European Loyalty Association (ELA)

In today's competitive market, acquiring new customers is just the beginning. Brands must also focus on activating these new users to foster long-term engagement and loyalty. This guide delves into effective, privacy-conscious strategies for both acquisition and activation, helping you build a robust customer engagement program. By understanding the nuances between acquisition and activation, you can set up your brand for sustained success and growth. Read the full article from Braze here: https://lnkd.in/e7faf7PA #loyalty #cutsomerengagement #crm

Members!!! Don’t forget to register for this Q&A with Pete Markey on 19th November at 1pm. Here’s the link you need - https://lnkd.in/eR7cZRCC Followed by an ELA member and ELA partner networking session until 3pm Come and join your peers and ask the CMO of Boots UK questions on marketing, loyalty, customer engagement and the Advantage Card. Kirsty Chalk #retailers #loyaltymarketing

Espresso time in Milan European Loyalty Association (ELA)

Open floor discussion on what other industries can learn from the hospitality sector moderated superbly by Philippe Lazzarini from Autogrill Lorenzo Federico Ebranati from Leroy Merlin and Stefano Pinzani from Costa Cruises European Loyalty Association (ELA)

FULVIO FURBATTO from Advice Group and Gabriele Traversi from Flying Tiger Copenhagen present a gamification case study in Milan #customerloyalty #gamification

Kicking off the European Loyalty Association (ELA) Milan meeting with welcome notes from our HUBMasters Flora Leoni and Philippe Lazzarini Hadie Perkas (G.I.R.L) 😊 The BIG Handshake (TBH)

At The BIG Handshake Loyalty in October, our CEO, Hadie Perkas (G.I.R.L) 😊, interviewed Nick Watson on site.  He's VP, Business Consulting at Marigold (AKA TBH Loyalty's awesome compère).  Watch this 6 minute podcast as they discuss emotional loyalty: https://lnkd.in/eFju-DV2 - Why it's important to brands - Who does 'it' well - If brands really need a loyalty program to create an emotional connection with customers #loyaltyprograms #customerengagement

Our first ELA member meeting in Milan has arrived! With 76% of our attendees coming from brands and retail, we’re super proud! Also because we are bringing our Italian community a great event in their own language 🇮🇹 Of course we could not have brought this professional meeting of minds together without our sponsors and supporters. Thank you so very much to TLC Worldwide, SmashLabs, Advice Group, Katmai

At The BIG Handshake (TBH) Loyalty 2024, we asked our audience some questions about the status of their loyalty programs, and this is what they told us 📋

The BIG Handshake Loyalty 2024 - Quote of the Week “Overall it was a great conference, guys! I'm super glad that I managed to attend and I leave those 2 days with loads of new ideas and homework to trail my way into solving my company's retention/churn issues” Marcela Faé, Lifecycle, Prosperity Solutions GmbH