Opinion
Our Strategy to Put USA Fencing in the Spotlight
Today’s guest op-ed is from Phil Andrews, Chief Executive Officer of USA Fencing. We all know the thrills of sports. For USA Fencing, that included upsetting…
Team USA
USA Fencing Signs Record 10-Year Deal With Macron, Replaces Nike
USA Fencing and sports apparel maker Macron have signed a 10-year partnership that is the longest and richest ever for fencing’s national governing body (NGB). It is the…
Sporticast 370: Winners and Losers of the Paris Olympic Games
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the end of the…
A Golden Portfolio: How Well Did Team USA Target Its Medal Funds?
Team USA won more medals at the Paris Olympics than any other nation. And it did so with a totally different funding model. While countries like China and France…
Jordan Chiles Has More Than Bronze Medal at Stake in IOC Fight
The battle for Team USA star Jordan Chiles’ bronze medal is still raging, more than a week after the gymnast appeared to earn third place in the Paris Olympics’ women’s…
Scrubs Maker Figs Bets on Team USA as Q2 Costs Rise
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening from its largest marketing effort to date: outfitting Team…
Celebrity Patrons Fill Cracks in U.S. Olympics Funding
A few days after the Olympics started, American discus thrower Veronica Fraley took to Twitter with a complaint. “I compete in the Olympic Games TOMORROW,” she wrote…
Jet Set Sports Relies on Hospitality Without Olympic Ticket Sales
Alan Dizdarevic, the co-CEO of Jet Set Sports, has been to 18 straight Olympics. But this year’s Summer Games in Paris have been a different experience. For…
Breanna Stewart on Unrivaled’s Big Opportunity, Puma, More
This story was exclusively published by Footwear News on Aug. 1, 2024. Breanna Stewart was clearly in her element at the Opening Ceremony of the Paris Games…
Equestrian to Aquatics: The Oldest and Youngest Team USA Athletes
No country for old men? American Steffen Peters, a 59-year-old Olympian in equestrian, would beg to differ. Peters is Team USA’s oldest athlete competing at the…
Team USA Spends $230 Million in Pursuit of Untapped Gold
By most measures, the U.S. sport climbing team had a successful showing at the Tokyo Olympics in 2021. There were four Americans in the competition—no nation had…
Work Arounds: Olympians Juggle Multiple Jobs in Pursuit of Gold
The pursuit of Olympic glory does not come cheap. There are bills to pay. Some elite athletes, such as gymnast Suni Lee and swimmer Jessica Long, both Olympic…
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