If you have a passion for beauty, enjoy helping people enhance their appearance and have an eye for detail, starting an eyelash business can be a fulfilling and profitable venture. In this guide, we'll walk you through the process of starting an eyelash business, including creating a business website, and provide you with valuable insights to help you succeed in the industry.
What is an eyelash business?
This type of business focuses on offering eyelash extension services to clients. This can include classic lash extensions, volume lash extensions, lash lifts, lash tinting and other related services. Eyelash businesses cater to individuals who want to enhance their beauty and achieve a more glamorous and eye-catching look. These services are typically provided in a salon or dedicated eyelash studio.
Is an eyelash business profitable?
An eyelash business can be profitable but success in this industry depends on several factors, including market demand, competition, quality of service, marketing strategies, and customer satisfaction. Here are some reasons why an eyelash business can be profitable:
Eyelash extensions require regular maintenance and touch-ups, typically every 2-4 weeks. This leads to consistent repeat business from clients who want to maintain their lash extensions.
Quality eyelash extension services are often priced at a premium due to the intricate and time-consuming nature of the process. Clients are generally willing to pay more for well-executed, natural-looking extensions.
In addition to eyelash extensions, you can offer related services like lash lifts, tinting, and retailing lash care products, which can contribute to higher revenue.
However, it's important to note that the eyelash industry is competitive, and success isn't guaranteed. You'll need to focus on providing exceptional customer experiences, staying updated on industry trends, marketing effectively and continuously improving your skills and services.
How to start an eyelash business
Starting an eyelash business requires careful planning, preparation and strategic execution. Here are seven essential steps to guide you through the process:
01. Research and education
Invest time in researching the eyelash industry, current trends and local market demand. Take advantage of online resources, attend industry conferences or trade shows and consider enrolling in professional eyelash extension courses to gain the necessary skills and knowledge.
02. Develop a business plan
Create a comprehensive business plan that outlines your goals, target market, competitive analysis, marketing strategies, financial projections and operational plans. Your business plan should include:
Executive summary: A concise overview of your eyelash business, its mission and key differentiators.
Market analysis: Research and analyze your target market, competition and industry trends in the eyelash industry.
Services and specializations: Detail the eyelash extension services you offer, including classic lash extensions, volume lash extensions, lash lifts and other related services.
Pricing structure: Define your pricing strategy, considering factors such as materials, time and expertise required for each service.
Marketing and promotion: Identify marketing strategies to reach your target audience, including online marketing, social media presence and partnerships with other beauty businesses.
Financial projections: Create a financial forecast that outlines startup costs, ongoing expenses, revenue projections and profitability analysis.
Operational plan: Describe your business structure, management approach and plans for staffing and training.
Business triage: An essential part of any small business owner's management plan, business triage is a system for assessing, diagnosing and prioritizing business problems.
Once you've written your business plan, write a concept statement to outline your vision.
03. Set up your eyelash business
Choose a suitable name for your business using dedicated tools like Wix’s business name generator and then register your business with the appropriate local authorities.
Determine your business entity or structure (sole proprietorship, partnership, LLC, etc.) and obtain any required licenses or permits to operate legally. Additionally, consider getting liability insurance to protect your business.
What are the legal considerations specific to an eyelash business that new entrepreneurs might overlook?
Research and obtain the proper licensing for eyelash application in your state as it can vary.
Buy comprehensive liability insurance covering adverse reactions or injuries.
Implement strict hygiene protocols and document them.
Create detailed client waivers and maintain accurate records of treatments and any reactions.
Stay updated on regulations regarding lash adhesives and other products.
For more inspiration:
Here are some tips on how to name your eyelash business:
Make it memorable and unique. You want your business name to be something that people will remember and be able to pronounce easily. Avoid using generic words or phrases that could be easily confused with other businesses.
Choose a name that reflects your brand. Your business name should give people an idea of what your business is and what it stands for. For example, if you specialize in natural eyelash extensions, you might choose a name like "Natural Beauty Lashes" or "Lash Naturale."
Use keywords that are relevant to your business. This will help people to find your business when they search for eyelash-related keywords online. For example, you might include keywords like "eyelash extensions," "eyelash tinting" or "eyelash lift" in your business name.
Keep it short and simple. A long or complicated business name can be difficult to remember and pronounce. Aim for a name that is no more than 3-4 words long.
Once you have a few ideas for business names, try them out on your friends and family to see which ones they like best. You can also do some online research to see if any of your chosen names are already in use.
North America is the largest market for eyelash extensions, accounting for over 36.78% of global sales. If you're looking to start an eyelash business in a specific state, here are some helpful resources:
04. Purchase eyelash supplies and equipment
Invest in high-quality eyelash extension supplies and equipment to deliver excellent service and ensure client satisfaction. Essential supplies may include lash extensions, adhesives, tweezers, lash palettes and sanitizing products. Research reputable suppliers and compare prices to find the best quality products within your budget.
05. Set up your workspace
Create a clean, comfortable and inviting workspace where you can provide eyelash extension services. Ensure proper lighting, ventilation and sanitation practices. Set up a comfortable bed or reclining chair for clients, along with a workstation equipped with all the necessary tools and supplies.
06. Develop a pricing strategy
Determine your pricing structure based on factors such as the type of lash extensions, complexity of the service and local market rates. Consider the cost of materials, time required for each service and desired profit margins. Research the prices charged by competitors in your area to remain competitive while offering value to your clients. Don't forget to factor in your tax liabilities also, whether corporate tax or other kinds.
07. Market your eyelash business
Promote your eyelash business to attract clients and build a strong brand presence. Consider the following marketing strategies:
Develop a strong brand identity: Design a memorable logo with Wix's logo maker and create consistent branding to set your eyelash business apart. Create a unique value proposition that showcases your professionalism and commitment to customer satisfaction in the industry. Get inspired by this collection of eyelash logo ideas or learn how to make an eyelash logo.
Create a professional website: Establish an online presence by making a website using platforms like Wix. Showcase your eyelash services, provide contact information and share client testimonials or before-and-after photos.
Utilize social media: Leverage social media platforms such as Instagram and Facebook to showcase your work, engage with potential clients and build a community. Share high-quality images of your eyelash extensions, post client testimonials and run promotions or giveaways to increase visibility.
Collaborate with influencers: Partner with local beauty influencers or bloggers who have a strong online presence. Offer them complimentary eyelash extensions in exchange for reviews, social media mentions or sponsored content to reach a wider audience.
Network with beauty professionals: Try networking with local salon owners, makeup artists, estheticians and other beauty professionals. Develop mutually beneficial relationships, such as referrals or cross-promotions, to expand your client base.
Offer special promotions: Attract new clients by offering special promotions or discounted introductory rates. Consider loyalty programs or referral incentives to encourage repeat business and word-of-mouth marketing.
How can I differentiate my eyelash business in a saturated market beyond just offering quality lashes?
You can differentiate by offering unique services like lash health consultations, custom lash mapping or hybrid techniques combining different lash types. Create a signature style or specialized niche, think dramatic lashes for performers). You could also consider offering eco-friendly or vegan lash options to attract conscious consumers.
Thinking of starting another type of business? Check out some of these creative service business ideas to help get you started.
Tips for managing an eyelash business effectively
Managing an eyelash business requires a combination of operational expertise, strategic decision-making and effective leadership. Here are five essential steps to manage your eyelash business effectively:
Build a strong team: Assemble a team of skilled eyelash technicians who share your passion for beauty and client satisfaction. Hire technicians hwith relevant training and experience in eyelash extensions. Invest in ongoing training and development programs to enhance their skills and stay updated on the latest techniques and trends.
Streamline operations and processes: Develop streamlined processes and workflows to improve efficiency and ensure smooth service delivery. Utilize scheduling software to manage appointments, automate reminders and maintain client records. Implement inventory management systems to track supplies and ensure you have an adequate stock of lash extensions and other products.
Prioritize client experience: Focus on providing exceptional customer service to enhance the client experience. Ensure that your team is knowledgeable, friendly and attentive to clients' needs. Personalize each appointment, actively listen to clients' preferences and offer professional advice to achieve the desired lash look.
Maintain health and safety standards: Adhere to strict health and safety protocols to protect both clients and staff. Follow proper sanitation practices, use high-quality and hypoallergenic products, and maintain a clean and hygienic workspace. Regularly update your knowledge of health regulations and guidelines to ensure compliance.
Seek feedback and continuously improve: Regularly seek feedback from clients to understand their satisfaction levels and identify areas for improvement. Encourage them to provide testimonials or reviews that you can showcase on your website and social media platforms. Actively listen to feedback and take steps to address any concerns or suggestions to enhance your services.
By implementing these management strategies, you can ensure the smooth operation of your eyelash business and deliver exceptional results to your clients.
Examples of successful eyelash businesses to inspire you
Each of these eyelash businesses demonstrates a unique and compelling online presence, catering to different customer preferences and needs. Through their visually appealing websites and attention to detail, they have successfully established strong brand identities and built a loyal customer base within the competitive eyelash industry.
Black Marble Beauty exudes elegance and sophistication through its well-designed website, catering to customers seeking a luxurious eyelash experience. Their website features an exclusive collection of premium eyelash extensions, as well as an easy-to-navigate booking system. The minimalist design and sleek aesthetic align perfectly with their brand image, showcasing a commitment to excellence.
The Black Lash presents a bold and trendy approach to eyelash products through their website. The use of eye-catching visuals reflects the company's youthful and edgy personality. Their easy-to-navigate interface allows customers to explore various options and find the perfect fit for their individual style. The Black Lash's website also offers comprehensive information on aftercare, highlighting their dedication to ensuring customer satisfaction and enhancing the overall eyelash experience.
Sarah's Beauty Studio exudes a warm and inviting atmosphere through their website, creating a sense of comfort and trust for their clients. The website showcases Sarah's expertise in eyelash extensions, with before-and-after images that highlight the transformative power of her services. Sarah's personalized approach shines through, offering individualized consultations to tailor eyelash styles to each client's unique features and preferences. The website also features a booking platform, streamlining the appointment process and ensuring a seamless customer experience.
For more inspiration, you can check out these service business examples to help you get your creative juices flowing.
Research eyelash business competitors and prices
To research your eyelash competitors and prices in order to make sure you're competitive in the market, follow these steps:
Identify your competitors. Make a list of all the eyelash businesses in your area. You can use online search engines, social media and local directories to find your competitors.
Visit your competitors' websites and social media pages. This will give you a good idea of the services they offer, their prices and their target market.
Read online reviews of your competitors. This will give you insights into what customers like and dislike about your competitors' businesses.
Call your competitors and ask about their prices. This is a good way to get accurate pricing information.
Compare your competitors' prices to your own. Are your prices competitive? Are you offering any unique services or value propositions that justify higher prices?
Once you've researched your competitors, you can start to develop your own pricing strategy. Be sure to factor in your costs, your target market and your competitors' prices when setting your prices.
Here are some additional tips for researching your eyelash competitors:
Pay attention to the details. Notice the types of eyelash extensions your competitors offer, the length of their appointments and the amenities they provide.
Look for trends. Are there any new eyelash extension trends that are gaining popularity? Are your competitors offering these trends?
Be objective. Don't just focus on the things your competitors are doing well. Pay attention to their weaknesses too. This will help you identify opportunities to differentiate your business.
Why start an eyelash business? Top benefits to consider
The eyelash extension market size is estimated to grow by $569.8 million from 2023 to 2027. Here are some more reasons to consider starting your own eyelash business:
Booming beauty industry: The beauty industry is thriving, and eyelash extensions have become increasingly popular in recent years. With the growing demand for beauty services, there is a constant need for skilled eyelash technicians who can provide high-quality and personalized services to clients.
Creative expression: As an eyelash business owner, you have the opportunity to showcase your creativity and artistry. Every client is unique, and you can tailor your lash extension services to their specific preferences and desired look. From natural and subtle to dramatic and glamorous, you can bring out the beauty in each individual.
Client satisfaction and relationship building: Eyelash extensions can significantly enhance a client's appearance and boost their confidence. By providing excellent service and delivering beautiful results, you can build long-term relationships with clients, leading to repeat business and referrals.
Low startup costs: It’s easier to raise money for your business when startup costs are lower. Compared to other businesses in the beauty industry, starting an eyelash business is less expensive. You'll need to really understand the cost of starting a business in your chosen industry. You can start by bootstrapping from your personal savings and gradually expand your inventory as your business grows.
High-profit margins: Eyelash extensions are a high-margin service, allowing you to generate substantial revenue per client. With proper pricing and efficient time management, you can achieve a healthy profit margin for your business. Make sure to take all expenses into account to calculate your net profit.
Growing client demand: The demand for eyelash extensions continues to grow as people increasingly prioritize their appearance and self-care. By offering quality services and staying updated on the latest trends and techniques, you can attract a steady flow of clients.
Scalability and expansion opportunities: Once you establish a solid client base and gain experience, you can expand your business by hiring and training additional lash technicians, opening multiple locations or offering complementary beauty services.
Challenges of running an eyelash business
While starting a business has numerous benefits, it also comes with its own set of challenges:
Skill development: Providing eyelash extension services requires specialized skills and training. It's essential to invest in quality education and continuous professional development to master the techniques and stay updated on industry advancements.
Intense competition: The beauty industry is highly competitive. Standing out from the competition and attracting clients requires a combination of skill, excellent customer service and effective marketing strategies.
Client retention: Building a loyal client base is crucial for the success of your eyelash business. Ensuring client satisfaction, addressing concerns promptly and consistently delivering high-quality services are essential to retain clients and generate repeat business.
Health and safety considerations: Working around the eye area requires strict adherence to health and safety protocols. Proper sanitation, hygiene practices and using high-quality products are vital to protect your clients' well-being and maintain a positive reputation.
How to start an eyelash business FAQh
How much does it cost to start an eyelash business?
The cost to start an eyelash business can vary depending on a number of factors, such as the size of your business, the location of your business and the products and services you offer. However, you can expect to spend at least a few thousand dollars to get started. Some of the startup costs you may incur include:
Eyelash extension supplies
Lash bed
Lash chair
Trolley or side station
Website
Business cards
Marketing materials