#BetwaySA20 Season 2 scores big for South Africa’s economy
Independent report reveals R4.3 billion injection to GDP, surpassing the inaugural season's economic impact.
Friday, 29 November 2025: #BetwaySA20 Season 2 has made a significant contribution to South Africa's economy, generating a total economic impact of R4.3 billion towards the GDP. An independent report has revealed key data across employment, contributions to GDP and direct expenditure, with Season 2’s impressive figure surpassing the inaugural season's total of R4.1 billion.
The 34-match competition, which took place across six cities from 10 January to 9 February 2024, created a substantial economic ripple effect, supporting local businesses, stimulating job creation, and driving growth.
Key highlights from the report include:
8,077 annualized employment opportunities created
R1.5 billion direct expenditure into South Africa
R4.3 billion contributed to South Africa's GDP
R998 million contributed to household income
"The economic impact of #BetwaySA20 Season 2 is a testament to the League's growing influence and contribution to South Africa's economy and skills development,” League Commissioner, Graeme Smith said.
Season 2 once again highlighted South Africa’s appetite for world-class cricket and high-quality entertainment, which led to spectators flocking to all six venues. There were approximately 38 000 inter-provincial spectators and nearly 6000 international visitors entering South Africa.
Some of the highlights include 10 sold out matches with over 380 000 attendees – an increase from Season 1 - and a sold out Final for the second consecutive year.
The second season also saw an unprecedented increase in viewership across broadcast and digital platforms, which resulted in the League being the most viewed event on SuperSport’s Premium Channel.
#BetwaySA20 Season 3 gets underway on January 9, 2025, with back-to-back champions Sunrisers Eastern Cape hosting MI Cape Town at St George's Park in Gqeberha. Tickets are available at www.SA20.co.za.
Twitter: @SA20_League
Facebook: @SA20League
Instagram: @sa20_league
TikTok: @sa20_league
YouTube: https://lnkd.in/d-tjPceN
Website: www.SA20.co.za
For more information and to be part of the conversation, follow #BetwaySA20 on all social media platforms.