The Collective

🚀 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐌𝐞𝐝𝐢𝐚 𝐖𝐢𝐧𝐬 𝐟𝐨𝐫 𝐅𝐮𝐭𝐮𝐫𝐞𝐌𝐞 - 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐥𝐮𝐱𝐮𝐫𝐲 𝐬𝐤𝐢𝐧𝐜𝐚𝐫𝐞 𝐛𝐫𝐚𝐧𝐝. Over the last few months, we’ve secured incredible editorial coverage and facilitated impactful paid media opportunities for our client. From advertorials to added-value editorial features, we’ve leveraged a variety of platforms to position their brand at the forefront. Our media strategy was a blend of: ✨ Carefully placed advertising campaigns 📰 Advertorials that combined storytelling with visibility 📢 Editorial features that amplify their brand voice through trusted media outlets We are proud to see the coverage come together in this highlights reel. Here's to elevating our client’s presence and driving awareness where it matters most! #TheCollective #MediaStrategy #PRPower

🚀 𝐋𝐨𝐠𝐨 𝐃𝐞𝐬𝐢𝐠𝐧 𝐭𝐡𝐚𝐭 𝐄𝐦𝐛𝐨𝐝𝐢𝐞𝐬 𝐭𝐡𝐞 𝐒𝐩𝐢𝐫𝐢𝐭 𝐨𝐟 𝐄𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐉𝐨𝐮𝐫𝐧𝐞𝐲𝐬 ✈️🌍 When we were approached to create the visual identity for “An(other)”—a digital journal chronicling the experiences of an American expatriate in South Africa—we knew it had to resonate with both travellers and expats alike. Originally conceptualised as “An(other) Country,” the brief challenged us to capture the platform’s essence: Using Jahan Sharif's experiences abroad to "confront the conscience of Americans at home.” Our goal was to design a logo that encapsulated cultural exploration and personal storytelling. 💡 The Solution: We drew inspiration from the visual language of travel—wayfinding signs, tickets, and the familiar icons seen at airports and train stations. Our creative process led to a symbol that, at first glance, appears as a simple arrow pointing to a dot. On closer inspection, however, it reveals a figure in motion, representing the journey of self-discovery and adventure. The final logo embodies movement, exploration, and diverse narratives, perfectly aligning with the platform’s mission to share unique perspectives on life abroad. 🌐 We’re excited to see how “An(other)” continues to inspire readers worldwide with stories that connect and resonate. #TheCollective #LogoDesign #VisualIdentity #DesignThinking 

As we enter the last quarter of the year, it’s the perfect time to reflect, realign, and recharge. Q4 is all about pushing for those final wins, making the most of our efforts, and setting ourselves up for success in the new year. At The Collective, we are committed to ensuring that the final stretch of 2024 is impactful for both our clients and our team. Our focus is on staying strategic, agile, and driven, with a clear intent to finish strong. "It’s not how we start, but how we finish that truly matters. Let’s maximise every opportunity, refine our goals, and enter 2025 with confidence and intent." – Kate Thompson-Duwe, Group CMO. Here’s to a powerful close to 2024! #TheCollectiveGroup #BusinessGoals #Q4Goals #FinishStrong #BusinessGrowth #StrategicGrowth

Mental health isn't just about self-care; it's about community care. Today, on Global Mental Health Day, we’re reminded that mental well-being transcends individual struggles—it’s woven into the fabric of how we work, communicate, and live together. We believe in creating spaces where mental health conversations aren’t just welcomed—they’re expected. Because silence fuels stigma, and it’s time for businesses, leaders, and individuals to lead with empathy and understanding. Mental health is not a side note. It impacts creativity, productivity, and the way we build relationships. Let’s take responsibility, not just as individuals, but as organisations, to foster environments where support is the norm. #WorldMentalHealthDay2024 #MentalHealthMatters #MentalHealthAwareness #WorkplaceWellbeing #EmployeeWellbeing

As a proudly female-founded business, Eclipse Communications stands with all women in prioritising health and well-being. This October, in recognition of Breast Cancer Awareness Month, we are encouraging every woman within our network, and beyond, to go for their annual mammogram and stay proactive in their health journey. Taking care of ourselves isn't just a responsibility; it's a commitment to the future. Early detection saves lives, and we want to remind every woman that their health is invaluable, today and always. "Your health is your greatest asset. Make the time, invest in it, and encourage others to do the same." – Jacki McEwen, Co-Founder of Eclipse Communications and author of Get WELL NOW, Heal Your Gut to Transform Your Life: https://lnkd.in/d2-JPzqM Let’s continue building a community of strong, healthy women. #BreastCancerAwareness #MammogramsSaveLives #WomenInBusiness #WomensHealth #EclipseCommunications Jacki McEwen-Powell The Collective

When we were approached by Supriya Mody - a formidable female entrepreneur, CEO and Founder of FutureMe - to launch her global luxury skincare brand in South Africa, we jumped at the opportunity! FutureMe’s unique selling point revolves around the transformative journey concept, inspiring individuals to embrace personal growth and endless possibilities. Our goal was to launch the brand in both Cape Town and Johannesburg, targeting a very niche, luxury market. We did so through a strategic combination of bespoke events, social media content, influencer marketing and traditional publicity, to truly resonate with the brand's target market. Watch the video to see how we, with our strategic partners Grey Matters South Africa and Eclipse Communications, brought FutureMe’s vision to life 𝒔𝒐 𝒇𝒂𝒓, connecting with an audience that values quality, efficacy, and holistic wellness. Stay tuned for more… #TheCollective #FutureMe #WingsToYourDreams #LuxurySkincare #BrandAwareness #StrategicCommunications

It’s essential to pause and reflect on the true significance of Heritage Day—beyond just taking a day off and enjoying a braai. Celebrated on 24 September, Heritage Day is a powerful reminder of the diverse cultures, languages, and histories that have woven together to shape the fabric of our nation. It’s not merely a public holiday; it’s a day to acknowledge, celebrate, and take pride in the rich tapestry of South African heritage. Our heritage is not confined to the past; it’s a living, breathing part of our present and future. On this day, we are called to embrace our differences, learn from one another, and foster a sense of unity within our diversity. It’s a moment to remember the stories, struggles, and triumphs of those who came before us and to honour the cultural traditions that continue to shape our identities. Heritage Day also serves as a vital opportunity for each of us to reflect on our role in preserving and promoting our cultural heritage. Whether through the arts, language, or community traditions, we all bear responsibility in ensuring that our heritage is not only remembered but actively lived and passed on to future generations. While we enjoy the day off, let’s take a moment to consider what Heritage Day truly represents. It’s about more than braais and gatherings; it’s about recognising the depth of our history, the importance of unity in our diversity, and our collective responsibility to carry this legacy forward. At The Collective, we believe that honouring our past is crucial to celebrating our present and shaping a brighter future for all South Africans. As we mark Heritage Day, let’s recommit ourselves to the values of inclusivity, respect, and unity that this day embodies. Here’s to a day of reflection, celebration, and hope for a future where our diversity is our greatest strength. #HeritageDay #SouthAfrica #UnityInDiversity #CulturalHeritage #TheCollective

In a world saturated with marketing noise, the brands that truly stand out are those that dare to be real. Authenticity in storytelling isn’t just a buzzword; it’s the key to forging meaningful connections with your audience. At The Collective, we’ve seen how powerful it can be when brands move beyond flashy slogans and consumerism to embrace honesty, vulnerability, and truth. Discover why authentic storytelling is the future of branding and how it can transform your brand's impact. Read more in our latest article by Jacki McEwen-Powell #TheCollective #Branding #Storytelling #Marketing #ConsumerEngagement

Looking back on Women’s Month offers an opportune moment to reflect on what this time has meant to us—both as individuals and as a collective. In South Africa, Women’s Month is more than a commemoration period; it’s a powerful reminder of the resilience, strength, and influence women wield in our society. It’s a time to celebrate the strides made towards gender equality while also recognising the work that still lies ahead. #TheCollective #WomenEmpowerment #GenderEquality #Inclusion #Diversity #Leadership

✨ Proud to share a recent highlight from our events & production business unit! We were approached by Dialogue to develop a creative strategy for their client, KGA’s long-standing client award ceremony. 𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟? To move beyond the typical corporate event and create an interactive, unconventional evening to celebrate KGA’s valued clients. With the theme "King of Funerals," our team crafted a chess board-themed event that honoured KGA's Kings & Queens. We brought this concept to life through: - Creative event strategy and meticulous project planning - Client feedback, budget management & reconciliation - Venue management & logistics, covering everything from infrastructure to suppliers - Custom event collateral & branding - Curated catering, including bespoke cocktails and food installations - Unique decor & props setup - Engaging entertainment, with an MC briefing, champagne host, and face painting - Interactive photo moments, featuring a branded awards wall with golden gloves and an Instagram wall fit for royalty 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭? An interactive, memorable event that exceeded expectations! "𝑵𝒐 𝒓𝒆𝒒𝒖𝒆𝒔𝒕 𝒘𝒂𝒔 𝒕𝒐𝒐 𝒃𝒊𝒈 𝒐𝒓 𝒔𝒎𝒂𝒍𝒍, 𝒕𝒉𝒆 𝒂𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝒕𝒐 𝒅𝒆𝒕𝒂𝒊𝒍 𝒘𝒂𝒔 𝒔𝒆𝒆𝒏 𝒂𝒏𝒅 𝒇𝒆𝒍𝒕 𝒂𝒕 𝒆𝒗𝒆𝒓𝒚 𝒕𝒐𝒖𝒄𝒉 𝒑𝒐𝒊𝒏𝒕, 𝒂𝒏𝒅 𝒚𝒐𝒖 𝒕𝒐𝒐𝒌 𝒕𝒉𝒆 𝒄𝒍𝒊𝒆𝒏𝒕’𝒔 𝒗𝒊𝒔𝒊𝒐𝒏 𝒂𝒏𝒅 𝒕𝒖𝒓𝒏𝒆𝒅 𝒊𝒕 𝒊𝒏𝒕𝒐 𝒂 𝒓𝒆𝒂𝒍𝒊𝒕𝒚. 𝑰𝒕’𝒔 𝒃𝒆𝒆𝒏 𝒂𝒏 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆 𝒑𝒍𝒆𝒂𝒔𝒖𝒓𝒆 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒕𝒆𝒂𝒎 𝒐𝒏 𝒕𝒉𝒊𝒔 𝒆𝒗𝒆𝒏𝒕, 𝒂𝒏𝒅 𝒘𝒆 𝒉𝒐𝒑𝒆 𝒕𝒐 𝒉𝒂𝒗𝒆 𝒕𝒉𝒆 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒚 𝒕𝒐 𝒅𝒐 𝒔𝒐 𝒂𝒈𝒂𝒊𝒏.” ~𝑻𝒓𝒂𝒄𝒚 𝑱𝒐𝒏𝒆𝒔, 𝑭𝒐𝒖𝒏𝒅𝒆𝒓 𝒂𝒏𝒅 𝑴𝒂𝒏𝒂𝒈𝒊𝒏𝒈 𝑫𝒊𝒓𝒆𝒄𝒕𝒐𝒓 𝒐𝒇 𝑫𝒊𝒂𝒍𝒐𝒈𝒖𝒆 ~ A massive thank you to Tracy Jones for the kind words and the opportunity to collaborate on this extraordinary event. We look forward to many more creative ventures together! #TheCollective #EventProduction #Collaboration #Innovation #CreativeStrategy