As of August 2020, the user action that had the highest average acquisition cost in North America was making an-in app purchase. The cost to acquire an in-app buyer amounted to 74.68 U.S. dollars during the measured period. Getting users to subscribe was slightly less expensive at 64.27 U.S. dollars.
Average mobile app user acquisition costs from September 2019 to August 2020, by region
(in U.S. dollars)
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Liftoff. (November 19, 2020). Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff. "Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars)." Chart. November 19, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff. (2020). Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff. "Average Mobile App User Acquisition Costs from September 2019 to August 2020, by Region (in U.S. Dollars)." Statista, Statista Inc., 19 Nov 2020, https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff, Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) Statista, https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/ (last visited December 19, 2024)
Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) [Graph], Liftoff, November 19, 2020. [Online]. Available: https://www.statista.com/statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
