Matthew Philogene

"SEO IS DEAD!" Lol, really now? 😏😂 Since Oct 2023, the world of SEO has somewhat turned upside down. But that by no means implies that it's anywhere near the end of the rope. SEO IS 𝘋𝘐𝘍𝘍𝘌𝘙𝘌𝘕𝘛, not dead. Why? Because Google levelled the playing field between huge corporations and your local mom-and-pop shops. In our latest blog, we discuss how important 𝗟𝗢𝗖𝗔𝗟 𝗦𝗘𝗢 is and why it's crucial for any small business to invest in. We cover topics like: - Why it's important - Benefits - Key strategies - How to use Google Business Profile - Mobile website optimisation - User-generated content - How social media fits in - How to measure Local SEO success - Frequently Asked Questions This is a 𝘮𝘶𝘴𝘵-𝘳𝘦𝘢𝘥. PACKED full of useful info to help you get your small business in front of customers in your area. Read it here: https://lnkd.in/duUbQ28X #digitalmarketing #localseo #seoagencycapetown #smallbusinesses #smallbusinessmarketingtips

4

Why Smart Companies Outsource Digital Marketing https://buff.ly/4gi2MuV Debunking the Digital DIY Myths After fifteen years of running a digital agency, I've heard every possible reason why businesses should keep their

1

🚀 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐒𝐄𝐎 𝐂𝐨𝐬𝐭 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚? 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰! 🚀 Every business knows the power of SEO—but understanding the costs involved can be tricky. So, how do you budget for it? We've just published a comprehensive guide on SEO pricing in South Africa that unpacks: ✅ 𝘗𝘳𝘪𝘤𝘪𝘯𝘨 𝘳𝘢𝘯𝘨𝘦𝘴 for freelancers, agencies, and enterprise-level SEO ✅𝘍𝘢𝘤𝘵𝘰𝘳𝘴 𝘢𝘧𝘧𝘦𝘤𝘵𝘪𝘯𝘨 𝘤𝘰𝘴𝘵𝘴 —from business size to industry competition ✅𝘚𝘦𝘳𝘷𝘪𝘤𝘦 𝘣𝘳𝘦𝘢𝘬𝘥𝘰𝘸𝘯𝘴for every budget: basic to enterprise-level SEO ✅ Common 𝘮𝘪𝘴𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘴 that lead to wrong expectations 👉 Whether you're a startup or an established brand, this guide will help you get the most value for your SEO budget. 🔗 Dive into the article and see how aligning your goals with the right SEO partner can fuel your business growth: Read the full blog post 👇 #SEO #SEOPricing #ClickPulse #SouthAfrica #DigitalMarketing

1

🚀 Jumpstart Your Affiliate Marketing with WooCommerce! 🇿🇦 Want to earn passive income online? Affiliate marketing is the way to go! With WooCommerce, you can easily add external links to South African affiliate products directly on your WordPress site. 💻 Here’s how: 1️⃣ Install & set up WooCommerce. 2️⃣ Add affiliate products with your unique links. 3️⃣ Optimize for SEO to boost visibility. 4️⃣ Promote through blogs, social media, & email marketing. Ready to monetize your site? Start leveraging WooCommerce today and watch your affiliate income grow! 💰✨ #AffiliateMarketing #WooCommerce #SouthAfrica #DigitalMarketing #PassiveIncome #WordPress

Are you aware of your carbon footprint when creating a website for your business? Many companies underestimate how easy it is to support a sustainable future and often overlook the environmental impact of their online presence. However, the carbon emissions from their website contribute significantly to damaging the environment. Transitioning to a green website is a simple yet effective way to become more eco-friendly. This involves not just using a green web host, but also adopting sustainable web practices, which include benefits for you like: ◾ Optimised website performance: Using energy-efficient hardware enhances website loading times and reduces downtime. A faster website will provide better user experience and boosts search engine rankings. ◾ Enhanced brand reputation: Many consumers prefer brands that are committed to sustainability. ◾ Cost-effectiveness: By minimising code and adjusting file sizes, it reduces energy usage, therefore lowering your website's operational costs. ◾ Spreads the word about sustainability: As more companies choose to switch to a green website, they will inspire other businesses to start using sustainable web practices as well. Switching to a green website will support the growth of your business and is another step towards saving the environment and reducing pollution. If we don’t take action now, we risk irreversible damage to our planet. #SustainableWebPractice #GreenWebsites #Sustainability #GreenWebDesign #GreenBrightMinded Image created using AI tool: Ideogram

9

Did you know that there are more than 4,000 active .tirol 🇦🇹 domains? Geographic top-level domains (GeoTLDs) establish a strong online presence and emphasize a specific geographic area. With benefits like special local branding, improved SEO, community building, and boosting local economies, GeoTLDs are among the best options for new generic top-level domains. #dottirol #newgTLD #GeoTLDs #domains #LocalBranding #TargetedMarketing #OnlineIdentity #OnlineBranding #structureddata #webdata #Dataprovider #DataNuggets | Tirol Werbung

3

𝗦𝗘𝗢 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗶𝗽𝘀 𝗜𝗻 𝟮𝟬𝟮𝟰 👇 ✅ Focus on the basics: Ensure your website’s fundamentals are solid. ✅ Write for users, not machines: Create content that is valuable and engaging for real people. ✅ Emphasize your brand, not just your website: Build a strong, recognisable brand presence. ✅ Make your site fast and safe: Optimise loading times and ensure robust security measures. ✅ Personalise your website: Tailor the user experience to individual visitors. 𝑶𝒖𝒓 𝒇𝒓𝒆𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒂𝒕𝒊𝒐𝒏 𝒍𝒂𝒔𝒕𝒔 𝒇𝒐𝒓 15-20 𝒎𝒊𝒏𝒖𝒕𝒆𝒔, 𝒂𝒏𝒅 𝒊𝒔 𝒂𝒍𝒍 𝒂𝒃𝒐𝒖𝒕 𝒉𝒐𝒘 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔, 𝒏𝒐𝒕 𝒂𝒃𝒐𝒖𝒕 𝒉𝒐𝒘 𝒘𝒆 𝒄𝒂𝒏 𝒔𝒆𝒍𝒍 𝒚𝒐𝒖 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈. 𝑨𝒇𝒕𝒆𝒓 𝒂𝒍𝒍, 𝒊𝒇 𝒘𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒐𝒖𝒕, 𝒘𝒆 𝒌𝒏𝒐𝒘 𝒕𝒉𝒂𝒕 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒂 𝒄𝒍𝒊𝒆𝒏𝒕 𝒐𝒇 𝒐𝒖𝒓𝒔 𝒇𝒐𝒓 𝒎𝒂𝒏𝒚 𝒚𝒆𝒂𝒓𝒔 𝒕𝒐 𝒄𝒐𝒎𝒆. 👇👇 BOOK NOW 👇👇 https://mrgreat.co.uk/book #SEO #SearchEngine #MrGreat #Backlink #DigitalMarketing #BusinessGrowth #MarketingTips

1

Want to get your tree service noticed locally? 🌳 Mastering Local Map Pack SEO can boost your business visibility and attract more clients in your area! Discover top tips to climb the map rankings and grow your tree service: https://lnkd.in/eshy4W3t #TreeServiceMarketing #LocalSEO #MapPack

1

At MouseCode, we're known for designing and developing beautiful, functional websites that capture the essence of your brand but did you know we also offer Search Engine Optimisation (SEO) services? 🐭 SEO is all about optimising your website to meet the latest search engine guidelines, ensuring it performs well and attracts the right audience. An effective SEO strategy is more than just keywords and meta data; it's about understanding your brand, your customers, and your goals. We take the time to get to know your business and tailor a bespoke SEO strategy that is as authentic as your brand in order to achieve the following: 🚀 Boost Visibility: A well-optimised website ranks higher on search engines, helping more people discover your brand and driving organic traffic to your site. 📈 Drive Quality Traffic: SEO helps attract the right audience by targeting relevant keywords and search intent, bringing users who are more likely to engage and convert. 🔎 Build Credibility and Trust: Ranking high on search engines establishes your brand as an authority in your industry, building trust with users and enhancing your online reputation. Our approach is clear and collaborative. We work with you to identify the most valuable opportunities and keep you in the loop at every step. With our expertise in both on-page and technical SEO, we help ensure your website is optimised for search engines and provides an exceptional user experience. Once the initial work is implemented, our support doesn't stop. We believe in transparent tracking and reporting, providing you with insights and advice to keep your SEO efforts aligned with the ever-evolving digital landscape. If you think your site could benefit from better visibility, more traffic, and a stronger online presence then get in touch to see how we can help, we'd love to hear from you. 🐭 . . . #mousecode #SEO #searchengineoptimisation #webdevelopment #webdesign #webdesignagency #webdevelopmentwiltshire #shopify #wordpress

5

It's world Emoji Day, and because we are SEO nerds and because South Africa has such a unique take on language, we want you to come up with a different name for this emoji that has the same meaning! Comment below 👇 #WorldEmojiDay #SEO #ThinkCreatively

3

We're 𝐒𝐞𝐧𝐧𝐚 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞, a digital marketing agency dedicated to 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐛𝐲 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐭𝐡𝐫𝐢𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐠𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. Recently, we partnered with Soiltech (https://lnkd.in/eA63cx-T), revamping their website into something significantly more aesthetically pleasing without jeopardising their website performance, and incorporating SEO strategies for better online presence through strategic planning and meticulous execution. The results? A 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐞𝐭𝐭𝐞𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲, which is crucial in achieving both short and long-term goals. As we gear up for our launch happening in just two months, we're thrilled to continue our journey of transformation and success. Join us at Senna Creative as we prepare to unveil a new era of digital innovation. Together, let's redefine what's possible in the digital world. https://lnkd.in/ewc95SHU #DigitalMarketing #OnlineSuccess #MarketingAgency #CreativeSolutions #InnovativeStrategies #WebsiteTransformation #SEO #WebsiteDesign #BusinessSuccess #SocialMediaMarketing #DigitalTransformation #WebDevelopment #BrandIdentity #ContentStrategy #DigitalStrategy

4

1 Comment

📖🤓 Welcome to the Hot Lobster dictionary series, where we'll be translating all the digital marketing jargon to make improving your strategy simple 🙌 Starting with a term that crops up all the time: SEO... 📈 What is SEO? SEO (Search Engine Optimisation) is the process of optimising your website to rank higher on search engine results pages (like Google, although other search engines are available). This helps increase your online visibility, driving more potential customers to your site. 🔍 Why is SEO important for all businesses? 👀Increased Visibility: Helps potential customers find you easily. 🤝Credibility and Trust: Higher rankings build trust with your audience. 💰Cost-Effective: Organic traffic is more cost-effective than paid ads. 📈Competitive Edge: Stay ahead of competitors who neglect SEO. ✨Better User Experience: Improves site usability and user experience. 🚀 Let Hot Lobster Agency spice up your SEO strategy and reel in those clicks! 🌶️🦞 Get in touch for a friendly chat today. #SEO #DigitalMarketing #SmallBusiness #SolihullWebDesign #HotLobsterAgency

1