Sales Content Management Software
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ScreenSpace’s Immersive Product Stories help marketing and sales teams stand out, engage qualified buyers, and guide them on an experiential journey to value.
Brainshark is a video presentation platform for sales enablement, now from BIgTinCan (acquired August 2021).
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA)…
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Highspot is a sales content management software solution offered by Highspot.
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line…
Flockjay is a sales enablement platform for sales teams used to improve the performance and workflows of their sales teams' with a single platform for content and learning management. The platform gives sales teams the ability to ramp quicker through peer-to-peer learning, crowd-…
Storylane, headquartered in Santa Clara, helps companies build interactive product demos in minutes with their eponymous no-code tool. Marketing users can embed guided product tours on their websites, landing pages , blogs or share them in email campaigns. Sales users can replicate…
Paperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users.
With Paperflite, marketers can publish content that is discoverable by everybody in the organization. Sales teams can use Paperflite to share content in hyper-personalized microsites so that every customer sees what suits them.…
Prezi’s advantage over static slides is that its interactive, zoomable canvas shows the relationship between the big picture and the fine details. The vendor’s value proposition is that this puts ideas in context, and makes them more likely to resonate, motivate, and be remembered.…
Dooly is a sales enablement platform that collects information and insights essential to close business sales. Originally designed to make faster updates in Salesforce, Dooly has evolved into a connected workspace that integrates with several different CRM tools. Features include…
Showpad is an Enablement Operating System (eOS™) that aligns sales and marketing teams around high-impact buyer interactions while generating the insights needed to continuously improve conversion rates.
Showpad’s core Sales Content Management engine enables revenue teams to create a curated one-sto…
Enablix is a sales enablement solution built for product marketers that helps teams make better use of their sales and marketing content. By seamlessly connecting and linking content from any source, reps and marketers can activate existing content and make data-driven decisions…
haeppie is made for Sales & Customer Success Teams. It is used to create personalised and interactive Spaces that close more deals and accelerates the sales cycles from cold outreach through to onboarding by centralising buyer journeys with one li…
A sales software used to streamline complex deals by centralizing resources, next steps, and stakeholders on one shared page. Users can create a personalized sales room for each deal, to share sales content.
Demostack is a Demo Experience Platform built to help Sales and other revenue teams gain full control, customization, confidence, and insight over their product demos. The vendor says users of Demostack can create custom product demos in minutes with no code, deliver them flawlessly,…
Pitcher is a sales enablement solution that harnesses mobile for Field Sales in vertical markets. The platform's technology and real-world usability aim to provide reps with complete sales enablement functionality in a user-friendly mobile experience. Pitcher includes unified management,…
Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline…
Allego, headquartered in Waltham, provides sales enablement with a rep-centric platform designed to ensure that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics, Allego…
Bloomfire provides knowledge engagement, aiming to deliver an experience that connects teams and individuals with the information they need to excel at their jobs. Their cloud-based knowledge engagement platform aims to give people one centralized, searchable place to engage with…
Proposify is an online proposal software designed to give users control and visibility into the most important stage of a sales process: the close.
From deal design…
Dock is a revenue enablement platform that provides a digital sales room with a customer workspace, a sales content library, and signable order forms to close deals.
CustomShow is a B2B sales presentation platform that enables marketing teams to manage and control content…
Heybase is a Digital Sales Room Software that provides collaborative shared spaces where sellers can create personalized…
Learn More About Sales Content Management Software
What are Sales Content Tools?
Sales content tools help organizations store, create, and/or manage the content used by reps during sales cycles. Most sales content software includes a centralized sales content repository with an advanced search, analytics around content usage and content performance, and built-in best practices—which are often surfaced as content recommendations or smart content. These recommendations may be based on rules established by Sales or Marketing leaders or based on predictive analytics models that use content performance, sales performance data, and buyer journey data to predict the best-fit content for a particular situation. Some sales content tools also include content personalization and performance tracking tools.
These tools may also be called sales enablement, sales content management systems, or sales asset management systems. Sales content management tools are frequently used to align marketing and sales messaging, maintain brand consistency, collaborate on sales content, and deliver content (such as presentations, white papers, case studies, etc.) to prospects during the sales cycle.
Some sales content software is designed around Marketing-led content creation—assets are fed by marketers into a central database for their sales teams to send out—whereas other products include Sales content creation kits for reps to quickly whiteboard concepts for prospects or produce branded presentations, proposals, etc. Relatedly, sales content tools often include features for content collaboration, approval workflows, updating content, content file sharing, etc. These functionalities are especially useful and important for large enterprises in which branding politics are more complex and messaging is more tightly controlled.
Sales Content, Sales Enablement, and Sales Acceleration
Sales content is usually a big part of an organization’s sales enablement strategy, so sometimes the buzzword “sales enablement” is used as a synonym for sales content management software. This can be a bit confusing since the term also describes sales management practices and tools that support sales effectiveness by equipping salespeople with the information, assets, technology, and best practices needed to sell better. In thought leadership articles and best practices tips, the latter definition is usually at play; in product-specific marketing materials, “sales enablement” usually translates to sales content software.
The terms “sales acceleration,” “sales productivity,” and “sales automation” are also used to describe sales content management tools. Features like advanced document search, CRM integration, and automatic branding can be considered time-saving elements aimed at increasing the efficiency of sales reps. In this sense, sales content software is a sort of productivity tool, but with a focus on the substance of the sales conversation rather than just the goal of automating administrative tasks.
Key Benefits of Sales Content Software
Increased sales rep productivity, since the sales content tool helps eliminate wasted time searching for or re-creating content.
Decreased onboarding time and an accelerated sales cycle, due to content recommendations and automated on-the-job coaching.
Improved sales rep effectiveness by using content that is targeted and proven to work (based on previous use cases and prospect engagement/sales results).
Alignment of sales and marketing teams, as the platform facilitates communication between departments and promotes current and consistent messaging.
Sales Content Tools Features
- Centralized sales content repository: Organized system for storing sales content, i.e. assets salespeople can use in conversations with prospects.
- Sales content reporting & analytics: Tracks content usage (which content is used by which salespeople and when) and/or content performance (engagement, ROI, how content works in different situations).
- Branded sales content: Content in the repository is created by, updated by, and/or approved by marketing, so that assets available to and pushed to sales are always on-brand.
- Sales content kits / personalized content: Allows salespeople to manually or semi-automatically create content for particular opportunities (for example, proposals, presentations, whiteboarding, etc.)
- Mobile sales content: Sales content is mobile-optimized and can be accessed by salespeople via their mobile devices.
- Content recommendations – Content engine feeds recommended content to salespeople based on the details of the prospect/opportunity. These built-in best practices provide automatic on-the-job training, coaching, and/or general guidance.
- Advanced content search: Salespeople can easily search for and find specific, relevant content. Search goes beyond just the title of the asset/document.
- Sales content integration to Salesforce: – content fed into SF records, esp relevant to productivity and automation/recommendations. Recommend content “in context.” In context for sales reps means in SF.
- Sales partner management: The software makes content available to indirect sales teams with controlled access; marketers/sales managers can distribute up-to-date messages and info to partners.
- Sales content collaboration: Includes the ability to collaborate on sales content, with file sharing, oversight, approval workflows, comments, versioning/editing, etc.
Sales Content Management Software Comparison
Businesses interested in purchasing a sales content management tool should first consider these three key factors:
Marketing vs. sales led: are you looking for a sales content management tool that will primarily be managed by the marketing team or sales team? In most cases, this distinction is not black and white, but buyers should pre-determine whether Marketing and/or Sales plans to lead sales content creation to assess which software option will work best for their use case.
User-friendliness: how easy to use are the sales content management systems you’re considering purchasing? As most sales leaders know, it can be difficult to persuade your whole sales team to adopt a new technology and start using it—especially if they already have tools or systems they’re used to using. Ease of use is therefore a very important component of any new sales tool you plan on introducing to your team. A tool that has a small learning curve and is simple to use stands a much better chance of being adopted by all sales reps. Free trials are a great way to get a feel for how user-friendly a product truly is.
Cost of the tool: are you looking for an enterprise-level sales content management tool or a more basic tool mainly to organize existing sales assets and enablement materials? Simpler tools that mainly serve as a sales content repository will be less expensive or even free (for up to a certain amount of storage). On the other hand, more advanced tools will be more expensive but will offer a wider range of features, such as content authoring and performance analytics.
Pricing Information
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Frequently Asked Questions
What do sales content tools do?
What are the benefits of using a sales content management system?
What are the best sales content tools?
According to end-user feedback on TrustRadius, the top-rated sales content management product is Highspot.
However, there are several other sales tools to checkout on TrustRadius’ sales content management software page. Potential buyers of Highspot often compare it with products like Seismic, Showpad, and MS SharePoint.
How much does sales content management software cost?
More expensive sales content management systems can cost upwards of multiple thousands of dollars per year, while more basic products will likely be available for under $100 per user per month.
Most sales content management software vendors do not include pricing information on their website. However, interested buyers can contact the vendor for more pricing information.