Partnerships

Advertising and Tech Industries

Working with the advertising and tech industries, the UN’s ActNow campaign was launched at COP 24 in December 2018 and has since expanded from a Facebook Messenger bot to an interactive gamified app that helps individuals calculate their sustainable and environmental footprint. Partnerships and collaborations include major movies such as Angry Birds, Smurfs and Trolls movies; as well as world renowned chefs and fashion designers to help spur behaviour change. In 2022, the UN collaborated with the messaging service WhatsApp to reach millions of more users to encourage them to take simple actions to help protect our planet. You can find the website in six languages.

Sports Industry

Football for the Goals is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the SDGs. It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of Agenda 2030.

SDG Media Zone

The United Nations, in collaboration with the UN Foundation and Pvblic Foundation, organizes the SDG Media Zones at high-level events to engage people all over the world in the important conversations happening around the SDGs.

The #SDGLive format of interviews, panel discussions and other digital content, seeks to create, connect, and highlight the initiatives that the global community are working on to achieve the Sustainable Development Goals. Bringing together well-known personalities and Member States as well as content creators, influencers and media partners, the SDG Media Zone provides a dynamic space to strengthen the commitment of the international community in support of the 2030 Agenda.

Media

Launched by the United Nations in September 2018 by more than 30 founding media organizations – encompassing more than 100 media and entertainment outlets – the SDG Media Compact seeks to inspire media and entertainment companies around the world to leverage their resources and creative talent to advance the Goals.

Achieving the SDGs by 2030 will require concerted actions by civil society, businesses, international bodies, organizations of faith, and individuals, among other actors. Media play a particularly critical role in supporting public dialogue and enhancing knowledge on ways to support sustainable development and achieve the Goals.

In 2020, the SDG Media Compact welcomed it 100th member.

Creative Community

The United Nations partners and collaborates with creative industries such as Sony Pictures Entertainment and Mattel, to promote the Sustainable Development Goals to a wide audience in countries all around the world.

With a focus on youth, campaigns like Thomas and Friends, #AngryBirdsHappyPlanet coinciding with the International Day of Happiness; and Small Smurfs Big Goals, millions of people have learned and engaged with the Goals in a way that is informative and fun.

Read more about the Thomas and Friends campaign here.