The Ethical Agency

✨ 𝐇𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐓𝐡𝐞 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐀𝐠𝐞𝐧𝐜𝐲! 🎄 We want to thank our incredible clients, collaborators, and community for an amazing 2024. Your support and trust have been the driving force behind everything we’ve achieved this year. 💡🌱 To our talented and dedicated staff: thank you for your creativity, hard work, and passion. You are the heartbeat of TEA, and we’re incredibly proud of everything accomplished together this year. 🌱 We wish you all a holiday season filled with joy, rest, and celebration—here’s to the exciting possibilities of 2025! 🎉❤️ Please note that our office will be closed on 𝟐𝟏 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟒 and will reopen on 𝟏𝟑 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝟐𝟎𝟐𝟓. #TheEthicalAgency #ImpactDriven #SustainableMarketing #DigitalMarketing #HappyHolidays

We had the incredible opportunity to host a Branding and Marketing Masterclass in Johannesburg, in collaboration with GIZ and The Presidential Youth Employment Intervention (PYEI), for 15 National Youth Service Non-Profit Organisations! This workshop is one of the many ways we’ve contributed to the PYEI's mission as its official communications partner. At The Ethical Agency, we’re passionate about equipping NPOs with the tools they need to amplify their impact. TEA developed a Communications Toolkit & Handbook for NPOs to be used as a handbook to devise an effective marketing strategy. During this hands-on session, participants explored: ✔️ Crafting communication strategies that work ✔️ Building and optimising social media profiles ✔️ Designing a free website tailored for NPO needs ✔️ Learning Canva for impactful visuals ✔️ Using AI to create engaging content ✔️ Understanding the basics of effective marketing It was inspiring to witness the enthusiasm and creativity as these organisations sharpened their skills to enhance their visibility and better connect with their communities. We’re proud to have been part of this empowering initiative! 💡 Brett J. Dominique Carter Damion Carter #TheEthicalAgency #NPOEmpowerment #MarketingMasterclass #ImpactDriven #SustainableMarketing #DigitalMarketing

🎉 The Ethical Agency Shines at the 2024 SA Publication Forum Awards! 🏆 We are thrilled to announce that The Ethical Agency scooped multiple awards, including two category wins at this prestigious competition. The South African Publication Forum Corporate Publication Competition stands as a benchmark of excellence, fostering a community of practice for South Africa’s publication practitioners. With over 150 entrants annually, the competition provides invaluable feedback from expert judges to help participants measure and enhance the quality of their work. We’re honoured to have been recognised on this stage and are inspired to keep raising the bar! A heartfelt thank you to the SAPF judges, our incredible clients, and our talented team for making this possible. Here’s to creating even more impactful work in the years ahead. 🚀 Learn more about our award-winning work: >> https://lnkd.in/degttZ7F #TheEthicalAgency #SAPF2024 #ImpactDriven #SustainableMarketing #AwardWinningTeam

🎉 The Ethical Agency Shines at the 2024 SA Publication Forum Awards! 🏆 We are thrilled to announce that The Ethical Agency scooped multiple awards, including two category wins at this prestigious competition. The South African Publication Forum Corporate Publication Competition stands as a benchmark of excellence, fostering a community of practice for South Africa’s publication practitioners. With over 150 entrants annually, the competition provides invaluable feedback from expert judges to help participants measure and enhance the quality of their work. We’re honoured to have been recognised on this stage and are inspired to keep raising the bar! A heartfelt thank you to the SAPF judges, our incredible clients, and our talented team for making this possible. Here’s to creating even more impactful work in the years ahead. 🚀 Learn more about our award-winning work: >> https://lnkd.in/degttZ7F #TheEthicalAgency #SAPF2024 #ImpactDriven #SustainableMarketing #AwardWinningTeam

🌟 Team Member Spotlight: Rysiu Moscicki 🌟 Meet Rysiu Moscicki, project manager at The Ethical Agency. Rysiu is a key player and the driving force behind our development team's success. As a Project Manager, Rysiu ensures that every project runs smoothly from start to completion, bridging the gap between creativity and technical execution. His attention to detail and knack for problem-solving make him an invaluable asset. He ensures that clients’ visions turn into reality while keeping the team motivated and on track. We caught up with Rysiu with a few questions to learn more about him —-here’s what he had to say: 1️⃣Why is sustainability important to you? “Our planet will endure long after we're gone, and this reality shapes my belief in sustainability. It's a journey to preserve living beings that dance harmoniously with nature. As stewards of this earth, humans must protect that balance—not just for ourselves but for all creatures who share this space. When we care for our planet and environment, we invite the planet to care for us in return. This connection begins with simple, intentional acts of sustainability that exponentially echo as a collective.” 2️⃣What does a typical workday look like for you? “As a project manager in a development team, my typical workday starts with a morning check-in to review project timelines and priorities. I hold a stand-up meeting to discuss progress and any blockers. After that, I collaborate with team members on challenges and support specific tasks while updating project documentation. Throughout the day, I communicate with stakeholders via emails and meetings to keep everyone informed and manage expectations. I monitor our progress using project management tools and adjust timelines as needed. In the afternoons, I conduct reviews to assess our work quality and plan future sprints. I wrap up by reflecting on our accomplishments and preparing for the next day. It’s a dynamic role that combines leadership, communication, and strategic thinking.” 3️⃣What is your favourite kind of work? “I’m passionate about work that directly impacts social and environmental issues. Nothing excites me more than leading projects with purpose. Whether through design or development, I love seeing our projects become valuable tools that advance our clients' visions.” We’re proud to have Rysiu as part of our team and excited to see the future projects he’ll help bring to life! Stay tuned for more team member spotlights! Meet the rest of our excellent team below: >> https://lnkd.in/dW_xb9U7 #TeamMemberMonday #MeetTheTeam #EthicalMarketing #Sustainability #TheEthicalAgency

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🌟 Team Member Spotlight: Rafeeqah Edwards 🌟 Meet Rafeeqah Edwards our dedicated Finance Administrator at The Ethical Agency. Rafeeqah ensures the smooth handling of all financial operations. Her meticulous approach to managing invoices, budgets, and financial reporting keeps the agency on track and efficient. With her strong organisational skills and passion for precision, Rafeeqah plays a vital role in maintaining the financial stability of the team. We caught up with Rafeeqah with a few questions to learn more about her: 1️⃣Why is sustainability important to you? "Sustainability is important to me because it represents a commitment to balancing current needs with the ability of future generations to meet their own. I make an effort to practice sustainability in everyday actions, such as avoiding littering, conserving water, and using reusable items wherever possible. I also encourage others to adopt similar practices. Additionally, sustainability often drives innovative solutions and improves our quality of life, which is always exciting to anticipate." 2️⃣What does a typical workday look like for you? "A typical workday looks like for me would be starting at 8:00 AM planning out my day and prioritising tasks that needs to be completed first. Being involved in meetings where needed. Taking my lunchtime to give my brain a rest and then finishing up any tasks and checking if my help is needed anywhere with the rest of the day." 3️⃣What is your favourite kind of work? "My favourite kind of work is my current role, which involves processing detailed finances. I enjoy this position because it combines routine daily tasks with exciting challenges. This blend of the familiar and the unexpected keeps me engaged and motivated in my work." 4️⃣Outside of work, what are your hobbies? "Outside of work my hobbies various quite broad from baking all types of sweet treats to savoury bites. I enjoy sewing handmade clothes that I make for myself for any occasion, it being a special one or casual. I also enjoy reading novels in my free time and I thoroughly enjoy playing squash when I get the opportunity to." We are delighted to have Rafeqaah on board and can't wait to see the incredible work she’ll produce as she continues to grow with us. Stay tuned for more team member spotlights! Meet the rest of our wonderful team here: >> https://lnkd.in/dW_xb9U7 #TeamMemberMonday #MeetTheTeam #EthicalMarketing #Sustainability #TheEthicalAgency

Humanity can no longer ignore the bees' plight. TEA is excited to launch the Saviours of Sustainability campaign 🍃 We’re asking our local leaders to share their feelings, journeys, missions, visions, and thoughts on some of the most pressing issues of our day. First, we are tackling a topic that affects us all, but often becomes lost in the noise of uncertain times—the declining populations of the honey bee. This threatens more than just food security; global biodiversity depends hugely upon these tiny pollinators. Joining us in our conversation about Bees is Eve Puttergill, founder of The Bee Effect. The backstory: After watching a life-changing documentary about the state of global honey bee populations, our resident copywriter and content manager, Lee McAlistair, wanted to find local thought leaders who could offer a different perspective. After digging a bit, Eve’s work with The Bee Effect stood out. This is the start of an exciting collaboration, and we are thrilled to announce that Eve will be our first Saviour of Sustainability! Next week, Eve and Lee will discuss the Bee Crisis—what’s really happening to the bees, what The Bee Effect is doing to protect them, and, most importantly, what we can all do to help. This will be a must-watch interview full of facts and solutions. 🐝💡 Love Bees? Repost to share this with your network so we can spread awareness! #SaveOurBees #TheBeeEffect #SaveOurBees #TheEthicalAgency #ImpactDriven #SustainableMarketing #DigitalMarketing #BeesMatter #BeeConservation #ProtectOurBees #BeesInCrisis

⭐Team Member Spotlight: Kira French ⭐ Meet Kira French, Junior Graphic Designer at The Ethical Agency. She brings a fresh perspective and creativity to every project. Kira works closely with the design team to deliver innovative, impactful designs aligning with client goals. Her enthusiasm for learning and growing in her craft makes her a valuable team member. We caught up with Kira with a few questions to learn more about her: 1️⃣Why is sustainability important to me? “Sustainability is a core value in everything I do, both personally and professionally. It’s about creating systems that respect our environment while meeting the needs of today without compromising future generations. My passion for sustainability started during my studies, particularly with my focus on slow fashion, and has since influenced my approach to design and life. I believe in the power of thoughtful, intentional practices that contribute to a healthier planet and a more equitable future.” 2️⃣What does a typical workday look like for me? “As a designer working at an agency, my day usually starts with team meetings or project briefings to align on client needs and goals. I spend most of my time working on design tasks—whether it’s creating visuals or refining a layout. When things are quieter, I dive into courses and tutorials to keep my skills sharp and stay up to date with design trends. Continuous learning is a big part of my routine, and I love using downtime to explore new tools and techniques.” 3️⃣What is my favourite kind of work? “I love work that allows me to express creativity while making an impact. Projects that focus on sustainability or meaningful causes are the most fulfilling to me. Whether it’s creating a thoughtful design or bringing a brand’s vision to life, I enjoy the process of blending aesthetics with purpose. I’m especially drawn to work that challenges me to learn and evolve as a designer.” 4️⃣Outside of work, what are my hobbies? “Outside of work, I stay inspired by embracing nature and creativity. I enjoy sewing, crocheting, and embroidery, all of which align with my passion for slow fashion and sustainability. When I need a break from the creative process, you’ll find me hiking, scuba diving, or snorkeling—exploring the beauty of the natural world around me always gives me a fresh perspective.” Stay tuned for more team member spotlights! Meet the rest of our fantastic team here: https://lnkd.in/dq7HRCZK #TeamMemberMonday #MeetTheTeam #EthicalMarketing #Sustainability #TheEthicalAgency

Meet Bruno and Fluffy, the adorable fur babies of our Senior Front-End Developer, Jadine Thomas Peters! Bruno is a bundle of endless energy, always on the move! He often looks a little sad, though—that’s because the cats don’t want to play with him.Despite his playful nature (and occasional tendency to chew on anything within reach), he’s the sweetest boy. Fluffy, on the other hand, is much more reserved. She’s like a little shadow—always nearby but just out of reach. Her favourite pastime? Soaking up the sun in complete relaxation. #FurBabies #Funday #SundayFurDay #PetLove #PetsOfTheDay