Digital video advertising viewability rate worldwide 2022

Published by Statista Research Department, Mar 13, 2024
In 2022, 73 percent of digital video ads worldwide were viewable. This is the highest value in the presented period. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.

Digital video advertising viewability rate worldwide from 2017 to 2022

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Release date

June 2022

Region

Worldwide

Survey time period

2017 to 2022

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Topics

Video advertising in AustraliaVideo advertising and marketing worldwideVideo advertising and marketing in the U.S.Online video advertising in JapanOnline video advertising and marketing in Asia
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