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Creative

Bringing you the latest from across the creative industries where leading practitioners are working with brands and organizations. From coverage of the world’s best ad campaigns and creative work, to design which is helping bring about real transformation, we’ve got you covered.

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red and white soda cup with coca-cola logo on it

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Coca-Cola claims the soda emoji with gamified ‘Emoji Coke’ campaign in Saudi Arabia�...
Creative work
jane fonda holding a VR headset

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Jane Fonda takes her cardio legacy into the world of virtual reality with Meta Quest
Creative work
Giant cockerel

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5 min read
Ad of the Day: Kellogg’s cockerel returns in £12m campaign and he’s larger than life
Ad of the Day
London Soup Kitchen outdoor ad - 01

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2 min read
Soup Kitchen & Just Eat encourage people to deliver a meal to those in need this Christmas
Christmas ads
Rob and Lolly

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9 min read
Creative duo Rob and Lolly on Kevin the Carrot, Snoop Dogg and reinvigorating M&C Saatchi
My Creative Career
Kevin 2024

2 days ago

7 min read

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Don’t chop the carrot! Why consistency is key in this year’s standout Christmas ads
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Toasting Santas

2 days ago

1 min read
Ad of the Day: Santa ditches dairy in Oatly’s totally fair taste test
Ad of the Day

Member Exclusives

The Economist
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3 days ago

4 min read
Should brands be laughing all the way to the food bank in 2025?
Opinion
notre dame 3D model
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06 Dec 2024

6 min read
From Notre Dame to LA28, how Autodesk tackles global challenges with creativity
B2B Marketing
Charli xcx
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04 Dec 2024

5 min read
Spotify Wrapped at 10: ‘It is its own cultural moment now’
Creative work

Latest Videos

Creative

Efficient Minds: The Communication Edition

Creative

Becoming creative choreographers with Chris Garbutt at Virtue

7 mins

Creative

Bruno Bertelli, CCO at Publicis shares his proudest work

4 mins

Open Mic

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05 Jul 2024

9 min read
Summer color trends 2024 and how to match them with your brand campaigns

14 Jun 2024

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5 non-obvious ways to use an AI image generator for marketing

13 Jun 2024

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How OOH creativity is captivating summer travelers in 2024

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