The Loeries

Take a look at all the highlights of Loeries Creative Week in the Official Loeries Wrap Up 2024. Available for download at loeries.com #loeries2024 #loeriescreativeweek2024 #thisistoughsoareyou

Limited time offer: 10% discount on Bronze and Silver statuettes until 15 November. Order now at loeries.com #loeries2024 #thisistoughsoareyou

The Loeries Portal is now open for credit amendments for the 2024 Loerie Awards. Visit loeries.com #loeries2024 #thisistoughsoareyou

Thank you to everyone for making The Loeries 2024 a fantastic world class event. To Preetesh Sewraj and the team well done for setting the standard. A massive congrats to all the winners. Here's to 2025! #loeries2024

My The Loeries week started by being co jury president for the Service Design, Social Impact and Effective Creativity categories. Thanks to my co president Emuron Alemu for driving the bus with me. And then of course to our jury panel Nnenna Onyewuchi Aakriti Goel Anurupa Dasgupta Thibedi Mogoba Bridget Harpur Dr Pepe Marais Mphothe Elizabeth Mokwena Zuki Jantjies Dean Oelschig and Mohammed Bahmishan - thank you for making it easy. The conversations were sharp, insightful and deeply respectful. I walked out of that room having learnt so much 🙏🏾 #Loeries2024

Sneak Peek! I brought to life the first live show of my podcast, Hype & Happening, at The Loeries, featuring some of Africa's leading minds in marketing. Our mandate was simple: What is culture, and how do we measure it? With a surprise drop-in from Zakes Bantwini, this chat was long overdue. I'll drop the culture cheat sheet next week but until then, here's a little preview of what went down. A massive thank you to my marketing community who showed up and set it up! We made it out the Whatsapp group chat and onto to stage 😅 This topic has been on my mind for ages so it feels so good that we are unpacking this with actionable insights. FNB South Africa Katleho Mahloane Nedbank Mongezi Sokanyile Grid Worldwide Adam Byars Spotify Sithabile (Star) Kachisa Google Anwar Jappie The HEINEKEN Company Marcel Swain Pernod Ricard Thirashan Naidoo Unilever Devashni Ganess CSA.global Davin Phillips FixerCo Bianca Sibiya

What an incredible first-time experience at #Loeries2024! Huge thanks to Khensani Nobanda CM (SA) and Nthabiseng Hlophe Matshekga (MBA, CMSA) for this amazing opportunity. 🙏 I’m truly grateful to have been part of such an empowering journey. 💚 The Loeries weren’t just inspiring — they were a profound learning experience. Celebrating the innovative work across the industry was eye-opening. The masterclasses were a major highlight, offering invaluable insights into the future of creativity, storytelling, and brand influence. It was inspiring to see how brands are breaking boundaries and tapping into culture in bold, fresh ways.👌 Had an opportunity to connect with the IAB South Africa Front Row Delegates again which was incredible. 💚 A personal milestone was facing my fear and riding the Cape Wheel, thanks to the invite from the Open Chair, where I had the chance to engage in meaningful conversations with industry-leading women. Their stories, wisdom, and experiences were truly inspiring and will guide me as I continue to carve my own path in this industry. 😁 A huge congratulations to Nedbank for bringing home the Gold. Exciting times working for a brand who believes in celebrating the small and big achievements. 💚 The Loeries taught me that creativity is more than just execution — it’s about the impact you create, the relationships you build, and the courage to keep moving forward. Here’s to more growth, bold ideas, and supporting each other in this incredible creative space! 🚀 #WeAreNedbank #WomenInLeadership #OpenChair #Loeries2024

As the nerves and hangovers begin to settle, we end another incredible celebration of creativity, courtesy of The Loeries. One thing is clear, if you walked away with metal, you can be damn proud of yourselves. The ideas were big, level high and the competition was fierce. Immensely proud of the accolades we picked up for Volkswagen Group Africa, AB InBev, KFC & City of Cape Town. None of which could have been possible without our Clients, Ogilvy South Africa teams, and partners, not to mention the "Marketing Leadership & Innovation Award" winner - Bridget Harpur. An incredible achievement. Those night shoots paid off. Next script opens on a beach in Mauritius. I might be bias, but I think our "Student" judging panel was the best. Thanks to the students for teaching us a few things and the Loeries team for assembling such a great panel. To all the agencies, please carve a space for a student to start their careers in your studio. You won't be disappointed. Congrats to everyone who converted their ideas into precious metal, and chin up to those who didn't. Tomorrow we all start again. Safe travels to everyone and thanks for bringing the vibes. See you next year. #Loeries2024 Ogilvy South Africa Run Jump Fly PHD South Africa

Back at my desk after the BEST Loeries Creative Week I've had in my career to date and I can't help but to feel a surge of inspiration after the week that was. The creativity, innovation and passion displayed has reignited my drive to elevate my own work. Feeling incredibly honored and lucky to have been part of the judging experience again, witnessing the exceptional standard of work from both students and agencies. So ready to channel this energy into pushing the boundaries with my RAPT Creative Agency team over the next year. Thanks so much for the opportunity The Loeries & Preetesh Sewraj - throughout the entire week, the activities, seminars, talks, and award show nights were world-class. 🏴 👏 🚀

The Primedia Out Of Home team had the incredible opportunity to attend The Loeries Awards at the iconic City Hall in Cape Town, hosted by the City of Cape Town. For 45 years, the Loeries has been the pinnacle of creativity, celebrating the best in media and advertising across Africa and the Middle East. The event was nothing short of magical, filled with the greatest minds and creative geniuses from the media and advertising industry. The energy in the room was electric as we witnessed the outstanding work produced by our peers. Being part of such a vibrant and inspiring community reminds us why we do what we do. Here’s to the power of creativity and the incredible talent that drives our industry forward. 𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀! ##Loeries2024 #PrimediaOutOfHome #Creativity #Innovation #Advertising #BrandCommunication #IndustryLeaders