Andreas Shifotoka

If it was impossible to calculate the value of PR then few people would ever invest in it - but as soon as you start trying to work it out, you start to realise how complex it becomes. So how do you calculate the ROI of PR, when one single metric simply doesn’t exist? Luckily, if you dive into the OggaDoon archives, you'll find we've covered this topic on our blog! 👉 https://lnkd.in/dR3eQg-j

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High-performance organisations link their reputation measures to a brand roadmap. The roadmaps provides visibility on the role brand messaging, touchpoints, and staff play and then ascertain what level of positive or negative reputation could result. https://lnkd.in/g4SVdXRb

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Do highly creative ads always produce results? It depends on what the desired results are. ABX did a deep dive analysis of the highly creative new Flonase 'Bridgerton' video. https://lnkd.in/gVr8mKsC Haleon #bridgerton #haleon #flonase #abxadvertisingbenchmark #adeffectiveness

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OOH is the Responsible Choice ✅ Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact

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OOH is the Responsible Choice. 💡 Almost 50p in every £1 spent in OOH goes back to communities! 🔄 Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact Outsmart OOH

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In PR, success hinges on a personalised approach and measurable outcomes. We craft tailored messaging, align strategies with client goals, and leverage data-driven insights to track performance. This ensures every campaign not only builds lasting relationships but also drives tangible growth and results. #PersonalisedPR #StrategicResults #MeasuredSuccess #PRandCommunications #communication #comms #BrandCommunications #publicrelations #PublicRelationsAgency #BrandfundiPR #PRPartner #PublicRelations #FutureofPR #StrategicComms #ClientFocusedPR #ResultsDrivenPR

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It was great catching up with Olya Diachuk, Data Driven Media Director at The HEINEKEN Company, at the dentsu Beach House. Ideas explored: How can creatives drive sustainability? What is the future skill set of the CMO? How can brands change consumer behaviour? Watch the full panel and explore more about what’s happening at the beach house via the dentsu at Cannes website: https://lnkd.in/ebA9BWCK #DentsuAtCannes2024 #CannesLions2024 #MarketingInsights #sustainability

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You can’t just buy your content strategy ‘off-the-shelf’. The most effective strategies account for the specific needs of your consumer base – and then craft curated content to cater to those needs. At We Think North, this kind of personalised care is what you can expect as we build your content plan. Reach out to know more: [email protected] #WeThinkNorth #PersonalisedContent #MarketingStrategy #BrandingStrategy #ContentStrategy #SocialMediaMarketing

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Every brand has a story, but how it’s told makes all the difference. At KD Kingdong Media, we craft impactful narratives through the power of celebrity and influencer marketing. With the right voices amplifying your message, your brand becomes not just seen, but remembered. Whether it's building trust, sparking conversations, or creating moments that matter, we ensure your story reaches the right audience in the most authentic way. Partner with us, and let’s turn your vision into a legacy. Connect with us today and take the first step toward making your brand unforgettable! #KDKingdongMedia #CelebrityMarketing #InfluencerMarketing #BrandStrategy #MarketingWithImpact

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The choices we make as advertisers have an impact on society and must be aligned with our corporate values. Tips for Advertiser Behaviours: 📋 Follow ISBA's best practices to counter disinformation and hate speech on our social media channels. 🌐 Urge online platforms to quickly identify and remove hate speech. 🚫 Avoid advertising with outlets that promote hatred based on race, religion, nationality, sexual orientation, gender, or other protected characteristics. Monitor and Address Concerning Media Behaviour, such as: 📣 Statements which incite violence or discrimination against a particular group or individual. 🦠 Dehumanising language to describe a particular group. 🛑 Promoting harmful stereotypes or misinformation targeting a particular group. 📰 Stories about a particular group which are overwhelmingly negative. 🔍 Coverage which makes unnecessary references to race, religion, gender, and other group characteristics that may promote intolerance, particularly when intersectionality is at play. 🔗 Find out more by reading our Hate Speech manifesto: https://lnkd.in/eb3QjvxM Are you concerned about your ads on social media/other platforms? Contact [email protected] for guidance - we’re here to support and ensure quality information is incentivised while harmful content is demonetised. #ConsciousAdvertising #Misinformation #Disinformation #OnlineSafety #InformationIntegrity #TogetherWeCan #QualityJournalism #HumanRights #Transparency #ResponsibleMarketing #BrandSafety #Equality #HateSpeech

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Embarking on a fresh voyage, Hephzibah Pathak, Ogilvy India's pioneering female chairperson, delves into a rich tapestry of diversity, legacy, and the visionary landscape of advertising's future. Swipe to read on! Story by: Venkata Susmita B. #advertising | #marketing |#campaign | #ogilvy | #agency | #advertisingagency | #business | #ogilvyindia

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In this episode of Strategy with Sally, we walk you through the basics of digital ads in OmniSAM, providing step-by-step guidance on setting up Facebook Ads, targeting the right audience, budgeting effectively, and creating high-performing ads. Ready to boost your business and watch your income grow? Get started today and avoid common pitfalls! 🔗 www.omnisam.com.au #FacebookAds #OmniSAM #MarketingTips #BusinessGrowth #StrategyWithSally

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Self-feedback. Why is it a thing? 🤔 Itches Sophia, Kaye, and Fatima tell us the importance and helpful ways of assessing oneself. #ItchCreatives #Advertising #PerformanceReview #SelfFeedback

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We don’t just create brands; we build amazing ones. From strategy to execution, we’ve got the expertise to bring your vision to life. Branding. Campaigns. Aphra is where it all comes together. #AphraRelaunched #BrandStrategy #CampaignSuccess

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💰 Environmental sustainability starts with conscious consumer choices. Explore how supporting local businesses can reduce your carbon footprint and promote eco-friendly practices. Learn more at https://lnkd.in/gUYbfmdh #listedin #advertising

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Tune in to our podcast as we delve into the captivating world of influencer marketing with a spotlight on the Dentsu School of Influence. In this episode, our host, Ingrid von Stein, sits down with Emma Odendaal, Content Strategy Director at DENTSU CREATIVE SA, alongside two remarkable influencers, Tiffany Fortuin and Ntiyiso Mkhabela. Together, they unravel the essence of the Dentsu School of Influence, its inception, operations, and what sets it apart in the realm of influencer development. The Dentsu School of Influence is not just another program; it's a transformative journey designed to nurture South Africa's budding influencers. We recognise their power to spark conversations and drive meaningful societal change. Through an intensive eight-month curriculum, participants undergo rigorous training in content creation, brand collaboration, financial management, and legal aspects. Our selection process is rigorous, emphasizing not just talent, but also drive, creativity, and the potential to wield influence responsibly. Under the guidance of industry experts, students learn to create impactful content while staying attuned to their audience's needs and aspirations. Take a listen to our podcast and discover the transformative power of influence with the Dentsu School of Influence - https://iono.fm/e/1434786 #InfluencerMarketing #DentsuSchoolOfInfluence #PodcastEpisode #WeClimbHigh

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Unlock the full potential of your festive season with strategic social media planning! By aligning your content with the vibrant spirit of the season, you can engage your audience in meaningful ways and amplify your brand’s visibility. From crafting visually captivating posts to leveraging targeted ads and interactive campaigns, a well-thought-out strategy can turn festive enthusiasm into lasting connections and business growth. Embrace the festive cheer and let your social media efforts shine bright! For more details, DM us @dezignapetechnology [branding, social media marketing agency, social media marketing, festive season, festive season on social media, brand growth, brand building] #marketingdigital #marketinghacks #socialmediamanager #branding #smebranding #socialmediamarketing #digitalmarketing #socialmedia #festiveseason #brandgrowth #brandbuilding

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