Abed Amhaz

The image we portray on social media is rarely the full picture of who we are. It’s not only okay to be imperfect in our professional life but it’s expected. Learning, growth and development are not destinations, they are simply the means of how we get there. Embrace these things.. be persistent, remain humble, stay confident and encourage those around you to do the same. #thoughtleadership #embracetheprocess

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Building a Brand from Scratch in the FMCG Sector( Part #01) Starting a brand in the Fast-Moving Consumer Goods (FMCG) sector, especially in a market as diverse and competitive as the Middle East, Here’s a comprehensive guide for building the brand names from the stretch : 1. Market Research and Analysis Understanding Your Market: Deep research to understand consumer behaviour, preferences, and trends in the Middle East is a crucial step. Identifying gaps in the market and areas where your brand can stand out will give you a competitive advantage. Competitive Analysis: Study existing brands, their strengths, weaknesses, pricing, and marketing strategies. This will help you carve out a strong position for your brand. Brand Values: Define the core values guiding your brand’s actions and communications. These should resonate with your target audience to get a unique Selling Proposition (USP) 2. Brand Name and Logo You should choose a name that is easy to pronounce, memorable and reflects your brand’s personality. 3. Product Development, Quality standards focus on delivering high-quality products that meet or exceed consumer expectations. Innovation in product formulations, packaging, and delivery methods can provide a competitive market position. Compliance and Standards: Ensure all products comply with regional health, safety, and regulatory standards. Primary roles for R-N-D or and / NPD. Regards Dr. Ahmed Gawish Integrated Marketing Communication Strategist www.ahmed-gawish.com

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Comming soon to UAE market from MIHAN

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work is precious The passion for learning is increasing day by day

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FMCG Market in UAE- Opportunities and Threats. How to choose a brand or agency of a FMCG Brand for distribution by an FMCG distributor/ distribution company in UAE Market Commodities FMCG UAE Market: The UAE is one of the largest trading hubs in the Middle East. According to a report by JAFZA of Dubai, the FMCG industry was projected to surpass $1.5 billion by 2020. Beyond this figure, most estimates regarding the UAE's FMCG market lack association with authentic sources. Nonetheless, a key fact is that the FMCG sector in the UAE is thriving. This growth is driven by the rising population and the influx of visitors, which reached 17.15 million in 2023, as reported by the Department of Economy & Tourism (DET). Commodity Products in the Food Industry In the food industry, commodities typically refer to basic food products that are largely undifferentiated and traded primarily based on price. Pulses & Grain – Sourced globally with a focus on the lowest prices. Flours (Wheat & Maida) – Sourced from India, Russia, and Ukraine. Rice – Sourced from India, Pakistan, Thailand, and Vietnam. Cooking Oil – Includes canola oil from Canada, palm oil from Malaysia, Indonesia, and Singapore, sunflower oil from Turkey, Ukraine, and Russia, and coconut oil from India and Sri Lanka. Sugar – Includes beet sugar imported from Russia and locally produced in the UAE, and cane sugar from Brazil and India. Vegetables – Primarily potatoes, onions, and tomatoes, with carrots and cucumbers also significant in the UAE market. In the UAE FMCG market, commodity products also extend to: Chicken, Meat, Eggs, Fruits such as apples and bananas, Tea & Coffee In the FMCG (Fast-Moving Consumer Goods) sector, products are typically categorized based on their usage, shelf life, and consumer demand. Here are the main product categories available in FMCG: Food and Beverages: Packaged Foods: Biscuits, snacks, ready-to-eat meals, cereals, pasta, and sauces. Dairy Products: Beverages: Bakery Products: Bread, cakes, pastries, and cookies. Confectionery: Personal Care: Hair Care, Skin Care, Oral Care, Cosmetics: Deodorants, Perfumes, Bath and Shower Products: Household Care: Cleaning Products, Detergents, disinfectants, floor cleaners, and bathroom cleaners. Laundry Care: Laundry detergents, fabric softeners, and stain removers. Paper Products: Toilet paper, paper towels, tissues, and napkins. Air Fresheners and Insect Repellents: Air fresheners, candles, and insect sprays. Health and Wellness: Over-the-Counter (OTC) Medicines: Pain relievers, cough syrups, vitamins, and supplements. First Aid Products: Band-aids, antiseptics, and wound care items. Health Supplements: Vitamins, minerals, and dietary supplements. Baby Care: Baby Food / Diapers & Wipes: Pet Care : Pet Food For detail read - https://lnkd.in/dqh3a-hN #fmcg#fmcgexpansion#fmcggrowth#indianfmcgcompanies#uaefmcgcompanies#fmcgdistributorsinuae

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Three Types of Buying Situations Consumers approach purchases in different ways, depending on their level of involvement and experience. These can be broken down into three main buying situations: 1-Extended Problem Solving: In high-involvement situations, consumers invest significant time and effort in gathering information and evaluating alternatives before making a decision, typically for complex or expensive purchases. 2-Limited Problem Solving: Here, consumers have some prior experience with the product and engage in a moderate level of evaluation, such as comparing prices or checking reviews, without extensive research. 3-Habitual Problem Solving: In this low-involvement scenario, consumers make repeat purchases with little to no evaluation, relying on past choices and habits rather than exploring alternatives. Understanding these buying situations helps businesses tailor their strategies to meet consumer needs more effectively. #Startup #Businesslife #Recruiting #Businessopportunity #Businesscoach #inspiration #hiring #Kuwait_jobs #HumanResources #BusinessStrategy #WorkforceManagment #Salesmanagers #SalesDevelopment #Recruitment #Careers #Businesscareer #SalesAnalaysis #FMCG #SalesCareer #SalesExcellence #SalesConsulting #salesdevelopmentrepresentative #salesandretail-

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Dear Sales Managers, The second quarter’s sales in the FMCG (Fast-Moving Consumer Goods) business are important for several reasons: 🔹 Seasonal Trends: Q2 often encompasses ending of summer and early winter, which can impact consumer behavior and purchasing patterns, particularly for seasonal products, so plan your Q2 accordingly. 🔹 Inventory Management: If your products have upward trend in winter then you need to increase the stocks level at company's and distributor's floors, otherwise you may lost the sales, so plan as per the need. 🔹 Financial Health: Sales performance in Q2 contributes significantly to overall revenue, affecting cash flow and profitability, and can set the tone for the rest of the fiscal year, that is the important factor of Q2. 🔹 Promotional Strategies: Those products or brands who often upward trend in past years must have good promotional activity and marketing campaigns in Q2, the sales team should ensure availabiity and visibility by SKU which help by making good consumer as well as getting good revenue for company. Overall, Q2 serves as a critical indicator of a company's performance and future prospects in the FMCG sector. #sales #salesandmarketing #salescareers #salesforce #salescoaching #salesexecutive #salesexcellence #salesexcellence #salesdevelopment #salesenablement #saleseffectiveness #salescoach #salesforcedeveloper #salesautomation #salesconsultant #salesforceconsultant #salesdirector #salesforceadmin #salesexpert #salesandoperationsplanning #salesforcecertified #management #innovation #humanresources #digitalamarketing #career #motivation #growth #achievement #partnership #businessgrowth #fmcg #fmcgproducts #fmcgindustry #fmcgbusiness #hamdard #dhasuffa #greenwich #kasbit #suffa #pafkiet #karachiuniversity #universityofkarachi #KU #iobm #cbm #iqrauniversity #szabist #lums #IBA #farrukhwaseem

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I have completed 9 hours of training  The Techniques of selling

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Egyptian Potato Exports to Asia Remain Strong Amid Red Sea Crisis - Potato market requirement in Far east countries & GCC like Malaysia, Thailand, and the United Arab Emirates heavily rely on external sources for fresh potatoes, with major suppliers including Germany, India, China, Pakistan, Bangladesh, and Egypt. Egypt passes supply chain crises in red sea and shortage in potato production in other countries and a a way from climate change in Asia and Europe. This makes Egypt one of top 10 countries in exporting potato in both volume & Value. Source:https://lnkd.in/dDgYmWuG

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Rising Above Challenges: My Journey in Retail, FMCG, and HORECA When I arrived in Dubai in 2015, I had no connections, no references, and no backup. Starting from scratch, I worked my way through roles in the retail, FMCG, and HORECA sectors,learning, growing, and building myself step by step. But the road wasn’t easy. I’ve faced times of unemployment, going months without a job and surviving the hardest moments of my life alone. Today, I’m proud to be the Head of Sales for Nawhal’s in Dubai, a role where I get to leverage a decade of experience in these industries. This journey has taught me that persistence and self-belief are key to overcoming obstacles, no matter how challenging life gets. In addition to my professional growth, I’ve also prioritized loving and investing in myself. Fitness has been my anchor throughout this journey. After long, exhausting workdays, I still push myself to hit the gym,a daily commitment that demands sacrifice but keeps me strong, focused, and motivated. To anyone starting out or struggling to move forward: Remember, your circumstances don’t define you,your efforts do. Success requires grit, discipline, and an unwavering belief in your own abilities. Keep moving forward, and one day, you’ll look back and be proud of how far you’ve come.

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#Elements of CRM Strategy -CRM implementation -Culture of customer orientation -Aligment of organizational process -Data and technology support -CRM Vision

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10 things to consider before finalize a FMCG Distributor in UAE: An important factor in selecting the right distributor for your brands, products, or even services is their genuine willingness to engage with your offerings, regardless of the scale of your business. It is essential that the distributor aligns with your company culture and ensures that their team will put in the time and effort and intelligence required to properly place your brand or product on shelves in a timely manner. 1. Financial Stability - Assess the distributor's financial health, including their years in the distribution business, borrowing ratio from banks relative to their investments, and the overall cost of doing business with them which encompasses rebates and listing fees. 2. Payment Assurance - Determine if the distributor can provide secure payment instruments such as a Bank Guarantee (BG) or Letter of Credit (LC) for credit-based supply agreements. 3. Market Coverage -Evaluate the distributor’s ability to cover at least 70% of the market, (not applicable for beverages / milk/water) as this level is generally considered effective for expansive reach and a weighted coverage of 90% 4. Credit Terms Inquire about the distributor's credit terms within the trade, ensuring they have a well-controlled receivables system with an average outstanding of not more than 60-75 days relative to monthly sales. 5. Sales Force Competence- Investigate the strength and training of the distributor’s merchandising and key account sales teams and their frequency of visit. Ensure they are not merely shelf-fillers but are committed to promoting your brand. 6. Point of Contact -Confirm that a senior-level contact is assigned for your account and evaluate their responsiveness to emails and calls. 7. Supply Chain Efficiency -Assess the robustness of the distributor's supply chain to ascertain their ability to deliver orders within a 48-hour timeframe. 8. Stock Management- What is the ideal inventory 60 or 90 days? that the distributor should maintain to avoid overstocking and shortages considering the lead times, the stock holding also depends on the payment terms, what is the ERP system he is currently following, how is he managing FIFO / FEFO? Will this impact order placement? What are current expiration rates especially in the food category and what action the distributor is taking on the same? 9. Investment in listing/Promotions- Verify the distributor's willingness to invest in trade promotions on your behalf and their commitment to submitting claims within the agreed timeframe, and in a very transparent manner. 10.Emergency Support - Ascertain the distributor’s openness to accommodate emergencies that may arise and evaluate their proactive approach towards supporting your business growth.

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"Exciting news! The Sproud Barista Range is now available in the UAE! 🌱☕ Perfect for all your coffee creations with a creamy, plant-based touch. Want to learn more? Connect with me for details and discover how Sproud can elevate your drinks! #SproudUAE #BaristaBlends #PlantBasedLiving"

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"Exciting news! The Sproud Barista Range is now available in the UAE! 🌱☕ Perfect for all your coffee creations with a creamy, plant-based touch. Want to learn more? Connect with me for details and discover how Sproud can elevate your drinks! #SproudUAE #BaristaBlends #PlantBasedLiving"

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***Employee Onboarding*** Service sector contributes more than 75% in #Uk economy and customer service is the heart of it. Yesterday, I onboarded new employees in the system. With the introduction of company, it’s policies and procedures a major portion was dedicated to customer service. There are plenty of reasons: 1- Customer-first mindset: To make the new comers understand how much we value our customers. Learn how to anticipate needs and exceed expectations. Put yourself in Customer shoes first. 2- Communication skills: Master the art of active listening, empathy, and clear communication. So that there is no gray area in the conversation. 3- Problem-solving strategies: Gain tools to handle any situation with confidence and professionalism. 4- Brand representation: Understand how your role shapes the company’s image. Know your brand and live it’s values. Ron Kaufman Moazzam Abu Bakar kings of Customer Services Greater Birmingham Chambers of Commerce Birmingham City University #CustomerService #EmployeeOnboarding #CustomerExperience #Training #ProfessionalDevelopment #CompanyCulture #Teamwork #values #birmingham #uk #england #capability #employeeexperience #learning

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Leadership

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The Ghee market in the UAE is a significant segment of the region's dairy industry, characterized by a variety of brands and a competitive landscape. Ghee in Arabic called as Alsaman السمن. Ghee, a type of clarified butter, is a staple in many cuisines, particularly in South Asia. Why is Ghee an important category in UAE FMCG Market? Ghee seems to be an important category in UAE FMCG market, forcing brands like Almarai & Aseel to launch their products in this UAE FMCG category? More than 50% of UAE population comprises of South Asians which includes Indians, Pakistani, Bangladeshi and Nepali who consume Ghee. Ghee is used in Biryani to get a rich aroma. In western countries recently, ghee has gained popularity, especially among health-conscious consumers & those following Paleo, Keto, and other low-carb diets. Key Ghee Brands in UAE FMCG Market (If skipped any brand please share your insight) Some of the leading ghee brands in the UAE are below. (Disclaimer-"The products listed below are not in any order of sales performance, clearly indicating that the below list doesn't follow any specific ranking based on sales, pricing or positioning in this UAE FMCG Market.) a.  Verka – May be the only Ghee available in UAE market made from buffalo making it more thicker than other ghee. This brand is consumed only by Punjabi’s and people from certain parts of Haryana and Rajasthan. In UAE it’s a strong brand in Labour Camp area where Punjabi’s are concentrated. b.  Amul: one of the oldest and strongest brand in India c.  Nandini: This brand is from Karnataka Government and consumed by People from Karnataka state of India. d.  Milma:widely accepted and being one of the most popular and preferred brand by Keralites generally addressed as Malabari’s in this part of the world e.  RKG – this brand is again the most popular and preferred brand by Keralites for its rich aroma f.    Govardhan – this brand originated from Maharashtra in India, getting popular and growing in this UAE market . g.  Britania - This brand being accepted due to its big brand name & reputation that it carries   h.  Nambisan – This brand from Coimbatore, Tamil Nadu has been growning invreasing market share in certain outlets, it’s a preferred brand by Tamilians and Keralites as well i.    Ashirwad – a big banner of ITC has helped this brand to get placements in this FMCG market j.    QBB – is one of the most preferred brand by Emiratis and other GCC nationalities k.  Gold Medal – this brand has been in market for quite some time, but serves to a very niche category of customer. l.    Almarai – this popular brand Almarai have started focusing in Ghee category m. Aseel – A strong brand in Vegetable ghee, trying to establish its foothold in this competitive Dairy Ghee market. n.  Ghee Easy – could be one of the costliest brand in UAE https://lnkd.in/d4s6DdQY

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