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The Local Business Center helps your business stand out on Google Maps. With these new features, you can create richer listings and include more information about your business:Add photos to your listingGoogle Maps now includes images in local search results. Suppose you own a restaurant in San Francisco that specializes in pastries. A potential customer, craving something sweet, searches Google Maps for "dessert in san francisco." In addition to the business name and location, she will now also find photos of your double chocolate cheesecake with raspberry glaze when looking at your full listing.Describe your business with custom attributesDetails matter. In addition to common pieces of information like store hours and accepted payment types, you can include custom information specific to your business. For example, a gelateria could include a list of all the flavors it offers.Track your statsWhen it comes to knowing how your listing is working for you, there's nothing like statistics. And now, when you login to Local Business Center you can see the number of impressions your listing has received over the last 30 days.Place your map marker with precisionIf you find that your location on the map isn't exactly right, you can now fix it. When creating or editing your listing, click "Fix incorrect marker location," and simply drag your map marker to your business's exact location.
Can you give us a quick overview of Google Checkout?We launched Checkout last year to improve the experience of online shoppers. Typically people start their shopping process with search, and Checkout improves that experience with the Google Checkout shopping cart badge -- an image next to ads that use Checkout that helps users identify fast, secure places to shop. Once they click through to the store, we also make it easier to buy with a single Google sign-in -- that way, shoppers don't have to re-enter their purchasing information every time they buy online.You mentioned the shopping cart badge on AdWords ads - why are you using that?When people begin shopping by searching online, they're looking for places to shop that are convenient and secure. The Google Checkout badge makes it easier to find these places by displaying a badge (or image) on the AdWords ads of participating Checkout stores. The badge is like a little sign on the AdWords ad that helps shoppers find stores that accept Google Checkout.You've been testing different badges. Any updates to report?Yes, we're constantly testing different badge images to see what provides the best experience for shoppers. Recently we updated the image of the badge from a shopping cart to a Checkout button because we find the new design helps people find convenient and secure places to shop more easily.Where should advertisers go to learn more about Checkout?Advertisers can take a closer look on the Google Checkout homepage.
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