Darrell Cuthbert - Freelance Copywriter/Website Content Specialist

Every industry has its jargon, right? In this list I've collected many of the copywriting, website content writing, content marketing, and general marketing terms I've encountered and worked with over the last 15 years as a full-time freelance writer (and many of them were also part of my vocabulary in my 20 years in the corporate world before that). I use the list as a reference guide for when I'm a bit rusty on a term I haven't used or encountered for a while or when I need a handy "boilerplate" definition to copy and paste. I hope you get some value from it too. https://lnkd.in/eQGmp3iN

Most purchasing decisions are driven by emotion, even when customers think they’re being entirely logical. That’s why emotional copywriting (crafting messages that appeal to your audience’s emotions) can be a powerful tool in your marketing strategy.   By tapping into feelings like excitement, fear, trust, and even nostalgia, you can create copy that resonates with your audience on a deeper level, making them more likely to act. https://lnkd.in/dhVv9j5g

In today’s online, always-connected world, having a business blog isn’t a nice to have, it’s a necessity.   A well-maintained blog can be one of your most powerful marketing tools, driving traffic to your website, generating leads, and establishing your business or personal brand as a thought leader. https://lnkd.in/dargY4vq

Using Subheadings to Improve Website Engagement When visitors arrive on your website, they often skim through the content instead of reading it word for word. Studies have shown that most users read only about 20% of the text on a webpage. With such limited attention spans, how do you make sure your message gets across? The answer lies in the effective use of subheadings. These seemingly simple elements don’t just break up your content, they also guide your visitors, improve readability, and keep people on your site for longer. https://lnkd.in/dCvbNQai

Repurposing Content Maximises Its Value Creating high-quality content requires time and effort, but it doesn’t have to end once you hit publish. Repurposing content allows you to extend the lifespan of your content, reach new audiences, and maximise your return on investment (ROI). https://lnkd.in/dFGba55x

Boost Sales by Using Urgency and Scarcity in Your Website Copy In a world where consumers have endless choices at their fingertips, urgency and scarcity can be powerful motivators. When used effectively, these psychological triggers can prompt visitors to take immediate action, whether it’s making a purchase, signing up for a newsletter, or booking a consultation. Increase your sales by incorporating urgency and scarcity into your web copy in a way that feels authentic and compelling, without coming across as overly salesy or manipulative. https://lnkd.in/dDRfSNQV

Developing a Written Content Strategy to Help Fuel the Growth of Your Business A well-executed written content strategy is one of the most effective ways to drive business growth. Whether you’re looking to increase website traffic, generate leads, or build brand awareness, written content plays a central role in achieving your goals. However, just jumping in and writing a lot of content on random, unconnected topics won’t help your business grow its online presence, no matter how high the quality of the content is. You need a clear strategy to keep things focussed and organised. https://lnkd.in/dcu5Kvwh

5 Tips for Writing Product Descriptions that Make People Hit the Buy Button Product descriptions are more than just a list of features. They serve as your online sales pitch, giving customers the key information they need to make a buying decision. If your descriptions aren’t converting, they may be missing a key element – the benefit to the customer. Most customers ask, consciously or subconsciously, “What’s in it for me?” Rightly so. After all, they are the ones with the money to spend. If your product pages and descriptions don’t give the customer a satisfactory answer, you are much less likely to make the sale. https://lnkd.in/dsvQkJn5

50 Practical Website Copy and Content Writing Tips (for business owners, operators, and managers) These tips cover many aspects of developing and writing website copy and content. If you write the copy for your business website yourself they will give you some good guidelines and food for thought. If you use or are planning to use an outsider, maybe pass this information on to them – and make sure they have used the guidelines when you get the copy (although if they are any good they should already know this stuff 😊).