Westcon-Comstor, a global technology provider and specialist distributor, recently announced an agreement with Juniper Networks, a leader in secure, AI-Native Networking, that unlocks new AWS Marketplace growth opportunities for channel partners.
Through the collaboration, partners across Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC) can purchase Juniper’s industry-leading AI-Native Networking products and solutions from Westcon-Comstor via private AWS Marketplace listings and sell directly to their customers. This includes SaaS offerings such as Juniper Mist Cloud Services and Juniper Security Director Cloud.
This takes place as part of a seamless, end-to-end process entirely within AWS Marketplace, making the sale process more streamlined for partners and their customers.
AWS Marketplace is a digital catalogue with thousands of listings that makes it easy for end-users – from enterprises to SMBs – to find, test, buy and deploy software.
With a recent Forrester report finding that partners selling in AWS Marketplace can close deals up to 50% faster than traditional purchase channels, with an average 234% return on investment, the collaboration between Juniper and Westcon enables partners to increase sales efficiency and profitability.
Westcon is a strategic distribution partner for Juniper Networks, driving partner education and enablement and providing a suite of value-added services and technology insights, powered by a dedicated team of in-house Juniper specialists.
The AWS Marketplace agreement comes after Westcon was recognised as Juniper’s EMEA Distributor Partner of the Year, with the two companies expanding their partnership further across Europe with the addition of the UK & Ireland and France to its scope.
Juniper is the latest vendor to be formally announced as a participant in Westcon-Comstor’s AWS Marketplace programme.
Launched earlier this year, the programme provides partners with a simplified and streamlined way of transacting on AWS Marketplace and is designed to secure the role of channel in the cloud marketplace economy.
“The AWS Marketplace opportunity for partners is huge, and leveraging Juniper’s innovative portfolio will empower them to maximise that opportunity”, said Rene Klein, Executive Vice President, Westcon Europe at Westcon-Comstor. “As a value-added distributor, it’s important that we empower our partners to tap into the rise of AWS Marketplace by allowing them to transact products from world-leading vendors in a frictionless process. This agreement with Juniper does precisely that and we couldn’t be more excited”.
“Juniper is pleased to partner with Westcon-Comstor to enhance AWS Marketplace offerings”, said Bert Zeleken, Head of Partner and Distribution Sales, EMEA at Juniper Networks. “Making Juniper’s AI-Native Networking solutions available through this collaboration will empower our partners to deliver superior network experiences even more efficiently”.
Image Credit: Westcon-Comstor
