Lida van Heerden

What is AI Overviews and why is it such a game changer for marketers? 🤔 Christian G., our Head of Search Marketing, spoke all about what this new generative era of search looks like, including live examples from our South African technical search team, in last week's webinar on AI Overviews 🤖 Press play to find out more... #AI #Webinar #GoogleAI #SEO #DigitalMarketing

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🚀 Maximise Your Return on Ad Spend: 6 Proven Strategies! 📈 With Black Friday approaching, ensuring every rand spent on advertising counts, is crucial for driving campaign growth. Our latest blog explores 6 effective strategies to help you maximise your return on ad spend (ROAS). Here's a little sneak peak: 🎯 Refine & Hyper-Target Your Target Audience 🎯 Invest in Dynamic Retargeting 🎯 Optimise Ad Creative https://bit.ly/3C3GgY8 👈 Click the link to read the full 6 strategies on driving performance this Black Friday. #Flow #BlackFriday2024 #ROAS #AdTech #FirstPartyData

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Interest in econometrics jumps as marketers anticipate the demise of cookies >> An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’ reveals a distinct surge in interest towards econometrics at a time when marketers are anticipating signal loss from 3P cookies. https://lnkd.in/eave_ib3

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In 2023, the Unstereotype Alliance along with Kantar analysed over 22,000 ads across 72 countries, 7,600+ brands and 280 categories to produce the Gender Unstereotype Metric key findings. 🎉 Overall, portrayals of men and women have improved since 2022. ⚠️ But there is still a lot of work to do in terms of representing people and communities in all their diversity. Read the key takeaways ➡️ https://lnkd.in/e74ed-ey

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Feeling worn out from pouring resources into ads only for it to be a waste of spend and struggle to get the right data? We understand your frustration. Celebrus and Merkle have come together to offer a solution. CXM Signals uses hyper-personalization and journey orchestration to uncover what your customers truly need – and helps you optimize experiences to match. It’s time to put an end to the guesswork and start delivering meaningful connections. Let us show you the next BIG thing: https://lnkd.in/dXpTMW2r #CXMSignals #CustomerExperience #Innovation #DataScience

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Cartology - Part of the Woolworths Group launches Retail Media planning tool. Cartology's head of product solutions and channel planning, Ebonie Newman, said "The planning tool has been strategically developed to enable teams to meet client needs at pace based on data analysis of previous campaigns and an understanding of the role of media in driving outcomes. Through this, we overlay years of learnings and deep insight to provide science behind media mix decisions in Retail Media and eliminate complexity. By aggregating a wealth of data sources and campaign learnings, we’ve industrialised something that is typically manual to enable more effective campaign decisions, at scale.  The highest impact campaigns we’ve run are omnichannel and planned end to end. They start with clear objectives, and are informed by deep insight that shapes the optimal channel mix. These ingredients combined drive impactful brand results and Retail Media effectiveness". Credit - Adnews #retailmedia #media #advertising #australia https://lnkd.in/gddsJGAd

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Vera Sidlova joined Affectiva's #HumanCentricAI podcast to talk about Kantar Creative Effectiveness Awards and what makes an ad truly effective. Listen to the podcast to learn and how you can apply these insights to your campaigns: https://loom.ly/Wn6J7mE #AdTestingAI #CreativeEffectiveness #Advertising #AdTrends #BrandStrategy #KantarCEA

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Vera Sidlova joined Affectiva's #HumanCentricAI podcast to talk about Kantar Creative Effectiveness Awards and what makes an ad truly effective. Listen to the podcast to learn and how you can apply these insights to your campaigns: https://loom.ly/Wn6J7mE #AdTestingAI #CreativeEffectiveness #Advertising #AdTrends #BrandStrategy #KantarCEA

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Mobile optimisation and mobile compatibility aren’t the same when it comes to effective survey design. Read the latest guidance from Profiles by Kantar so you can easily translate your surveys for a mobile audience. https://loom.ly/EY4Si4Y #SurveyDesign #MobileSurveys #MarketResearch #MRX

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Are your scale questions engaging enough? 🤔 Our team at Profiles by Kantar recommends incorporating simple icons into your scale questions to help respondents quickly differentiate between options. Icons make surveys more intuitive, improving data accuracy and speeding up the decision-making process. Try this 👉 Use 1-2 colour icons in your scale questions to boost recognition and enhance the quality of responses. Make your surveys more engaging and insightful! Learn more here: https://hubs.ly/Q02-drj_0 #MonthlyResearchTip #ProfilesByKantar #SurveyDesign #MarketResearch #Iconography

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With the rise of apps and social media, is your brand's website losing relevance? Chanelle De Nysschen considers why a strong web presence is crucial for maintaining your brand's unique identity in The Drum's latest feature: https://ow.ly/pZfS50TaeQ9

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Happy Wednesday, digital marketers! Today we're having a look at a recent Kantar report based on 10 years of data, which shed light on the most impactful brand growth drives. The“Blueprint For Brand Growth” report broke the data into two parts: attitudinal and purchase. The attitudinal bucket included 5.4 billion data points and encompassed 21,000 brands, 540 categories and 54 markets. Meanwhile, the purchase bucket included 1.1 billion data points and encompassed 20,000 brands, 100 categories and 25 markets. The findings suggest a three-pronged approach when it comes to brand growth: - Predisposing more consumers to a brand, - Being more present in the consumer lifecycle - Exploring new spaces for growth. According to the report, the main growth driver for a brand is being meaningfully different to more people. It increases the probablility of future growth and allows them to charge - and maintain - a price premium. In fact, according to Kantar's data, meaningfully different brands command five times the market penetration today than those who have not meaningfully differentiated themselves. Being meaningfully different builds a stronger connection with the brand's consumers, which helps to predispose consumers to the brand and increase their purchase intent. Brands which consumers are more predisposed to, according to Kantar, have nine times higher volume shares of the market, two times higher price paid and four times the likelihood of value share, or making more money than the competition from a product. One of the ways a brand can build meaningful differentiation is by being present across all of the places where buying choices are being made, from search to websites to on physical store shelves. Brands that are consistently present attracted 7x the number of buyers than brands that are present at just 50% of purchasing occasions. Finally, apart from entering new markets, brands can also benefit from finding additional uses for their existing products. Accordind to the report, brands that are able to find new uses for their products have 2x the chance for growth compared to other brands. Additionally, those who increase uses for a brand by 10% are able to drive 17% growth. Download the full report here: https://bit.ly/3ztXvAB #BrandMarketing #DigitalMarketing #AgencyTrends #BrandGrowth

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Are you confident your data tells the truth? This blog dives into practical strategies for researchers to improve data accuracy and reporting. Discover how to incorporate rigor, simplify numbers, and use statistical tests wisely: https://hubs.la/Q030gtrF0 #ResearchMethods #MarketingResearch #SocialResearch #SocialSciences #WAPOR #Voxco #SurveySoftware #MRX #Insights

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🚀 Brands leveraging real-time data see a 5-10% boost in revenue growth! 📅 This holiday season, don’t just react predict and thrive with Kasi Insight. Tap into the pulse of African consumers. 👉 Book a demo today and set yourself up for 2025 success! 🔗 https://buff.ly/4evg9Yw #FMCG #RealTimeInsights #DataForSuccess #holiday #Africa #Holiday2024 #HolidaySeason

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🎯 How to Decide Your Survey Targets and Improve Your Sampling Effective surveys start with the right targets. Learn how to decide your survey targets and improve sampling methods for more accurate and actionable data. #AudienceSurveys #DataCollection #SurveyMethodology #CulturalOrganisations https://lnkd.in/ebXkjRdX

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Ipsos data reveals that when the festive season arrives consumers flock to their computers, leading to a 17% surge in average time spent online compared to other times of the year. Amid the heightened online activity, we decided to use our online audience measurement tool, Ipsos Iris, to uncover where consumers were spending most of their time online, and the seasonal trends of 2023. 🎁 Here are the insights we unwrapped (pun intended)… https://ow.ly/SZ2G50TPWQl

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://loom.ly/Ck1DLAo #Attention #CreativeEffectiveness

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://loom.ly/Ln2COlw #Attention #CreativeEffectiveness

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