Let's Talk Loyalty and Loyalty TV

In case you missed it, we have some exciting news to share! We're thrilled to announce some major updates at Let's Talk Loyalty and Loyalty TV! 🎉 Watch our latest video to learn more, as we take bold steps to shape the future of our business. A big thank you to Capillary Technologies for their support! #letstalkloyalty #capillarytechnologies

Discover how Accor Plus celebrates 30 years of loyalty success, transforming hospitality with its innovative subscription model and 450,000+ members worldwide.

Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the world from smart economy hotels, all the way up to luxury five-star palaces, exquisite residences and full-service resorts. Many loyalty professionals will also know ACCOR’s fee-free loyalty programme called ALL which we have featured previously on the show. Accor Plus is another proposition entirely. It's a fee-based proposition designed to appeal to savvy travellers who prioritise exceptional value and exclusive experiences. Our guest is Renae Trimble GAICD, CEO of Accor Plus, who joins us to share the latest updates from this unique paid element of the Accor global proposition as it celebrates its 30th birthday. The program now boasts more than 450,000 members, so we are delighted to share this unique subscription program and hear how they’ve managed to achieve such incredible success, all the way from its humble beginnings to today's incredible proposition as a unique loyalty business in the hospitality category. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

With the subscription economy set to reach $1.5 trillion by 2025/2026, Accor sees a big opportunity in the underrepresented travel sector. Drawing from over 30 years of subscription experience, Accor is ready to capture a share of this expanding market by focusing on quality, growth, and quick adaptation to market demands. The team is committed to delivering value as they continue evolving their offerings. Accor Plus #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

Edward Pouthier- Director of Loyalty Program and Experience at JetBlue shared that the airline prides itself in transforming air travel into a more enjoyable experience,something that was lacking in the industry when they launched in the 2000s. He emphasized how they brought air travel "out of the dark ages" and made it fun again for customers, focusing on making each passenger’s journey both enjoyable and beneficial. If you have't heard the episode yet, head to :- https://lnkd.in/dE5um25f

This episode of Let's Talk Loyalty is in Spanish. En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente a Stix, Eduardo fue director de estrategia del grupo Pao de Azucar y previo fue Vicepresidente de desarrollo corporativo en Grupo Casino. Trabajó más de 10 años en JP Morgan. Eduardo es un apasionado de la lealtad y en el episodio de hoy nos comparte su visión de esta, así como los fundamentos para que un programa de coalición sea éxitoso y los principales desafíos de liderar una empresa de lealtad. Hosted by Alejandro Gonzalez-Saul, CLMP™. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

Today's episode is in Spanish hosted by Alejandro Gonzalez-Saul, CLMP™ El primer ecosistema de programas de fidelización de Brasil. Una empresa creada con cariño por GPA y RD Saúde.

Explore how visual AI tools revolutionize customer support by enabling instant issue resolution, enhancing personalization, and providing seamless cross-channel service experiences.

Welcome to the Wiser Loyalty podcast series for Let’s Talk Loyalty where our loyalty industry SMEs provide their weekly perspectives on constructs from The Loyalty Academy™curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they cover content from one of the core courses and this month it is around Loyalty Technologies (course 109). Executive faculty members from the Loyalty Academy™, the CEO of The Wise Marketer Group - Bill Hanifin, CLMP™, and his CMO, Aaron Dauphinee, CLMP™ continue their technology-focused conversation from last week’s episode and build up on a previous episode that looked at Artificial Intelligence (AI)’s impact on loyalty marketing communications (episode #583). In this week’s episode Bill and Aaron explore AI from the perspective of this technologies impact on the way that Marketers work is changing and how we anticipate they may begin to work in the future with the Information Technologists teams, Analytics teams, and even within their own Marketing ecosystem. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

Loyalty Marketing Lessons from Taylor Swift’s Fandom 🎶✨ In our recent conversation, Alex Brown explained how Taylor Swift’s connection with her “Swifties” offers powerful insights for building loyalty. Taylor’s bond with her fans is built on authenticity, connection, and consistency—key principles any brand can use to create strong customer loyalty. 1️⃣ Authenticity Builds Trust: Taylor’s music reflects her life, and fans relate to her because of it. Brands can foster the same trust by being transparent and sharing what matters to their customers. 2️⃣ Engage Creatively: Taylor hides “Easter eggs” in her songs and online—creating little mysteries for fans to uncover. For brands, engagement could mean crafting interactive, memorable experiences. 3️⃣ Surprise and Delight: Small gestures, like Taylor’s social media interactions, make fans feel appreciated. Brands can offer personalized touches for their most loyal customers. In loyalty marketing, remember that loyalty goes both ways. Like Taylor, be as loyal to your audience as they are to you! #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv