Brand Strategy

Issued by Section

Credentialed Section Brand Strategy members will be able to understand the frameworks, concepts, and models of brand strategy that drive value. They will be fluent in the language of brand strategy, demonstrating a deep comprehension of brand identity, architecture, and strategy, and leverage this understanding for growth. Brand Strategists will be able to communicate brand value consistently and proactively to improve their firm's value proposition and competitive differentiation.

Type Learning
Time Weeks
Cost Paid

Additional Details

Skills

Branding
Brand Strategy
Business Strategy
Critical Thinking
Strategic Thinking
Strategy
Value Creation

Earning Criteria

Completed the Section Brand Strategy final project: conducting a brand audit and building a brand identity model to be applied across the customer journey; give and receive peer feedback.
Completed all course material in the Section Brand Strategy, including video lessons, case studies, and live classes.
Completed a brand audit of a company.