Three simple steps to boost e-commerce retention
Customer loyalty is what gives brands long-term staying power. Brands that strive for customer loyalty are in a class of their own. They care about the experience at every touchpoint, even after the sale is complete. That's why top brands like Amazon, Apple, Costco, and Lululemon invest deeply in their post-purchase customer experience.
If you don't have a huge budget but want to create immediate value for your customers, here are three things you can do before your next peak season:
1. Shipping Notifications: Your customer made a purchase online and is now waiting for their order to be delivered. Simply keeping them informed with timely shipping notifications when the order is shipped, in transit, or delivered, can significantly enhance their experience and build trust.
2. Branded Tracking Page: Including a tracking link in the shipping notifications makes them even more effective. By directing customers to a branded tracking page on your website, you provide a convenient way for them to check the status of their order without needing to contact customer support. This not only saves your customers time but also reduces your operational costs by minimizing the number of inquiries.
3. Real-time Feedback: Statistics show that customers are more likely to voice complaints than share positive feedback. By adding a feedback form on the order tracking page, you can capture customer complaints directly in real-time. This allows you to resolve issues promptly, enhancing customer satisfaction and minimizing the risk of negative feedback spreading online.
Implementing these features doesn't require a massive budget. Carriyo can integrate easily with your existing e-commerce systems, helping you enhance the post-purchase experience and boost customer retention for your brand.
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