. We often believe that we are the architects of our journey, meticulously selecting each turn. However, sometimes, paths choose us, beckoning from the crossroads of fate. The winding trail through life reveals its intentions subtly. It whispers in the rustling leaves, the chance encounters, and the serendipitous moments. We stumble upon crossways, and suddenly, a path unfolds before us—a choice made not by conscious deliberation, but by the currents of the universe. 👉 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒈𝒂𝒛𝒊𝒏𝒆: https://lnkd.in/duXwdjMT #innovative #leadership #ConstructionLeadership #BishoyEdward #IndustryInnovation #topexecutives #MiddleEastConstruction #construction #ConstructionInnovation #uaeconstruction #uae #dhabicontracting #IndustryLeaders #ciotimes #BuildingTheFuture #powerleaders #VisionaryLeadership #ConstructionRevolution #Admirable #ciotimesmagazine #TransformingConstruction #LeadershipJourney #excellence #dhabicontracting #Teamwork

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Dividends = Free Airfare. Okay, that isn't exactly the case but I sure can imagine a couple of influencers framing it as such following Etihad Airway's announcement to explore a potential share sale. Gulf airlines going public (or as much as considering) does not surprise me. After all, I have been discussing this in my inner circle for the past 5+ years - it was only a matter of timing and you can bet the time is now. Gulf visionaries and their reforms are reshaping the region, attracting more footfall than ever before and guess what.. tourists need airports to go through and planes to get there.. business is booming. Moreso, competition is rising and room for collaboration through GCC crossborder travel equally so - that means the world will never be the same for Gulf carriers especially as their international counterparts struggle on many fronts (dare I say M&A activity will pick up across the sector?). Ah the day is here and I am truly excited for airlines and their adjacents and you can bet I will make my way to the heart of it. Team Edelman Smithfield strap in, this is no ordinary IPO season. #Etihad #Airlines #Travel #Tourism #IPO #ADX #DFM

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Have you had dilemma like this recently? A few months ago, we were given a brief by a UAE based fast growing brand for creating a PR campaign. They wanted something out-of-the-box, something creative considering the product was generic. We were excited and prepared. While creativity is something Kaizzen thrives on, as it turns out, our in-depth research and mined data did not end up aligning with the client suggested initial campaign thoughts. Especially keeping in mind that we needed to maximize results on lower costs. And so, the challenge presented itself- how can an agency find a balance between creativity and data driven decisions 🤔 The root cause of this welcome conflict of ideas comes from marketers wanting to go all out with creativity but the top management wanting to stick with the “tried and tested” data driven solution. Welcome the conflictive adage: “Data is king, but creativity in emperor.” My train of thought led me to the core of the challenge- what is the need for this campaign? Why does the brand want to do a PR campaign for the TG? It led me to do research on the specific matter of the campaign brief. Slowly, an idea formed. I then asked the team about the viability and level of creativity this campaign could ideally reach given the data, and I wanted to know what a data driven campaign would look like, as compared to a creatively driven one. There turned out to be, as expected, quite a difference! So, I asked the creative team to go crazy with their ideas and the research team to go crazy with their ideas too. What I got were two very different campaigns but behold… Our think-tank could spot tiny similarities in these well formed ideas. 💡 I think it is important for every business leader to look for these tiny similarities post forming of the different schools of thoughts for cognitive absorption of subject matter. Then utilize it to merge data and creativity. No side is wrong but it is important to know just how much better the outcome can get by merging. That’s why a client pays for the experience, so we must deliver that value. As we made our campaign by weaving the two different ideas together, what we ended up with was a harmonious marriage of data and creativity which the client loved and was finally executed. Kaizzen Kaizzen MENA #kaizzen #pr #pitch #marketing

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These migration trends offer a definitive glimpse into the evolving economic landscapes, political stability, and progressive economic policies that attract the world's affluent. Glad to see UAE remains #1 choice for wealth creators and opportunity makers. #MillionaireMigration #GlobalWealth #EconomicTrends #HNWI #WealthManagement #GlobalMobility #UAE #Business #BusinessGrowth

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“So many colors!” My son has developed an obsession with the colorful Dubai taxis and well it became part of our daily school drop-off routine, chasing blue, green, yellow rooftops around town; yet for me, it has me thinking beyond our daily entertainment. Dubai Taxi Corporation's (DTC) listing is becoming a fun pastime for me, one where I am doing complex mathematics (okay, I am not BUT I could be) attempting to forecast fleet growth in response to Dubai’s growing population. The emirate’s population is set to grow to approximately 6 million by 2040 from today’s 3.7 million, and I am team “Red” (I've got the car to prove it) – More taxis, likely including the iconic red ones, will be needed to serve this expanding population. DTC is expanding to meet that demand with their fleet having exceeded 7,400 cars as of Q1 2024 (I’ve been counting); and with that, my focus is broadening from red rooftops to returns and dividends. What will become of this story? Maybe a DTC F-150, that will get me to stop driving. #DTC #Taxi #IPO #Dividends #Dubai #Equity

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The UAE economy is to remain a positive growth momentum next year, research suggests. Read my analysis of a report here - https://lnkd.in/gCX9CqAq

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After months of hard work, frantic calls and some sheer good luck, here is the update to last week's story on the LuLu Group International #IPO on the #ADX Read the full story on ZAWYA #UAE #AbuDhabi #Retail #IPO https://lnkd.in/dFZ3zPcs

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