Tractor Outdoor

Discover the next big trend in marketing! Retail media is taking the industry by storm, combining digital out-of-home and location-based advertising for unparalleled consumer engagement. Our Head of Group Marketing & Services, Ruchelle Mouton talks about how this trend leverages retail media networks and digital out-of-home (DOOH) advertising, creating a powerful omnichannel approach that boosts visibility and sales. Read more here: https://lnkd.in/daX_T5Un #tractoroutdoor #ooh #dooh #marketing #RetailMedia #AdvertisingInnovation #onmichannel

As the year comes to a close, we’d like to wish all our amazing clients and hardworking staff a joyful holiday season! Thank you for your continued support, dedication, and collaboration throughout the year. Here’s to a restful break and an even brighter 2025!

Discover the perfect spot for your business! Our 'Pic of the Week' goes to another one of our newest digital billboards. This site is located on Tokai Main Road, en-route to Blue Route Mall and targets all traffic heading towards Muizenberg, Tokai, and Simons Town areas. This site is best for targeting families, especially busy over weekends when people are out and about doing their household shopping. Contact us to learn more - [email protected] #tractoroutdoor #ooh #dooh #digitalbillboard #advertising #mediaowner

This year’s annual client lunch at The Grand, Victoria & Alfred Waterfront was nothing short of spectacular! With stunning views, delicious food, and great company, it was the perfect setting for reconnecting with our amazing clients. A huge thank you to everyone who joined us—we can’t wait to do it all again next year! #tractoroutdoor #ooh #dooh #advertising #mediaowner

Did you know? When audiences are exposed to digital out-of-home (DOOH) advertising, it creates a powerful ripple effect across other digital channels. By priming audiences with impactful DOOH campaigns, brands can enhance the performance of their broader digital marketing efforts, driving stronger engagement and encouraging audiences to take direct action more effectively. With the holidays coming up, people are spending more time refueling and frequenting petrol stations, making our digilite network ideal! Maximise your brand’s reach and drive results by integrating DOOH into your marketing strategy. #tractoroutdoor #DOOH #digilites #DigitalAdvertising #MarketingStrategy #AudienceEngagement

Lesego Mathate shares her SME Launchpad experience with us and here’s what she had to say: “The SME Launchpad provided Neno Pads with a game-changing opportunity to boost brand awareness through billboards in four provinces. As a young brand, this exposure helped level the playing field with larger competitors and impressed key buyers, opening doors for potential national listings. Despite some timing challenges, the campaign has been a valuable milestone, enabling Neno Pads to connect with customers, share their journey, and build a stronger presence in the market. A heartfelt thanks to Tractor Outdoor for this impactful experience!” #tractoroutdoor #dooh #outofhome #mediaowner #SMELaunchpad #CommunityInitiative #NenoPads #PadaGirl

Tractor Outdoor has expanded its digital portfolio by adding eight strategically positioned digital sites across South Africa, enhancing our network to 39 screens. Locations include Century City, Tokai, and Cavendish in the Western Cape, as well as Parkhurst in Gauteng. These sites target high-traffic areas, affluent communities, and emerging hotspots, offering advertisers increased visibility and engagement opportunities. Future expansions in Sandton and Fourways are planned for 2025, aiming to exceed 40 screens nationwide! Mali Motsumi-Garrido unpacks it all here - https://lnkd.in/dF8eCqKB #tractoroutdoor #ooh #dooh #DigitalAdvertising #mediaowner

To maximize your holiday campaigns with out-of-home (OOH) advertising, it's essential to leverage the unique advantages of the medium. Holiday OOH campaigns should focus on engaging visuals and messages that evoke festive cheer and align with consumer emotions during this season. Digital OOH offers flexibility to adapt messaging based on time, location, and audience, while static OOH provides consistent visibility. Combining OOH with digital campaigns enhances reach and recall, making it an effective tool for brand awareness and driving holiday sales. Sales Director, Mali Motsumi-Garrido explains how pDOOH allows you to do just that! Read more here: https://lnkd.in/dwURThT4

Our ‘Pic of the week’ is dedicated to one of our newest digital billboards! Nestled along the bustling N2, you’ll see this site before turning onto Airport Approach towards Cape Town International Airport (CTIA). Perfectly positioned to catch the eye of locals, tourists, and business travelers heading towards Cape Town CBD. Nearby points of interest range from Puma Energy and De Beers to popular shopping spots like Durrheim Centre and Montana Superette. The audience can be broken down into 55% male and 45% female, with a strong showing of 25-44-year-olds (54%). Predominantly affluent (52% SEM 3) passerby’s, whether it’s travelers landing in Cape Town or locals running errands, this vibrant route never rests! Contact us today to secure your spot – [email protected] #tractoroutdoor #digital #billboard #dooh #network #sales #ctia #airport #capetown

Check out our Q&A blog post, where we unveil valuable insights from our esteemed team members! Up next we have our Business Development Manager, Michael Brits. We engaged with various team members to tackle frequently asked questions about our company culture, work atmosphere, and personal experiences. Join us on this journey to unravel the inner workings of our organisation through the eyes of the individuals who bring it all to life. #tractoroutdoor #ooh #dooh #mediaowner #BusinessDevelopmentManager