Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.