The NCAA is in active talks with USA Gymnastics about how to revamp its collegiate men’s gymnastics championships, conversations that could lead to coordinated major…
For the organizers of the T20 Cricket World Cup, the U.S. team’s automatic berth was initially viewed as a fringe benefit of America co-hosting the event—a way for fans…
Lucas Oil Stadium, the home of the NFL’s Indianapolis Colts, has hosted a swath of sporting events from the Super Bowl to the Final Four, the NFL combine and Monster…
The 2023 Women’s World Cup, hosted by Australia and New Zealand, features a field of 32 teams, expanded fro
The best always seem to rise to the occasion, and that was the case for Team USA on Wednesday night against Colombia in the World Baseball Classic. Mookie Betts set the…
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of…
The American Track League (ATL) aims to gain more exposure in 2022, and investors hope a new partnership with a global sportswear brand will help swing commercial…
As American athletes compete for medals in Beijing, much of the U.S. Olympic business apparatus will be gathering at a ski slope 6,000 miles away. Team USA sponsors…
The International Olympic Committee has tapped Fanatics to build its first-ever global ecommerce platform, a centralized online store to hold merchandise from…
Women’s events are driving the majority of Olympic betting, according to data from gambling operator PointsBet. Roughly 60% of the betting action around the Tokyo Games…
For the past several Olympics, Americans looking to attend the Games have had to purchase from the same source: a small company based in New Jersey’s horse country…
While Kevin Durant’s financial portfolio grew in leaps and bounds in the U.S. this past week, his basketball reputation did the same internationally as Team USA…