Nonprofit CRM Software

What is Nonprofit CRM Software?

Nonprofit CRM (Constituent Relationship Management) Software manages a nonprofit organization’s relations with their donors, corporate supporters, volunteers, members, alumni, staff, and board members along with the recipients of the nonprofit’s services. The software captures constituent information, tracking their donations, participation, and interests. It supports communications and engagement with both constituents and service recipients, providing online portals for donors and members to join up or contribute.

Its analytics and reporting features identify high-value donors and supporters, evaluate fundraising operations, predict donor and volunteer engagement, and help set fundraising goals. Nonprofit CRM Software can inform marketing decisions and help create, monitor, and track marketing campaigns. The information it provides assists in budgeting and the prioritization of funding efforts.

Nonprofit CRM software overlaps with donor management and fundraising software.It is commonly offered as a component of nonprofit software suites along with donor management, fundraising, marketing, communications, analytics, reporting, volunteer management, and payment processing features.

The software supports a wide range of NPOs (Nonprofit Organizations) including human rights and services organizations, environmental groups, colleges and universities, community organizations, cultural institutions, and advocacy groups. It is used by NPO marketing, fundraising, public relations, event, finance, and grant writing staff.

Nonprofit CRM Software Features

Nonprofit CRM Software will include many of the following features.

• Constituent database for donors, corporate supporters, members, alumni, grant-making organizations, volunteers, staff, and nonprofit recipients
• Capture, track, and record constituent history for donations, memberships, participation, and communications
• Constituent profiles, biography, preferences, and interests
• Consolidated view of all constituent information and activity
• Donor and member portals for contributions, participation, profile updates, and event registration
• Automated workflow and dashboards
• Communications, text, phone, email, and social media
• Analytics, reporting, and data visualization
• Cloud-based
• Mobile access
• Includes or integrates with nonprofit marketing, fundraising, donor prospect, accounting, payment, and event management solutions

Nonprofit CRM Software Comparison

Consider the following when purchasing Nonprofit CRM software.

Feature Set: Nonprofit CRM Software is often a component of integrated nonprofit software suites which include features ranging from marketing and fundraising to accounting and event management. Evaluate which solutions include the features you need. Large NPOs with multiple constituents will especially benefit from a full-featured integrated solution.

Scalability: Ensure your solution readily scales to support future growth. Cloud-based solutions offer more flexibility and require less attention to support constituent growth.

Volunteer Support: Solutions that provide mobile apps are helpful for volunteers doing outreach or working events. Mobile solutions improve volunteer engagement and enhance their productivity, providing them with real-time information that help guide their efforts.

Free Software: Some vendors offer free versions of their software with a limited number of features, constituents, and users. Unless you are a very small NPO, these free versions are best used to explore your options before deciding on a solution.

Pricing Information

Nonprofit CRM Software pricing is determined by its features, as well as the number of constituents and users supported. Prices start around $40 a month for 1,000 constituents and range up to $800 a month for 75,000 constituents. Enterprise-scale, full-featured solutions can exceed $5,000 a month. Free trials are available.