Lidl snubs Stoke-on-Trent as Christmas cola truck visits nine places - full list

Here's the list

Bookmark
Share
Comments

Levi WinchesterMoney Editor

11:47, 7 NOV 2024

Lidl Freeway Christmas cola truck — The Lidl Freeway truck (Image: LIDL)

Discount supermarket giant Lidl has snubbed Stoke-on-Trent - as it unveils its big red Christmas cola truck. The truck is based on the Lidl own-brand Freeway cola drink and will visit nine cities across the UK, starting from November 14.

At each stop, Lidl will give away over 2,000 present boxes, food shops, and food samples. Once at the tour stop, visitors can also submit a Christmas wish and Lidl says it will grant a number of them. To mark the launch of its Freeway truck, Lidl has created a new Christmas advert, starring Nick, who brings the truck to life.

Joanna Gomer, Marketing Director at Lidl GB, said: "Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun."

It comes after Coca-Cola has also announced its Christmas Truck Tour is back for 2024. For every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf. Coca-Cola aims to donate the equivalent of up to a total of one million meals via FareShare this festive season.

For those unable to visit the Coca-Cola Christmas Truck in person, a promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste will invite fans to scan on-pack QR codes for the chance to win thousands of festive gifts, including pre-loaded £200 "Festive Feast" gift cards. Coca-Cola Christmas Truck Tour fans can follow announcements about the schedule which will be made over the coming weeks on Instagram @CocaColaGBI on X/Twitter @CocaCola_GB.