Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media
A child looks at drinks in a vending machine

2 days ago

5 min read
It’s important to know what LLMs are saying about your brand – here’s how
The Drum Network
Beckham stars in Predator ad

04 Dec 2024

9 min read
If football remains obsessed with nostalgia, can it have a future?
Opinion
A geometric model of Rodin's 'Thinker'

25 Nov 2024

6 min read
Marketers should consider these ethical concerns when using AI
The Drum Network
news feed on a smartphone

12 Nov 2024

7 min read
NPR, WSJ & The Guardian on how Trump’s return will impact the ad biz for publishers
brand safety
Stock image

06 Nov 2024

1 min read

Sponsored

Mind the gaps: connecting data, teams and buyer journeys to drive B2C growth
Promoted
los angeles times on desktop and washington post on smartphone

29 Oct 2024

9 min read
LA Times & WaPo may suffer brand damage from refusals to endorse a presidential candidate
Public Relations (PR)
A hightlighter marking the word 'safety'

29 Oct 2024

6 min read
If it’s brand safety you really want, drop the tech and trust the editors
Opinion
cmo spotlight title card

28 Oct 2024

4 min read
The Drum & ANA launch ‘CMO Spotlight’ series at the ANA Masters of Marketing 2024
Brand strategy
federal trade commission

23 Oct 2024

3 min read
Brands unprepared as new FTC deceptive advertising rules take effect
Influencer marketing

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024