Fifi Peters

A value wrapper: https://lnkd.in/dR8QPcvh

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Did you know that the budgets for some international TV shows, like The Crown and Game of Thrones, reach staggering amounts? With later seasons of Game of Thrones costing up to $15 million per episode, these productions invest more in a single shoot than South Africa’s most expensive series does for its entire run. 😲🎬 This highlights the massive scale of global productions and the incredible financial risks involved. For film and TV producers, having the right insurance solutions is essential to safeguarding these investments. Curious about the 25 most expensive TV shows ever made? Take a look at this fascinating ranking: 📖 Read here: https://lnkd.in/dbgte56w #FilmIndustry #ProductionBudgets #InsuranceSolutions #KEU #GlobalCinema

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One of the most important events on the South African retail calendar Black Friday is fast approaching. Here’s what analysts in the space have to say about what’s likely to influence sales this year.

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On employee-generated content: 'Keep in mind that your audience will forgive you a great deal for keeping it real. Fix it in post.'

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There is a strong appetite for assertive, powerful double-cab derivatives in SA.

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Radio advertising in South Africa is far from obsolete; it remains a vital component of the marketing mix for many businesses. With its broad reach, cost-effectiveness, and ability to create emotional connections, radio offers unparalleled opportunities for brands to engage with consumers. By understanding the landscape and implementing best practices, advertisers can harness the power of radio to amplify their message and drive results in a competitive marketplace. As the media landscape evolves, radio will continue to adapt, proving that sometimes, the most effective communication is still heard, not seen.

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READ: The Reuters Institute Digital News Report 2024 shows how news consumers in South Africa are shifting their news consumption habits and where they get their news from for instance, TikTok is becoming more popular while Facebook as a source for news is dwindling. https://lnkd.in/dxc6G-ne

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One of the things I have noticed in South Africa is that competitions, teams, and leagues have  become over reliant on sponsor/partner activities for marketing. While partner and sponsor activities can provide significant support, relying solely on them can lead to several pitfalls. Marketing plays a crucial role for the success and growth of any tournament, league or team, and so relinquishing this important component to partners and sponsors could lead to a loss in the control over messaging and strategy. The ultimate result of this is the dilution of brand presence and missed opportunities to engage with fans directly. Any brand sponsoring a league, team or tournament has their own brand goals, which may not align perfectly with the rightsholder's identity. And so without strong marketing initiatives, brand consistency and integrity can be compromised.  I believe that by putting in place well-round and strong marketing efforts make the leagues, teams and competitions become more attractive to potential partners. This serves as a demonstration of stability and influence, making them more appealing to sponsors. Take for example the likes of the English Premier League, NFL and the NBA, they all have comprehensive marketing strategies that create a solid base. Their marketing initiatives are not just about promoting games but also about creating a narrative, engaging fans, and building a community. This strong foundation allows sponsors to leverage these efforts effectively, amplifying their own brand messages while benefiting the league. No one can ever argue the importance of partners and sponsors in the sporting ecosystem, however, building strong in-house marketing foundations create more value for partners, ensuring mutual growth and success.

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 Primedia sale rumours ignite media agencies’ caution and curiosity • 15 Oct 2024 • MarkLives MEDIA - Primedia's possible sale: What it means for SA media • Foreign interest rises in African broadcasting. [Garreth van Vuuren 🏴, Martin MacGregor, Amanda Bester, Kagiso Musi, Jonty Fisher] - #OnTheMEDIARadar • WARC report finds 54% of Baby Boomers' media time is now digital, News24 South Africa welcomes former editor as publisher, IAB SA launches ethical charter for influencer marketing, and a new global marketing report finds 95% of marketers don't fully grasp GenAI's business impact. - #RamifyYourBiz • Company news from dentsu South Africa and Broad Media.

Old School vs New Age Ads: Who Wins in SA? Can traditional channels hold their own against the online giants? Discover the best ad strategy for YOUR business. Read Now!

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Please have a look at the latest article I've contributed to looking at SA's digital landscape https://lnkd.in/d9ZFJ5d4

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🎙️ Considering radio advertising for your SME? With South Africa’s radio ad spend set to reach $0.33 billion in 2024 and a potential audience of 42 million by 2029, radio remains a powerful tool for reaching a broad audience. Our latest article delves into the costs, benefits, and strategic considerations of radio advertising to help you determine if it’s the right choice for your business. Explore the possibilities and make an informed decision. 📻 https://lnkd.in/dbXbbq6j #SMESouthAfrica #RadioAdvertising #Marketing #BusinessGrowth

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Telkom earnings lifted by next-generation revenue  Telkom had a good start to its financial year. South Africa's third-biggest mobile operator's group core profit climbed almost a quarter in the three months to end June, with margins picking up amid revenue growth and stringent cost management. Business Day TV unpacked the performance with Mudiwa Gavaza, MBA, Business Writer for Business Day.    Tune into 'Business Lunch' on Business Day TV at 12:30, only on Dstv channel 412, for your essential roundup of the day's financial headlines and market insights.  #TelkomZA #FinancialResults #SouthAfrica #BusinessNews #MarketInsights #RevenueGrowth #FinancialHeadlines #Investment

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