Atlanta Attraction, Museum, & Venue

Join us at Pemberton Place this holiday season for unforgettable memories and larger-than-life decorations. Capture festive family photos, enjoy special holiday events, and don't miss the iconic Coca‑Cola Caravan as well as the thrilling Holiday Express, both arriving in December.

Our newest exhibit is a celebration of the icons that have built Coca‑Cola into a globally recognized brand. Here you will get to revisit some of our most historic items, including the original distinct script, iconic Contour bottle, Coca‑Cola Polar Bear, Santa Claus, and famous taglines used throughout the years! And make sure to bring your camera because Icons boasts plenty of photo-worthy opportunities including the American Idol ribbon couch, a giant script marquee, and of course the Polar Bear! Come check out all of the critical pieces that led this Iconic brand to where it is today!